HockeyStack

We analyzed $28m in LinkedIn Ads spent across 70+ B2B SaaS for our HockeyStack Labs LinkedIn Ads Benchmarks report. In this report, we dive deep into budget allocation, change in the ad spend over time, impact on conversions, and changes in in-platform metrics. The key learnings are that: - The best month for MQLs is May; - The best month for the pipeline is July; - The best month for revenue is October; - The spend: pipeline ROI is 6.01 - The spend:revenue ROI is 2.46

HockeyStack swag made its first appearance in Mykonos at James Spoor and Lisa's honeymoon! Wishing them a ton of fun and safe travels back home to San Francisco 🙏🏻

The new template is out!! This week we're looking at Anvilogic's favorite dashboard where they track their target account list activities and sales performance. This dashboard highlights: -Hit List Journeys: Track actions like website visits and email interactions from your target accounts -Intent by Company: Identify which accounts are most engaged and showing intent -Sales Insights: Prioritize prospecting with real-time insights The link is in the comments

“HockeyStack gave us the best of both worlds” says Rowan Tonkin, CMO of Planful HockeyStack was designed to stand out from template-based products. We wanted to give users the freedom to see everything they want, without being confined by pre-built templates. Like many Bizible users, Planful struggled with the platform because it was hard to use, lacked clear visibility, and was only useful for a few teams. We recently had the opportunity to record a case study with Rowan in our SF office to hear about their experiences with Bizible and HockeyStack. The full link to the case study and video is in the comments.

Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. In this Labs report, we analyzed over 50 B2B SaaS companies to find out the state of outbound, marketing influence on outbound deals, and marketing influence on open outbound deals. In a nutshell: -64% of the pipeline comes from outbound deals. -Outbound deals contribute 47% to total revenue. -27% of outbound deals are influenced by Linkedin. -Linkedin-influenced outbound deals have a 26% higher conversion rate. -Targeting open deals shortens the deal cycle by 6 days.

It's today! We’ll be covering: - Seasonality in funnel metrics - What 2023 data shows us and what to expect for the second half of 2024 - How changes in deal sizes might impact the effectiveness of different sales methodologies - Conversion rates across channels and their fluctuations

It’s tomorrow! Canberk Beker and Emir Atli are coming together for HockeyStack Labs Live to discuss their findings in the Q2-24 report. We analyzed over $250M in ad spend and a $1.5B pipeline in 2024. In this webinar, we’ll analyze the current performance and discuss what we can expect for the rest of the year. The registration link is in the comments! 👀

Ready to drive away in Tesla? We’re giving away a Tesla Model Y in our LabsVerse competition, and it could be yours! Here’s how to enter: 1. Read our Labs reports – insightful, data-driven content for B2B marketing and sales teams. 2. Answer 15 multiple-choice questions – it’s that simple! Currently, we have 7 perfect scores 🤯 : Nina Saleh, Emily Engle, Moritz Hondong, Alex E., Adam Roylance, Duncan Legget, 🎮Nicole P. You could easily join this list, don't miss out on this opportunity! Check it out at LabsVerse Dot HockeyStack Dot Com

Do interactive demos really work? We analyzed more than 2M website sessions from two dozen B2B SaaS to find out. The short answer is yes. TLDR: - Interactive demos increase the chance of generating MQLs by 63%. - If the website visitor engages with the interactive demo, we see a 1.5x better MQL:SQL conversion rate. - Companies with interactive demos on their websites close deals 23% faster than those without.

-Over 260M ad spend- -Over $650M in pipeline- -Over $100M revenue- Across 94 B2B SaaS companies To answer the question: How is 2024 going so far? In our Q2 recap report we look into what happened last quarter, and how it correlates to Q1 and 2023 data, 🔗 👇🏻 By the way, we will be discussing the data and giving away a hardcover print of this report in our live webinar next week - sign up below