Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata
Dreamdata
Softwareudvikling
Copenhagen, Capital Region 10.941 følgere
Analytics, Revenue Attribution, and Activation, powered by a fully automated B2B Customer Data Platform
Om os
#1 for Customer Value 2024 according to LinkedIn Marketing Partner Awards. The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection. We know this because we’ve been there! In their previous jobs, our founders needed a revenue attribution solution designed specifically for B2B. They couldn’t find one. So they built the solution themselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success. We pull together all relevant data by introducing a smart on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools. The algorithms in our out-of-the-box, no-code platform join, clean and sort all this data before transforming it into easy-to-digest, actionable insights. This enables B2B growth leaders to: - Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer. - Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns. - Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities. - Aggressively build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI. With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.
- Websted
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https://dreamdata.io?utm_source=linkedin&utm_medium=company_page
Eksternt link til Dreamdata
- Branche
- Softwareudvikling
- Virksomhedsstørrelse
- 51-200 medarbejdere
- Hovedkvarter
- Copenhagen, Capital Region
- Type
- Privat
- Grundlagt
- 2018
- Specialer
- Lead scoring, Business to business, API, Growth, Digital marketing, Digital sales, Attribution, B2B Revenue Attribution, B2B Roas, B2B Content ROI og B2B Customer Journey
Produkter
Beliggenheder
Medarbejdere hos Dreamdata
Opdateringer
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Dreamdata genopslog dette
Putting Revenue at the Heart of Your B2B Go-To-Market • Co-founder @Dreamdata
Love when people are inspired by our content.
CEO at Heydigital.co - Leading SaaS Performance Marketing & Creative Agency 📈 │ Co-Owner at Postdrips.com - AI-Powered LinkedIn Content Writing Tool 🤖
After analysing 400+ B2B companies ad spend data there were a few suprising trends that jumped out. Let's take a look into them below: Surprising (to some people): → LinkedIn offers the best cost per company influenced ****↳ ROAS of 113% while FB is at just 29% Not so Surprising: → Branded terms on Google Search account for 7% of total ad spend. ↳ A hefty toll, or "Google tax," that B2B companies must continue to pay. Perhaps it’s time to stop calling LinkedIn Ads, costly eh? → Google offers 78% ROAS vs Facebook with only 29% ROAS ↳ But Google also takes a big chunk of the Ad-budget → Google display ads has the highest ROI ↳ Odd, considering it receives the least investment 🧐 I'm really not sure I believe this one 👆🏻 Was this an error in the repot? These findings are hot off the press from the recent Dreamdata 2024 B2B GTM benchmarks report, sourced from their client data. While some insights (like the display ads) make me curious, others can surprise SaaS teams as the average time in the sales pipeline from (SQL to Closed Won) is 95 days What insight do you think stands out?! Let’s discuss in the comments. I'll also insert the link to report there 👇
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Did you know Google Ads have a cost per influence that's 76% higher than LinkedIn Ads? Well, you do now... 😇 We released our B2B go-to-market Benchmarks Report 2024 earlier this week, with some fascinating insights. 📊 Catch all the details in the Report linked in the comments below. #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing
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Aaaannnnd the B2B GTM Benchmarks are out! 📊😱 After last week's B2B Benchmark's feature launch we've dived into the data to see what stories lie beneath. These are some of the headlines ⤵️ *** Spend on the Google Network (Search, Display, YouTube) accounts for over 50% of the paid budget! *** LinkedIn offers the best cost per company influenced of the major ad networks - Google Search Ads and Facebook are both over 75% more expensive. *** On average, there are 62 touches across at least three channels before a B2B deal is closed. *** Social channels combined drive only 2% of B2B web traffic. Check out all the insights and analysis in the report linked in the comments 👇 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing
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Frida Ahrenby: Reflections on the First Six Months as a B2B CMO The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. Frida Ahrenby, CMO at Rillion is joining us LIVE to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life. Join us on the 26th of August at 3:00 PM CET!!
Frida Ahrenby: Reflections on the First Six Months as a B2B CMO
www.linkedin.com
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Say goodbye to searching the web for years-old, one-off, benchmark reports to compare against industry standards! 👋 Introducing Dreamdata B2B Benchmarks - instant insights into Ad Budget, Web Traffic, Ad Performance, and Journey Metrics. Compare your performance with industry standards and optimize your strategies effectively. Learn more about how you can use these insights in the comments below! 🔗 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing
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Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted. We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization. We are LIVE on the 21st of August at 2 PM CET!
Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing
www.linkedin.com
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Facebook marketing for SMBs and Brands: Insights into Meta's AI Innovations We are joined by Mari Smith, known as "the Queen of Facebook", for a Live session on Meta as a B2B go-to-market channel. As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger. In this session, we’ll cover: - Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts. - Optimizing ad campaigns to unlock the full potential of audience targeting. - The type of content that connects with your audience on the world's largest social media platform. We are LIVE on the 26th of June at 6:00 PM CET!!
Facebook marketing for SMBs and Brands: Insights into Meta's AI Innovations
www.linkedin.com
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Dreamdata Product Launch LIVE Get ready June 25 Dreamdata B2B Benchmarks
Dreamdata Product Launch LIVE
www.linkedin.com
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We’re so excited to announce the launch of Dreamdata B2B Benchmarks! With Dreamdata Benchmarks you gain instant in-app access to B2B, industry benchmarks. No more one-off benchmark downloads from questionable sources and expired data. Now you can instantly 👇 - Compare yourself against top performers in your industry when planning your next budget. - Set realistic targets and goals based on industry-wide data. - Prove (to your manager 😈) that your CPM sits on the top quartile for your size of business. - Adapt to new trends as they unfold. Whether it’s price fluctuations on ads or the emergence of new channels. - Judge the length of your customer journeys and funnels and compare against B2B companies of your size and industry. Learn more about how you can use these insights in the post below (🔗 in the comments) #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing