Madison Logic

Optimize your ABM strategy with an always-on approach. 📈 Always-on ABM—as opposed to campaign-based ABM—involves continuously engaging target accounts rather than focusing on isolated, short-term campaigns. The concept is simple: If the right content and messaging reaches all business decision-makers, not just when they're closer to a decision but before they are ready to engage and throughout the buying process, your brand has a better chance of staying top of mind. Here’s 6 reasons why an always-on ABM program is essential to your marketing strategy. ➡️ By fostering continuous engagement instead of focusing on one-off campaign initiatives, always-on ABM is an effective digital marketing approach that enables you and your team to maintain a consistent and personalized presence with your target accounts, resulting in deeper relationships, more efficient resource utilization, higher conversions, and ultimately, better business outcomes. Head to the blog to learn more about the significant benefits of adopting an always-on ABM program: https://hubs.li/Q02H6WsR0 #abm #b2b #marketing #digitalmarketing #strategy

Have you heard the news? 🎉 Madison Logic has once again been certified as a Great Place to Work across our three regions (US, UK, & Singapore)! To top it off, we’ve also earned a place on The Top Most Loved Workplace® List for Young Professionals 👩🎓. We’re proud of the results we’ve achieved, but even more – the incredible individuals we’re achieving them with! Special thanks to our team for taking the time to share your experiences here at Madison Logic. Your hard work and dedication truly make Madison Logic a fantastic place to work! Let's celebrate these achievements together as a #TEAM and continue to #EXCEL, #EMPOWER, #RESPECT, and #OWNIT. 💜 Want to grow with us? Learn more about Madison Logic and check out our current employment opportunities, here: https://hubs.li/Q02GYqXY0 Great Place To Work US | Great Place To Work UK | Great Place To Work® Singapore

Personalization matters more than ever. 👀 According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Personalized experiences have the power to make customers feel seen, appreciated, and understood, forging the trust necessary for growth in the B2B world. Marketers need to engage key decision-makers through personalized content and messaging that speaks to their concerns to make a lasting impression. Here’s 3 tips on how to create a more personalized customer experience. You need to understand the buying committee personas and map relevant content and messaging to each stage of the buyer’s journey to truly own the customer experience. Head to the blog for a closer look at how to do just that: https://hubs.li/Q02GNxTy0 #abm #b2b #marketing #digitalmarketing #data

For B2B marketers, being clear about how leads are generated helps avoid the “Black Box” problem. Traditionally, the unclear lead generation process results from partners not revealing their approach and how they ensured a GDPR-compliant verification process. Problems from this approach include: • Irrelevant leads that don’t align with your ideal customer profile • Outdated information • Difficulties following data and privacy regulations Engaging the wrong audiences can frustrate your sales team, leading to wasted time spent in conversations and questions about how marketing fuels their opportunity pipeline. The problem also results in ineffective marketing spend on lead generation efforts and decreased ROI. Lead transparency is essential in effective ABM because it: • Maximizes resource efficiency • Ensures validity • Validates compliance This approach will make your ABM campaigns more targeted, efficient, and successful. Here’s what you can do to prioritize lead transparency, and ensure you have a clearer view of your leads: https://hubs.li/Q02GD46G0 #abm #security #data #trust #marketing

What is the ultimate asset for content marketers? ⬇️ Melody Selby, Content Marketing Manager at Madison Logic says, “Data-driven insights into your target audience and what they’re looking for to guide your content and campaign strategies.” Data is a huge part of understanding what content topics to engage buyers with and what will resonate with them the most. Data-driven insights allow you to create content and messaging that educates buyers about your solution, motivates them through the funnel, and persuades them that you are the ideal solution to partner with to reach their goals. Enter our new ABM Buyer Intent Guides. 💥 These guides are an invaluable resource for all B2B marketers, offering access to buyer insights and key findings from Madison Logic’s comprehensive dataset—ML Insights. By combining technographic data, B2B buyer research, and historical proprietary media engagement signals, ML Insights creates a single predictive score of the accounts, personas, and content to drive optimal engagement. Across 6 different verticals, each guide highlights: - Buyer trends - In-market accounts - Who’s involved in purchases - Related content topics to engage buyers with Use these guides to better identify vertical-specific in-market accounts, buying group members, and the content topics most likely to convert. 👉 Download the guides and leverage these actionable insights in your own marketing programs, today: https://hubs.li/Q02GnSzb0 #abm #contentmarketing #content #marketing #data

Things are heating up! Madison Logic was once again named a Leader in the G2 Summer 2024 Grid Report. ☀️😎 We earned 26 badges including Leader or High Performer across 18 categories for Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platforms, Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. Meanwhile, site reviews continue to underscore our transparent practices and market-leading, data-driven approach that empowers marketers to convert their best accounts faster. 🥂Cheers to our clients for their continued support and trust. Together we prove that it's not magic—it's logic. See it for yourself and learn why marketers behind the fastest-growing companies in the world continue to partner with us: https://hubs.li/Q02G9_cx0 #abm #marketing #success #b2b #digtialmarketing

Today’s buyers no longer want a personalized experience; they demand it. But personalization isn’t just about what content and messaging you provide, it’s about when you provide it. Timing is everything. Using data to understand where potential customers are in the decision-making process and mapping content and messaging to their concerns at each stage provides a stronger foundation to generate brand awareness and demand among multiple committee members. Just as you evaluate each asset for where it may fit in your sales funnel, you need to consistently evaluate how buyers enter your funnel and establish KPIs for each phase of the buyer’s journey. By clearly defining entry criteria and KPIs for each funnel stage, you can better understand where buyers are in their journey. This not only ensures that your marketing efforts are both targeted and effective by meeting the specific needs and concerns of buyers at every stage, but also enhances the buyer's experience to accelerate their progression through the funnel, leading to faster decision-making and more successful outcomes. Check out our blog to learn how to use engagement and intent data to identify where each buyer is and to signal when they have moved to a new stage, so you present them with the content and messaging needed to get them to a decision faster: https://hubs.li/Q02G5mKX0 #abm #data #marketing #contentmarketing #b2b

Why do clients love working with Madison Logic? 💜 Max Kaskons, Senior Digital Marketing Program Manager at Akamai Technologies, says it's a combination of: - Intent data - Lead quality - ABM expertise - And the fantastic support from our teams Since partnering with Madison Logic, Akamai has seen more engaged contacts coming through their programs with higher click-through rates and more leads. Learn more about Akamai's ABM success and watch the full video here: https://hubs.li/Q02FVb7W0 #abm #strategy #success #marketing #digitalmarketing

Just because you’ve received an inbound lead doesn’t mean they’re ready to speak to your sales team. ⬇️ Generating that initial interest is step one in your marketing strategy—and while lead-generating campaigns are an important component, you’ll only find success if you know how to urge leads to request a demo or meet with a sales representative. We created a step-by-step guide that provides a foundation for your marketing strategy to give leads the attention and personalization they require to empower them to take the demo or meeting. In it, you’ll learn: • Five steps to develop a strong, repeatable approach to motivate leads toward sales meetings • How to leverage data for better content matchmaking for both personas and funnel stage • What metrics and key performance indicators help you optimize campaigns Download your copy now: https://hubs.li/Q02FHGvv0 #abm #sales #marketing #b2b

77% of B2B buyers pick a vendor from a pre-selected list before the research begins. What can you do to increase your chances of being found on that list? Craig Ziemkiewicz, Director of Product Marketing at Madison Logic, shares how ABM Connected TV (CTV) pushes you in front of key players in the buying committee before day one, helping B2B marketers who are looking to drive higher engagement, accelerate conversion and maximize exposure with the buying committee early in the buying journey. The earlier buyers engage with your brand, the more likely you are to make it onto the shortlist. Learn more in our virtual event with Forrester on how to leverage CTV advertising to accelerate B2B brand building and demand generation strategies: https://hubs.li/Q02DDZjb0 #abm #ctv #advertising #marketing #b2b