Last week, we had the pleasure of welcoming Howard University professors to our Columbia, MD office, as part of an externship program. They worked with our Merkle champions and learned about industry trends - check it out 👉✨
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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"AI is only as good as your data that feeds it," says Merkle Global President Pete Stein. Find out how marketers can succeed with #AI in this Ad Age article: https://ow.ly/Apsa50SzV4G
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“The way to build a bigger audience isn’t by going broader; it’s by going narrower,” says Barry Fiske. Find more expert tips on how to expand your podcast following in Fast Company: https://ow.ly/lGzZ50SxjRz
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"Businesses have a unique opportunity to create lasting connections with their customers," says Ethan Hanson. Learn the three key traits needed to succeed in the experience economy in this Advertising Week article: https://ow.ly/8VFZ50Sxjvw
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"There's a common trap companies fall into – they start thinking generative AI is the solution for everything," writes Courtney Trudeau. Find out why an #AI roadmap is crucial for achieving your business goals in this article for The Drum: https://ow.ly/3cBN50SxjoJ
You Need an AI Roadmap. Here’s Where to Start.
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"The team sought to foster a sense of community and engage with their audience in an efficient, authentic way." Explore how Merkle's chatbot drove conversions to the World Wildlife Fund's website: https://ow.ly/yHBH50SrmyJ
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"Tracking KPIs and leading indicators helps optimize and assess your program’s success. Metrics should be tailored to your business goals." Find out what else contributes to #ABM success in our handy guide: https://ow.ly/ssuU50Srmpi
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We are thrilled to share that Merkle's Courtney Trudeau has been recognized as one of Boston's top women in tech by WomenTech Network! Learn about this honor and Trudeau's accomplishments here: https://ow.ly/JHTT50Srml3
Meet Top Women in Tech in Boston
womentech.net
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72% of #CX Leaders have already invested in and implemented AI-driven CX solutions, according to our 2024 CX Imperatives research. Learn more about business leaders’ priorities and behaviors through the lens of consumer expectations here: https://ow.ly/xCua50Srmje
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Patients desire to stay closer to home for cancer treatments. That's why the City of Hope leveraged Merkle's expertise to optimize its TV strategy, ultimately reaching 2M households. Learn more in our case study: https://ow.ly/ojQP50Srm7T