Shibumi Shade reposted this
Helping Consumer brands with photo + video creative without the bloat of traditional agencies // 🇦🇺 in 🇺🇸
When the wind howls, the wise seek the whisper. Shibumi Shade came to us late February with a request. CLIENT : "Our new Quiet™ Canopy Product is launching in May and we need creative" ME: "Hold my beer" Shibumi Shade is a wind powered sunshade that sells faster than sunscreen at a nudist beach. But.. there biggest complaint was the noise the shade made during high winds. So like any innovative company they spent two years in the lab developing a fabric that reduced the sound of the wind. We had 3 weeks to produce, execute and deliver 3 creative concepts (more dropping soon!) A quick flight with the crew to Miami, a make-shift foley studio in a airbnb and boom! **** Sound ON!