The AdTech Forum

SERIES 3 ANNOUNCEMENT Announcing Series 3: Outcomes Sponsored by Attain After a successful exploration of Creative in Series 1, Sponsored by Flashtalking by Mediaocean, and an in-depth look at Supply in Series 2 with our Sponsor Cadent, we are thrilled to unveil the upcoming release of Series 3. This new series, sponsored by Attain, promises to bring even more insightful discussions and groundbreaking content. Stay tuned for the Episode 1 on May 16th. ➡ Follow us on and listen to past episodes here: https://lnkd.in/gect6C7z 🗣 Want to be a panelist? Sign Up here:  https://lnkd.in/gxYCTqBR

There is so much going on in the political advertising world this season. I had the best time diving into the political landscape with The AdTech Forum! We discussed current trends in political digital advertising, the pain points we are facing and what ad tech folks need to know about our unique niche. Watch at the link below, or give it a listen here: https://lnkd.in/efPaMMGJ

There is so much going on in the political advertising world this season. I had the best time diving into the political landscape with The AdTech Forum! We discussed current trends in political digital advertising, the pain points we are facing and what ad tech folks need to know about our unique niche. Watch at the link below, or give it a listen here: https://lnkd.in/efPaMMGJ

AUDIENCES (Sponsored by IQM Corporation) 📺 Watch here: https://lnkd.in/gqHkcebn 🔊 Listen here: https://lnkd.in/gect6C7z In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Brooks Chatlos, a partner at Strategic Partners & Media, discusses current trends in political advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethical considerations in ad targeting. 3. Preparing for Elections: We examine the role of AI in political ads and future challenges and opportunities. Stay tuned for our next episode on Healthcare.

🏅 NBCUniversal’s already won this year’s Olympic Games. Find out how in Edition 29 of the Kevel Newsletter 👇 Check out how other retail media platforms measure up to Amazon as we gather our key takeaways from Digiday. Catch up on the latest from Kevel plus our recommendations of what to watch, read, and listen to this week! #Kevel #KevelNewsletter #RetailMediaNews #IndustryInsights #AdTechNews #AdTech

“I don't know what's more frustrating than scrolling through whatever platform you're on and seeing ad after ad for the thing you've already purchased,” Publicis Groupe's Alex Vinci told Jeremy Bloom 🌞 and AdTechGod (™). Okay, there may a few things more frustrating if you happen to rely on the NYC subway system these days. But for marketers and consumers, this one's up there. Vinci makes a pretty good case for how purchase data can ease that frustration. (Maybe Ad Tech God can do something about the subways? Hmmm...) Read more about Vinci's discussion with Jeremy and ATG on Attain's The Outcome: https://lnkd.in/eRHK2AHT

"Commerce, as we know, is not relegated to just the bottom of the funnel — and neither should #purchasedata, if you know how to use it," said Alex Vinci of Publicis Groupe. She joined Jeremy Bloom 🌞 and Adtech God for an episode of The AdTech Forum, part of Attain's 'Outcomes' series. Read our recap and watch the full episode here: https://lnkd.in/gcwW8SDc

Everyone Cannes: Because some walk the Croisette while others eat croissants. Aaron Goldman highlights how creativity is at the heart of Flashtalking by Mediaocean and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized ad experiences. This is a must-watch! 🥐

Welcome to The AdTech Forum! It's Day 3 of #EveryoneCannes and while those in the South of France are getting kissed by the sun, many others are craving a bit of the fun! In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. During our chat about the greater #advertising ecosystem, Andy explains how Tatari's innovative approach is transforming #TV advertising by prioritizing measurable results and driving real business outcomes. Big thanks to Andy, Amit Sharan, and Hooman Javidan-Nejad for MSH so quickly (go find the Tatari team at Cannes)!

Everyone Cannes: French food is good but Five Guys is better. Kris Qiu shares how IQM Corporation simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out on these invaluable insights!