The Flow (by HockeyStack)

Check out the first 15 minutes of The Game Show, a show hosted by Maxim Poulsen and Maxim Filippov, where contestants answer questions about marketing while working around a handicap. In this episode, Sam Kuehnle, VP of Marketing at Loxo, takes a shot at it and answers questions about branding, how to make good content great, marketing strategy, and more, ALL without saying the word "marketing." 🤯 Check it out below and continue watching the full episode on The Flow (due to LinkedIn's video length limit). Link in the comments 👇

In the latest episode of "Can You Dashboard It?," Courtney shows you how to build a self-reported attribution table. She was able to pull it off in less than two minutes. How long would it take you? Visit our live demo and try it yourself! Link in the comments 👇🏽

We're back with another episode of ROASted with Canberk! In this episode, Canberk goes deep on LinkedIn campaign types, objectives, and bidding strategies. If you want to go beyond LinkedIn 101 content, this series is for you. It's jam-packed with value and you can check out the first 15-minutes here (due to LinkedIn's video length limit) and continue watching the rest of the episode on The Flow 🙌 Link in the comments!

There's a lot of fuss about whether or not you should gate your content. But have you ever stopped and wondered who's responsible for this madness? I mean, where did the concept of gating content even come from? Well, it turns out that The World's First Traveling Salesman invented gated content back in 1836. That's right, Heath Jenkins is to blame once again. Check out the full video below to learn how it all went down and visit The Flow for more episodes of TWFTSM, featuring Aaron Morrissey 🤠. Link in the comments!

Events are huge in the B2B SaaS space, but they are also a huge missed opportunity for many companies that invest in them. Don't believe us? Take it from B2b Ross instead. In this episode, B2b Ross reminisces about how events used to be in the B2B industry and how things can be done differently today. Check it out below and visit The Flow to stream more episodes of How Times Change, along with other series, such as The Worst Marketer In The World, ROASted, and more. 🖤 🏒

This week on The Flow, we released new episodes of: - The Worst Marketer In The World, featuring Todd Clouser 🧙♂️💜 - ROASted, featuring Canberk Beker - How Times Change with B2B Ross, featuring Tim Davidson - The World's First Traveling Salesman, featuring Aaron Morrissey 🤠 - Can You Dashboard It?, featuring Courtney M. - Level Up, featuring Obaid Durrani On top of that, we also added our first external series to the platform! The Game Show, co-hosted by Maxim Poulsen and Maxim Filippov from Contrast, is now live and ready to stream on The Flow. We'll be adding more and more original and external series to The Flow in the coming weeks and months. If you have an ongoing series at your company that you'd like to see hosted on The Flow, feel free to reach out to Obaid Durrani or Emir Atli and we can discuss it. Check it all out by visiting The Flow through the link in the comments and stay tuned for more awesome content. 🖤 🏒 P.S. We're also working on some big changes to the platform, so if some episodes aren't showing up for you, just open the link in an incognito window -- apologies for any inconvenience 🙏

In case you missed it before, check out The Takeoff, a behind-the-scenes documentary. See how Buğra Gündüz, Arda Bulut, and Emir Atli, co-founders of HockeyStack planned and prepared for the days leading up to their interview with Y Combinator. For more content like this, visit The Flow by clicking the link in the comments and check out original series like The Worst Marketer In The World, How Times Change with B2b Ross, ROASted, and more. 🖤 🏒

In part two of Things Marketers Would Never Say, we reveal more things marketers should definitely be doing, but are definitely not doing. 🤷♂️ Follow along for more episodes of The World's First Traveling Salesman, Can You Dashboard It?, The Worst Marketer In The World, and more, all streaming now on The Flow.

Most marketers create topics by digging into keyword research, copying what competitors are doing, or riding trends. But not The Worst Marketer In The World. For some reason, the only trend he's ever hopped on has been layoffs.

Many times, when it comes to the success of a company's blog, marketers stop at metrics like organic search traffic, keywords ranked, etc. But in order to get a seat at the revenue table, marketers need to see that search traffic through to demo requests and those demos to qualified pipeline and beyond. In this episode of "Can You Dashboard It?", Courtney M. creates a report that shows the blog categories that drive revenue, using deals created, MQLs, SQLs, pipeline value, and customers. Check it out below and stream every other episode of Can You Dashboard It? on The Flow by visiting the link in the comments. 🖤🏒