Your biggest marketing leadership landmine? It might be hiding between Boomer-filled virtual Zooms... and Zoomers chatting by the water cooler. The kicker? These very different generations, who increasingly prefer divergent working locations, also bring complementary perspectives and skills to the table. • Remote Boomers: valuable experience and industry knowledge. • In-office Gen Z: fresh perspectives and digital native skillz. That's why mastering the art of managing remote Boomers and in-office Gen Z could be a career-defining move. To effectively lead these diverse groups, consider implementing some of these tactics: ⬇️ ⬇️ ⬇️ TACTIC 1: Establish clear communication channels. ↳ Use a mix of video calls, instant messaging, and in-person meetings ↳ Set expectations for response times and availability ↳ Create opportunities for informal interactions across both groups ⬇️ ⬇️ ⬇️ TACTIC 2: Leverage strengths through mentorship. ↳ Pair Boomers with Gen Z for knowledge transfer ↳ Encourage reverse mentoring for tech skills and fresh perspectives ↳ Foster a culture of mutual respect and learning ⬇️ ⬇️ ⬇️ TACTIC 3: Tailor your management approach. ↳ Provide structure and clear goals for Boomers ↳ Offer frequent check-ins and feedback for Gen Z ↳ Be flexible and open to different working styles ⬇️ ⬇️ ⬇️ TACTIC 4: Focus on results, not hours worked. ↳ Set clear KPIs and deadlines for all team members ↳ Trust your remote Boomers to manage their time effectively ↳ Encourage in-office Gen Z to take ownership of their projects ⬇️ ⬇️ ⬇️ TACTIC 5: Invest in technology and training. ↳ Ensure all team members have access to necessary tools ↳ Provide ongoing training to bridge any skill gaps ↳ Encourage cross-generational collaboration on digital projects ⬇️ ⬇️ ⬇️ TACTIC 6: Foster a unified (and unifying) team culture. ↳ Organize virtual team-building activities ↳ Celebrate wins and milestones together, regardless of location ↳ Emphasize shared goals and values across generations ⬇️ ⬇️ ⬇️ Remember, successful leadership in this new landscape requires adaptability, empathy, and a willingness to challenge traditional management norms. By bridging the gap between remote Boomers and in-office Gen Z, you'll create a more dynamic, innovative, and resilient marketing team. Are you facing similar challenges in your organization? How are you navigating the remote Boomer and in-office Gen Z dynamic? Share your experiences and insights in the comments below. #MarketingLeadership #RemoteWork #GenerationalDiversity #TeamManagement
TorchLight Marketing
Marketing Services
Strategic digital marketing and media services to grow your business.
About us
Founded in 2012 as Big Lens, TorchLight Marketing is a trusted digital marketing and media agency that offers results-driven solutions for a variety of needs including marketing strategy, brand awareness and performance marketing. TorchLight Marketing offers a full range of digital advertising services, including programmatic and display advertising; SEM and Google AdWords; paid social media, radio and connected TV advertising; OOH; lead generation; and analytics. To learn more, visit www.torchlightmarketing.com or email info@torchlightmarketing.com.
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Washington, D.C.
- Type
- Privately Held
- Founded
- 2012
- Specialties
- digital marketing, digital advertising, paid media, marketing strategy, performance marketing, brand awareness, campaign optimization, lead generation, media planning, top of funnel marketing, programmatic advertising, social media marketing, paid social, pay per click advertising, paid search, search marketing, display advertising, sponsored content, direct advertising buys, and youtube advertising
Locations
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Primary
Get directions
Washington, D.C., US
Employees at TorchLight Marketing
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Shana Fitch
Strategic Digital Marketing leader consistently fueling demand and driving sales for B2B and B2C brands. Recognized for deploying impactful…
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Stephanie Ranno
Recruitment Expert | Builder of Marketing Teams & Digital Media with Impact | Voice for an Inclusive & Neurodiverse Workforce
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Julie Lowe
Chief Culture Officer/ Recruitment Partner/ People Developer/ Intuitive Talent Seeker/Career Coach
Updates
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Today we honor the rich history, culture, and achievements of the Black community. Juneteenth is a day of reflection and celebration, marking the end of slavery in the United States. It's a time to recognize the strength, resilience, and contributions of Black Americans. At TorchLight Companies, we are committed to fostering diversity, equity, and inclusion in all that we do. Join us in celebrating freedom and progress, and let’s continue to work together towards a brighter, more inclusive future.
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We had a great time collaborating with the Intelsat team for a productive mid-year performance review, in person! We are grateful for the opportunity to reflect, grow, and align our goals for continued success. #TorchLightMarketing #MarketingAgency #DigitalAgency #BestofDC
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We are excited to announce that TorchLight Companies has been ranked #15 on the 2024 Best Places to Work: Small Companies list by the Washington Business Journal! We are extremely proud of our dedicated team and the positive workplace culture we've built together. #BestPlacesToWork #TorchLightCompanies #MarketingAgency #DigitalAgency #HRagency #WashingtonDC #BestofDC https://lnkd.in/ePw4eRh3
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Last week we had our annual TorchLight Companies retreat where we set goals for the year, inspired one another to think creatively, and most importantly tapped into our theme of renaissance and rebirth! #TorchLightCompanies #TorchLightMarketing #TorchLightHire #Marketing #Staffing
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Unlocking the secrets to #MarketingSuccess in 2024: Dive into the strategies that will predict, prepare, and propel your brand forward. Check out Beth Wallace's insightful article at Capitol Communicator for a roadmap to navigating the dynamic landscape of the upcoming year. https://lnkd.in/exfREZnt
Predict, Prepare, Propel: - Creating Marketing Success in 2024
https://capitolcommunicator.com
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In CTV advertising, performance is now about outcomes and conversions. Retargeting is key, but challenges like signal loss are being addressed through partnerships and workarounds to achieve targeted advertising. Brands are increasingly interested in CTV, driven by the promise of digital-style attribution. Will 2024 be the year when performance marketing and programmatic dominate the CTV landscape? https://ow.ly/CyOy50Qjcm4 #CTVadvertising
Retargeting Is The Next Phase Of CTV Performance | AdExchanger
adexchanger.com
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Unmatched brand recall and unbeatable ROI – out-of-home advertising stands out with 82% brand recall and cost-effective CPMs, making it a smart choice for maximizing brand awareness. #DOOH #advertisingstrategy