Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport
TrustRadius
Information Services
Austin, TX 11,196 followers
Software reviews you can trust. #TruthSells
About us
TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
- Website
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http://www.trustradius.com
External link for TrustRadius
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
7300 Ranch Road 2222
Building III Suite
Austin, TX 78730, US
Employees at TrustRadius
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Vinay Bhagat
Founder & CEO, TrustRadius
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Thomas Ball
Co-Founder & Managing Director @ Next Coast Ventures
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Scott Miller
Venture Partner at Next Coast Ventures | Company Builder | B2B SaaS | Marketplaces | Information Services
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Kate Seale
Customer Success Leader | Problem Solver | Relationship Builder
Updates
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👀 Here's a really important B2B tech buyer-vendor disconnect for you... According to our B2B Buying Disconnect report, when ⚖️ comparing the top five vendor marketing tactics versus the top five resources buyers consulted, we only have one overlapping resource. 💻 Vendor or product website. Sales reps were next in line as a common resource, but in 6️⃣ sixth place; whereas the rest of vendor tactics were further down the line for buyers. Find out how you can 🧵 cinch up that disconnect and others in our report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #B2Btech #TechBuyer #B2BMarketing
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Our next 🌞 Hot Take Summer Series session, Building Brand Champions, is coming up next week! Jumping into the importance of 🤩 brand champions for your product and key findings from our 2024 B2B Buying Disconnect report, will be Evan Huck, Founder and CEO of UserEvidence, and Trinity Nguyen, VP of Marketing at UserGems 💎. They'll cover: 📜 Overview of the 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis 📊 The role of ROI data in building buyer confidence 🧑💻 The importance of prior experience with a product 🤝 Recruiting and keeping brand champions Join us Thursday, July 25, 12 pm ET. Bring your 🍨 and grab your seat: https://lnkd.in/gUmwdfrq #CustomerAdvocates #LinkedInLive #BrandChampions #YearOfTheBrandCrisis #BuyerConfidence
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We’re shining our #CustomerSpotlight 🔦 on Sinehan Kerman, MBA, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions). Sinehan has been busy 🔥 blazing trails, driving demand, and accelerating deal cycles through targeted, customized ad campaigns that are exclusively using intent data from TrustRadius. Results in just 60 days: 😍 30 net new leads 📈 15% converted to MQLs (20% increase from benchmark) 🖱️ .5% click-through-rate (100% increase from benchmark) Discover how it happened: https://bit.ly/4cGXEzr #IntentData #DealCycles #MQLs #CTR #Conversions
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🤓 Let's talk creating brand loyalty and affinity. Sam Jacobs, Founder and CEO of Pavilion, has some 🤩 really great points here, in that it doesn't always happen through means that have a clear ROI. Earlier in the discussion, he mentioned the importance of 🪣 bucketing marketing budget for non-measurable activities like content, visual aspects, and even user conferences, which is where this snippet picks up and ✈️ takes off. Learn how GTM leaders can 🔀 adapt to the year of the brand crisis by watching the full interview with Sam, Kathleen Booth, and Allyson Havener: https://bit.ly/3zyK5mR #YearOfTheBrandCrisis #BrandLoyalty #BrandAffinity #BrandAwareness #ROI #MarketingBudget
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Two 😎 very cool things about user reviews: 1) According to our research, buyers continue to favor resources, like user reviews, that allow them to answer ROI and use case-specific questions. Reviews are in the top three consulted resources for buyers (49%). 👏 2) Vendors can use reviews for customer and product management. Taking the time to read product feedback and understand how you can make things better for users can create a stronger client relationship—and offering! 👏 Check out more customer stories to see how others are leveraging user reviews: https://bit.ly/466tUcw #CustomerStories #UserReviews #Reviews #UseCases #ROI
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Want to hear something 🤯 cray-cray? Our B2B Buying Disconnect data showed that when it comes to pricing, making 💰 "calculating ROI easier" rose a staggering 16% on enterprise buyers' wish lists, placing it in the top two things buyers wished were different about tech buying. Here's Evan Huck, CEO of UserEvidence with his 💡 Trusted Insight on the matter—also found in the report. 🔍 Discover more of what buyers want. Read the full report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #ROI #B2BTech #BuyingJourney #CutThroughTheNoise
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⏰ The Pavilion GTM Awards nomination deadline is THIS FRIDAY! Find out more about the awards, winner announcements, and more from Kathleen Booth, SVP of Marketing & Growth at Pavilion in this snippet. We're looking for the best in B2B tech: 🌟 CEO/Founder of the Year 🌟 Startup CEO/Founder of the Year 🌟 CMO of the Year 🌟 Startup CMO of the Year 🌟 CRO of the Year 🌟 Startup CRO of the Year 🌟 CCO of the Year 🌟 Startup CCO of the Year 🌟 Rev Ops Leader of the Year 🌟 Fractional/Advisor of the Year Submit your nominations today at www.thegtmawards.com #GTMAwards #CEO #Founder #CMO #CRO #CCO #RevOps #FractionalAdvisor
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📢 Exciting news! 📢 We've extended the Tech Cares submission deadline to July 22! That means you have 📅 ONE more week to submit your nomination for a Tech Cares award. Remember, we're looking for B2B tech companies (with a presence on TrustRadius), who go above and beyond every day work to also put a focus on: 🌍 Environmental Sustainability 🙋♂️ Volunteerism 🫶 Diversity, Equity, and Inclusion programs (DEI) 💰 Generous Donations 🏙️ Community Impact 🤩 Employee Well-Being and Development 🦸♀️ Support for Women in Tech 🧑💻 Support for in-office and remote employees Learn more: https://bit.ly/3W634Oj *If you have any questions about the submission process or aren't sure if you qualify, don't hesitate to reach out to us or your CSM! #TechCares #B2Btech #EnvironmentalSustainability #Volunteerism #DiversityEquityInclusion #DEI #Donations #Community #EmployeeWellBeing #WomenInTech #RemoteWorkers
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We asked vendors to ✏️ grade themselves on their GTM performance in our B2B Buying Disconnect research. Want to know what they said? 🍎 The most common grades vendors gave themselves were a B and B+ (40%, collectively). Most vendors (80%) gave themselves a B- or above. 🤔 So, where did they feel they were struggling? Looks like sales and marketing effectiveness (24%) was the biggest struggle. The compelling positioning and messaging may be challenging teams because it’s not speaking to the brand, but the product—something we found is hurting brands this year. 👀 Read the report to learn what's working and what's not for B2B tech buyers and your GTM strategies: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #GTM #GTMStrategies #B2B #B2BMarketing
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