Founded in 2021, Default is a New York-based startup building a new workflow platform for modern GTM teams. Default is backed by Craft Ventures, 8VC, Jack Altman, BoxGroup, GTM Fund, and various operators from companies like Figma, Ramp, Airtable, Notion, and more.
External link for Default
1626 Washington St
San Francisco, California 94109, US
584 Broadway
New York, NY 10012, US
Default reposted this
Our current (and very much beloved) marketing tech stack 👇 - CRM/marketing automation: HubSpot - Data enrichment: Clay and Clearbit - Inbound workflows & scheduling: Default - Documentation: Notion - Project management: Height - Personalized copy and so much more: ChatGPT (OpenAI) - Automated workflows: Zapier - Social media publishing: Assembly Anything else we should be checking out?
We’re so excited to be featured on the RevGenius Next 50 GTM Startups list sponsored by Seamless.AI This list is made up of some amazing startups that are changing the landscape of SaaS Go-to-Market 🔥 We love to see ourselves surrounded by customers and friends such as: Amplemarket Coefficient Dock Warmly, Clay See all 50 Startups here ↓ https://lnkd.in/gTCubN4J
Excited to drop another big use case for Default today: CRM enrichment! This has been a long-awaited feature for many of our customers who use enrichment providers but haven't been able to unlock their full potential. Now, rather than bulk-enriching records in your CRM, you can enrich records anytime new Leads, Contacts, or Accounts are created. Why is this important? Well, a CRM with no (or bad) data is useless.
Another day, another Default use case 🤯 If you're collecting a high volume of self-serve sign-ups on your website, there's a good chance you're leaving money on the table. How are you deciding who to reach out to? Who should your sales team be tracking carefully? How can you associate new sign-ups with existing CRM accounts or opportunities? Now, you can sync your self-serve sign-ups to Default. Once Default captures them, you can enrich them with company- and contact-level data, qualify them, and build various other automations like: 1. Sending Slack notifications when a qualified user signs up. 2. Associate new sign-ups with existing CRM accounts as a lead or contact. 3. Automatically add qualified leads to a follow-up sequence in Outreach, Salesloft, or Apollo. Now available with Default's new Workflows product!
Excited to showcase another new Default Workflows recipe today: Opportunity Notifications. Selling is a team sport... So why is it so hard to play like a team? Not only is collaboration important to team selling, so is visibility. With this new Workflows recipe, you can send a Slack notification to individual reps or a dedicated Slack channel anytime an Opportunity gets created, updated, or closed. We've been doing this at Default for the last few weeks and it's been super fun to see new Opportunities pop into our Slack workspace. It makes it 10x easier to collaborate on Slack threads and get context anytime we get a new deal in the pipeline.
Today we're excited to showcase one of our latest features at Default: Lead-to-Account Matching for Salesforce. Now, every time a new Lead gets created in your Salesforce instance you can automatically match it to an existing Account and convert it to a Contact. There's no compromises on matching criteria or prioritization logic, either. Duplicate accounts? No problem. You can set custom rules to find matching accounts and prioritize any duplicates. Yes, this means exactly what you think it means. No more messy Salesforce Flows or clunky third-party L2A matching tools. This is just one more way you can use Default to automate your GTM workflows. More info on our website!
Default reposted this
I talk to dozens of GTM leaders each week. Broadly speaking, they fall into two groups: 🚫 Group A 🚫 These orgs don’t manage their tech stack sprawl: dozens of point solutions (forms, schedulers, CRM, nurture, etc.) but no centralized orchestration strategy or platform. Instead, they rely on brittle integrations and hope nothing breaks. The result: → Poor user experiences as leads bounce across platforms → Data loss at each stage due to broken integrations → Lead dropoff due to frustration with the whole process → Revenue leakage as reps aren’t notified of new leads in enough time to act ✅ Group B ✅ Other GTM leaders are tackling this issue head-on and minimizing the risks I mentioned above. This could mean replacing their point solutions or adopting an orchestration layer to provide a common framework within which they can operate. This group, I’m convinced, will outpace their competition over the next 6-12 months. If you want to be in Group B (and why wouldn’t you?), hit the link in the comments and we’ll help you get started.
A couple of weeks ago we announced Default's new product: Workflows. Default Workflows is a unified, AI-powered automation engine that helps revenue teams eliminate their manual tasks while consolidating their tech stack. There's a lot you can do with our new product, so we're going to be highlighting one new use case for Default Workflows every day for the next two weeks. Today's first use case is a simple one: Lead Routing. With Default Workflows, you can now configure routing logic to execute any time a new Salesforce Lead (or Contact/Account) is created. You can route leads with enrichment data via Clearbit or Apollo, Salesforce field data, and much more. More info on this on our website!
We're excited to announce that Default is live on Dimmo 🦖! Come check out how we help companies build powerful inbound qualification, scheduling, & routing workflows. See our demo on Dimmo here: https://lnkd.in/eq_rUkMD