Heidi Parsont

Digital friends in the Travel Industry do you need a different approach to Audience development and Attribution? See how were able to build, launch and monitor for attribution with Onspot. Our approach to travel is unmatched and for example: Affluent travelers demands an advanced marketing strategy. OnSpot provides a tailored solution to captivate high-value audiences: 🔵 Location-based audience building: Identify visitors to luxury travel hotspots, including ski resorts, golf courses, high-end hotels, fine dining restaurants and luxury brand boutiques. 🔵 Actionable insights & audience activation: Leverage our insights to create targeted campaigns across various channels and measure campaign success. Enhance your marketing strategy by connecting with the right audience. Reach out to us today: https://bit.ly/43UJlUb  #OnSpotData #OnSpotSolutions #DigitalMarketing #DataDrivenInsights #MarketingOptimization #TargetedMarketing

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Understanding your #consumer (and the #competition) can inspire the best #innovation. #marketing #brandstrategy

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Loved, loved, loved this episode of #b2boring with Valerie Glover! who has one of, if not THE COOLEST work chair in the industry. We talk about. 🔥The changing landscape of marketing tools. 🔥Review sites, and different types of intent. 🔥Finding the balance between the tried and true and the new and shiny! Check it out..... https://lnkd.in/ggFudSaY #gtm #abm #b2bmarketing

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This 360Magazine.com article featuring Liz Carter pulled me back into my automotive days 🚗 - which is intrinsically still *a VERY involved* in-person experience 😅 ➡ Here are three 🥉tips I would offer in my reputation trainings: 1. Offer complimentary refreshments and snacks ☕ 2. Do you have a toy station with coloring books or movies? 🎞 3. *FREE* Less talking, more listening 💌 Get to know your customer and build that 1:1 relationship with them without expectations. Remember, a car is a big, stressful expense ⭐ BONUS: don't be afraid to ask for reviews - you can't improve if you don't listen to the feedback 📢 What did I miss? What is the best car buying experience you've ever had? 🚗

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Enhance your marketing effectiveness through competitive benchmarking and customer feedback. Golden Shovel's article outlines strategies to not only compete but excel in the tourism industry by understanding and applying key performance metrics. https://hubs.ly/Q02w-cpG0

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Authentic's upcoming webinar is a great opportunity to revisit and maybe even reimagine your revenue team structure and roles. Make sure to grab a spot! #marketingstrategy #salesmarketing #revenue

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“Publishers need to rethink the structure of their companies . . . by diversifying revenue streams beyond advertising to areas like paid models and events. This helps bring content to consumers where they are more likely to engage.” - Gartner VP analyst Nicole Greene DMOs might not be in a position to charge a subscription fee for our content, but we certainly understand events! Some other great takeaways from this article: ✅ Not all queries will generate a response from SGE - but travel overindexes on queries that can be easily answered by a bot. Write unique content for queries that haven’t been answered yet! ✅ Early studies indicate we can expect a drop in organic traffic of 18-64%. This will affect all tourism marketers. ✅ Money .com is “reworking its website format by including snippets of content deployed in a question-and-answer format, answering people’s questions related to a product or service, ultimately, to increase traffic from SGE.” ✅ Create content for “mid-funnel SGE queries”, such as comparison questions for products and services, to rank for questions that SGE has not yet answered, as traffic for top-level queries is expected to shrink.

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13 Years of Sales Wisdom: This Interview is GOLD! Get ready to be inspired! I recently interviewed Matt Lincoln, a product management veteran who's seen it all. From e-commerce to airlines, he's tackled diverse challenges and now he's sharing his secrets to success at Apollo.io. What you'll learn in this interview: • The REAL challenges of cold email outreach: Spoiler alert – it's not getting easier! But Matt has strategies to beat the odds. • How Apollo.io is changing the game: Signal-based messaging, AI-powered suggestions... This is sales tech on steroids. • Why SMBs need to pay attention: 15-20% more meetings? Yes, please! Don't miss out on this opportunity to learn from a true pro. Tune in for the full interview: https://lnkd.in/eiGRGQyC #sales #salestips #salesmodel

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Realllly smart analysis from Axios' Eleanor Hawkins on the power of internal comms in 2024. With tough sledding ahead for so many this year, the savviest C-Suite leaders are partnering up with Comms to communicate deeply, regularly and authentically about core values and value delivered rather than handwringing over how and when to take a public stance on hot-button issues. Investing in robust internal comms leads to stronger employee engagement, which makes for better recruitment and retention. And ultimately, that gives leaders a competitive edge. 💪 #StrategicCommunications #CCO #InternalCommunications #PRandComms #CSuite

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Learn how CMOs are navigating a rapidly evolving landscape, embracing new tech stacks, and driving transformational change within their organizations. For the third consecutive year, we have surveyed Adobe Marketo Engage users to forecast the future of marketing operations. Ready to leverage these insights for your strategy? Read the full report: https://okt.to/6tsbQa #MarketingOperations #Marketo #Adobe

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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Using inclusive language in employee communications is more than just a trend; it’s essential for fostering a respectful and welcoming environment. According to McLean & Co.'s new Inclusive Language Guide, this practice can enhance the employee experience and boost talent retention. We can create a more inclusive workplace by avoiding expressions that stereotype or exclude and instead honoring individual identities and experiences. Read the full article to learn more! #inclusivelanguage #inclusivity #retention #employeeexperience

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For all my CMO connections working with technology companies, don't miss this! Robin Schaffer has a webinar on July 17th about analyst relations. Why does that matter? Because this is a secret weapon to dramatically help technology companies claim their rightful brand position. "Analyst relations sharpens marketing (branding, targeting and message), drives value for your peers in Sales, Product, and Strategy, and creates a more agile and effective culture. Leverage analysts to the fullest and transform your organization. All registered individuals receive a copy of the Power to the CMO ebook." Register here: https://lnkd.in/gcPiffU5

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Culture Amp's Culture First Global is just a few sleeps away! We have a stellar line up of leaders from iconic brands as they share proven #culture strategies to ignite #performance, grow #engagement, and foster #inclusive workplaces. You'll hear more about our next-gen people analytics platform with Orgnostic and so much more! #events #HCM #HRanalytics #peopleleaders #culturefirst

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