Jeffrey Altstadter

In a comprehensive annual review, Rod Cartwright's "Reputation, Risk and Resilience 2024" highlights the complex challenges and opportunities for corporate communicators, offering a fresh perspective on global risks. 📊 Despite the challenging outlook, as PR professionals we must see risk management, crisis preparedness, and resilience-building as sources of positive value. 🚀

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

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Build Resilience from the Inside Out. What separates the good from the great in high-pressured careers like PR? According to research, 75% of performance is determined by character - not competence. In this episode of #imPRessions, Peter Rea shares how developing virtues like courage, compassion and hope can help you thrive under uncertainty. If you want to boost your ability to perform under pressure, stream this episode. The Pollack Group

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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The good-old news release remains a valuable part of the suite of communication tools. Delivery has expanded over the years, but the news release has many benefits, as noted in this article from CommPro: #corporatecommunicatin #publicrelations #businessstrategy https://lnkd.in/grMD7jPX

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🥐 A little food for thought from Eleanor Hawkins. 🥐 This story illustrates both the necessity for and tension between comms and marketing. Brand reputation is critical. It takes just one misstep to cause irreparable harm (or at least significant damage) to a brand. The good news is that a healthy partnership between marketing and comms leaders, along with connection to the whole org, can impart strength and creativity within an organization.

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Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

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In the dynamic world of PR and Communications, 2024 brings both challenges and opportunities. Media landscapes are shifting constantly, key topics are polarized, and with that comes uncertainity. But amidst this flux, there's a chance for bold, proactive actions. It starts with a mindset shift. We must rewrite the playbook to embrace disruption, challenge conventions, and deliver meaningful messages. So we know when to enter the conversation - and how! Join our free webinar on May 16th, "Focus Amidst the Frenzy: Communications Strategies in a State of forever Crisis", to explore scenario planning and crisis management with myself and Lauren Condoluci So, dive in, embrace the uncertainty, and secure your spot. https://lnkd.in/ekk94Hmi #webinar #innovation #CrisisComms #PR #comms

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This is a fascinating study on how GenAI is transforming the newsrooms of the world’s leading media outlets, including views from early adopters and critics, authored by our very own Michael Steavenson #GenAI #media #communications #pr

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Take a few minutes to check out this new Institute for Public Relations study regarding disinformation in the workplace. In addition to exploring why people share disinformation, it offers research-based strategies to help communicators combat it. Very useful and well done! https://lnkd.in/gq8PqrS3

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"It's PR not ER" - I received this advice 14 years ago and it's perhaps the best career advice I have ever received (ironically it did not come from my father who is an ER surgeon - he does give great advice though). As comms and brand leaders, the job can be filled with intense deadlines, a lot of pressure to "get it right," and managing crises (real or hypothetical) on a daily basis. Through it all, having this perspective has helped me enjoy the challenges and learning to manage the curveballs rather than panic. Deep breaths. Take a second. Move ahead. Have fun! What's the best advice you've ever received?

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What did our Mid-Year Conference Manager Survey say about elections, AI and conference activity? 🎭 Avoiding the drama –13% of respondents said that they were avoiding sessions that focused on the U.S. Presidential election, but a quarter of all respondents said that they were moving the location of their flagship event to avoid the election. 🛫 Moving around & Hopping the pond – 43% of respondents said that they were changing the dates and location of their flagship events this year. Several added new geographic markets. 🦾 AI case studies wanted – 69% of conference managers responded that, so far in 2024, demand for AI content is greater than last year. BUT… there is a preference for AI case studies instead of sessions discussing the general impact of AI. Read more here: https://bit.ly/45HHOSn #execvisibility #speaking #conferences

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Anyone asking, "Now what will we do for press clippings?" Last week's news that Burrelles would be closing their press clipping service, after 130 years of service, shocked some industry watchers and has caused concern among some PR professionals. As the primary provider of nationwide press clippings for the past century, articles from newspapers and magazines, many clients and media monitoring services are now turning to Truescope for help. First, I wish my friends at Burrelles the best in their future efforts or retirements. The industry is a small, friendly group of people and I've been around these people and learned great insight from them across my entire life. Second, within Truescope our U.S. operation has been providing press clippings since 1908, This post outlines the importance of traditional media in a comprehensive communications strategy, but also answers how Truescope is providing real press clipping articles to our clients, and many new clients. As the only company now providing nationwide print media monitoring, we are helping many new friends. Let me know if you have questions or need a new solution for traditional, online and social media monitoring. Truescope's platform integrates all media making the tracking and measurement of your campaigns easier. We literally help our clients see their world more clearly. #newsmonitoring #pressclippings #mediamonitoring #publicrelations #prmeasurement #newsarticles

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SPOILER ALERT 🚨🚨🚨 I don't think TikTok is going anywhere. But, the debate happening among policymakers makes for pretty good conversation. In my latest thought piece for H/Advisors Abernathy, I examined the newscycle to see how a potential #TikToK ban could play a big role in the 2024 election cycle, rankle #BigTech data collection and lay the groundwork for more #dataprivacy advocacy. https://bit.ly/T1kT0kban

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I've really enjoyed getting to know Andrew S. and working with him on #FairnessMatters. This article kick's off the series in The Fulcrum and you can read more at www.fairnessmatters.vote.

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