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Articles by Jon
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Challenge the Status Quo: Change Management
Challenge the Status Quo: Change Management
By Jon Russo
Contributions
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What are the best practices for lead generation at the top of the funnel?
If your buyers are on LinkedIn, take a multi-step strategy: 1. Leverage LinkedIn live video - via creator 2. Create video shorts from LinkedIn, 60 seconds or less 3. Post relevant, topical content daily and ideally with a photo for maximum views. Educate, don't sell. 4. Regularly comment on others posts - buyers, influencers 5. Create a pool of LI content for your sellers to choose from to post on their own to multiply reach
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You need to track your marketing campaigns with attribution software. What's the best way to get started?
Consider using your CRM to report. You'll save money and time using the tool Sales and SDRs already work in rather than investing more money in a 3rd party tool that takes time to integrate and costs more money to operate. It is also infinitely more flexible to support YOUR business model instead of buying software built to handle ALL GTM models.
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How can you effectively prospect for sales in the manufacturing industry?
Focus on specific manufacturing segments where your product or service has the most potential, such as automotive, aerospace, food processing, or electronics. Understand the regulatory environment and compliance requirements for each segment.
Activity
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This is the first article that I posted over 8 years ago about my transition from military to civilian life. Sometimes it's good to look back so that…
This is the first article that I posted over 8 years ago about my transition from military to civilian life. Sometimes it's good to look back so that…
Liked by Jon Russo
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From Transition to a Metamorphosis: When You're Left Without the Army
From Transition to a Metamorphosis: When You're Left Without the Army
Liked by Jon Russo
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🚨Big news🚨 I’m joining Thinkific as Chief Revenue Officer! Thinkific is a leader in online learning and commerce experiences, helping 50,000+…
🚨Big news🚨 I’m joining Thinkific as Chief Revenue Officer! Thinkific is a leader in online learning and commerce experiences, helping 50,000+…
Liked by Jon Russo
Experience & Education
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B2B Fusion
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Licenses & Certifications
Volunteer Experience
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Board - Advisor
Connecticut Center For Entrepreneurship & Innovation (CCEI)
- Present 9 months
Education
Helping Student Entrepreneurs launch their business dream by sharing experiences and best practices.
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Entrepreneur Bootcamp for Veterans - Speaker, Advocate, Donor
Saint Joseph's University - Erivan K. Haub School of Business
- Present 11 years 7 months
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Entrepreneur Bootcamp for Veterans - Entrepreneur in Residence (EIR), Speaker, Advocate, Donor
University of Connecticut
- Present 11 years
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Board Advisor - UConn
The Center of Neurodiversity and Employment at the Werth Center
- Present 1 year
In colloboration with University of Connecticut, Vanderbilt University, and Wells Fargo. https://werth.institute.uconn.edu/neurodiversitycenter/
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Thanks to Tennessean and David Plazas for running my guest column. Happy Independence Day! Keeping Freedom Alive! 🇺🇸
Thanks to Tennessean and David Plazas for running my guest column. Happy Independence Day! Keeping Freedom Alive! 🇺🇸
Liked by Jon Russo
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Another day, another conversation with a CRO who got burned by AI SDRs. These conversations follow the same pattern as convos about outsourced SDR…
Another day, another conversation with a CRO who got burned by AI SDRs. These conversations follow the same pattern as convos about outsourced SDR…
Liked by Jon Russo
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I've noticed a pattern when talking with 20 B2B SaaS CMOs over the last 90 days as Q2 wraps up. This is what we hear as top 3 concerns right…
I've noticed a pattern when talking with 20 B2B SaaS CMOs over the last 90 days as Q2 wraps up. This is what we hear as top 3 concerns right…
Liked by Jon Russo
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9 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of 💯s of…
9 𝐂𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 non-Marketing execs and Board members make in marketing discussions (based on my last 4 years of 💯s of…
Posted by Jon Russo
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What were the planned growth rates for private SaaS companies in 2024? How did those planned growth rates compare to 1H-24 actuals?? 𝐆𝐫𝐨𝐰𝐭𝐡…
What were the planned growth rates for private SaaS companies in 2024? How did those planned growth rates compare to 1H-24 actuals?? 𝐆𝐫𝐨𝐰𝐭𝐡…
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