“I had the privilege of hiring Kim initially to lead our PR and Communications team at Primrose, however, within a short period, Kim demonstrated her strong leadership and brand management expertise, which resulted in her progressive promotions and taking on more critical and strategic assignments within the department. In addition, Kim excelled at personnel and agency management which was critical in integrating the department’s work with all other departments within the company. Kim was highly valued throughout the organization, and was an integral part the success of the department, the brand, and company in her years of service with Primrose Schools. Kim had a work ethic and passion for the business that was contagious for all of us that worked with her on a daily basis… One of the most trusted and competent employees I had the opportunity to work with in my career. Paul Thaxton, retired Vice President of Brand Management of Primrose Schools ”
Contributions
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Here's how you can enhance your relationships with stakeholders through feedback.
It's important that when you receive feedback, you take note of it and then schedule time to communicate with the individual(s) who provided the feedback to let them know how it helped inform future organizational changes. Nothing is more frustrating than knowing you provided feedback and then feeling like it was never used for good. It doesn't mean you have to do everything recommended, but simply sharing any next steps/future direction and thanking them for their input will go a very long way in building a culture of trust, openness, and gratitude.
Activity
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Raise Your Score - Here's Part 4 of The Marketing Performance Index with tips and techniques to increase your performance across several key metrics.…
Raise Your Score - Here's Part 4 of The Marketing Performance Index with tips and techniques to increase your performance across several key metrics.…
Liked by Kim Englehardt Miller
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I am BEARY proud of Build-A-Bear Workshop EVERY.SINGLE.DAY but today Newsweek agrees and says we are the best toy retailer--even rated better than…
I am BEARY proud of Build-A-Bear Workshop EVERY.SINGLE.DAY but today Newsweek agrees and says we are the best toy retailer--even rated better than…
Liked by Kim Englehardt Miller
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I'm officially a Strange Renegade! After 5 amazing years working in Catholic education, I am moving back into technology consulting, this time in…
I'm officially a Strange Renegade! After 5 amazing years working in Catholic education, I am moving back into technology consulting, this time in…
Liked by Kim Englehardt Miller
Experience & Education
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Heart And Revenue
View Kim’s full experience
See their title, tenure and more.
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Licenses & Certifications
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AI Course & Certification
Writing.io Academy
IssuedCredential ID cert_5yw47dwn -
Accredited in Public Relations
Public Relations Society of America
Issued Expires
Publications
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Compassion Without Blame: Testing the Accident Decision Flow Chart With the Crash of ValuJet Flight 592
Journal of Public Relations Research
Outgoing corporate messages used by ValuJet in the 1st month after the crash of its Flight 592 and the media coverage published in 2 newspapers were content analyzed and compared. ValuJet used both mortification and ingratiation strategies as predicted by Coombs'(1995) accident decision flowchart, but the repertoire needs expanding to include corporate statements that express concern and sympathy without accepting blamesuch as anadditional strategy, "compassionwithout blame." Also…
Outgoing corporate messages used by ValuJet in the 1st month after the crash of its Flight 592 and the media coverage published in 2 newspapers were content analyzed and compared. ValuJet used both mortification and ingratiation strategies as predicted by Coombs'(1995) accident decision flowchart, but the repertoire needs expanding to include corporate statements that express concern and sympathy without accepting blamesuch as anadditional strategy, "compassionwithout blame." Also, organizations in crisis need to be prepared to weather the initial media onslaught because more than 50% of the 1st month's coverage was published in the first 6 days post crisis.
Other authors -
Courses
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Product Marketing Certification (in-process - complete by June 2024)
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Organizations
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American Marketing Association | Atlanta
Board Member
- Present -
Public Relations Society of America | Georgia
Served in multiple committee chair and board roles over several years
- Present
Recommendations received
23 people have recommended Kim
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Hello my marketing friends! As you may or may not know, when I moved to Atlanta in the late 90's, I started volunteering with the American Marketing…
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Standardization or bespoke solutions? In my experience, most marketers' mindsets fall heavily in one camp or the other and take their mindset to be…
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