“Stated simply, Lauren is a pleasure to work with. I managed Lauren when she joined Uber Transit, a strategic growth bet within Uber’s business. She quickly formed strong relationships and added value by bringing new ideas to the table, opening up two new channels in her first 90 days on the job. Through Lauren’s leadership, Uber Transit has dramatically increased its relevance in the industry. I’d recommend Lauren to anyone who wants to work with a proactive, creative, highly accountable marketing and transit expert.”
About
A well-rounded, seasoned, and strategic marketer with 10+ years leading full marketing…
Activity
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All in an NCDOT/NC By Train day's work.
All in an NCDOT/NC By Train day's work.
Liked by Lauren B. Parker, MBA
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BIG NEWS 📣 We are thrilled to announce that Ian Mathias has joined Thistle as our VP of Brand 🎉 Ian brings a wealth of experience and…
BIG NEWS 📣 We are thrilled to announce that Ian Mathias has joined Thistle as our VP of Brand 🎉 Ian brings a wealth of experience and…
Liked by Lauren B. Parker, MBA
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Product launch tiering itself is NOT the launch strategy. This may seem obvious, but in a quest for more templatization, I have seen PMMs…
Product launch tiering itself is NOT the launch strategy. This may seem obvious, but in a quest for more templatization, I have seen PMMs…
Liked by Lauren B. Parker, MBA
Experience & Education
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Licenses & Certifications
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Public Involvement in Transportation Decisionmaking
National Transit Institute - US Federal Transportation Administration
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Volunteer Experience
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Vice President
Transport Oakland
- 2 years 1 month
Civil Rights and Social Action
Served a two year term; supported growth and recruitment for the board; helped professionalization of the board functions and built out engagement initatives
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Marketing Consultant
NC Center for Non-Profits
- 2 years
Children
Created marketing strategy and branding recommendations for NC Center for Non-Profit member organization, Hope & Healing through Science.
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Social Media Specialist
North Carolina PRSA
- 5 years
Projects
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As The Bus Stops
Video marketing campaign educating new riders on Triangle Transit services and how to ride the bus in the form of a soap opera. This educational campaign was supported through social media and traditional PR efforts.
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Interview with WUNC "All Things Considered"
See projectRadio Interview about Triangle Transit's latest marketing campaign, "As the Bus Stops"
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TriangleTransit.org redesign and mobile app
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Project Manager for the redesign of TriangleTransit.org and creation of mobile app for transit riders.
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SmartCommute Challenge
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Annual commuter campaign that targeted potential commuters to try a new way of getting to work or school instead of driving alone during an eight-week period. Commute options that were promoted included transit, cycling, walking, ridesharing, and teleworking. Campaign concluded with Commuter Awards ceremony.
I managed the overall budget ($100,000), weekly contests and promotions, marketing plan, media outreach, event management for kickoff and commuter awards, ad buys, sponsorship…Annual commuter campaign that targeted potential commuters to try a new way of getting to work or school instead of driving alone during an eight-week period. Commute options that were promoted included transit, cycling, walking, ridesharing, and teleworking. Campaign concluded with Commuter Awards ceremony.
I managed the overall budget ($100,000), weekly contests and promotions, marketing plan, media outreach, event management for kickoff and commuter awards, ad buys, sponsorship outreach (in-kind and monetary), and promotional items for employer outreach coordinators.Other creators -
Honors & Awards
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40 Under 40
Mass Transit Magazine
Mass Transit Magazine recognizes individuals for their contributions and who have shown a capacity for innovation, demonstrated leadership and a commitment to making an impact in transit.
Criteria for selection include such things as job commitment, industry involvement and contribution, achievement in his or her position and innovation in his or her field. -
40 Under 40
Association of Commuter Transportation
This award is given to ambitious leaders that are working to find creative solutions to improve the quality of life of commuters, the livability of communities, and are developing TDM programs that are shifting behavioral change. Transportation affects everyone and these professionals are our future to making it a better tomorrow.
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MarCom Awards
Association of Marketing and Communication Professionals (AMCP)
Gold Marcom Awards for Best YouTube Video and Best Government Video for "As the Bus Stops"
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First Place AdWheel - Promotional Materials
American Public Transportation Association (APTA)
First Prize Winner for Group 2 (4 to 20 Million Riders) in the Print Media category for "Bull City Connector Dining Guide."
APTA's AdWheel Awards acknowledge the creative excellence of member public transportation systems and business members in advertising, communications, and marketing. -
Grand Prize AdWheel - Social Media
American Public Transportation Association
Grand Prize Winner for Group 1(Up to 2 Million Riders) in the Social Media category for "As The Bus Stops."
APTA's AdWheel Awards acknowledge the creative excellence of member public transportation systems and business members in advertising, communications, and marketing. -
Grand Prize AdWheel - Special Event
American Public Transportation Association (APTA)
Grand Prize Winner for Group 1(Up to 2 Million Riders) in the Special Event category for "The 24 Project."
APTA's AdWheel Awards acknowledge the creative excellence of member public transportation systems and business members in advertising, communications, and marketing. -
Gold Winner - Video for Government
Hermes Creative Awards
::Received for "As the Bus Stops"::
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. -
Gold Winner - Video for Web
Hermes Creative Awards
::Received for "As the Bus Stops"::
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Recommendations received
19 people have recommended Lauren B.
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