“Working with Grace challenged me to rethink the way we approached marketing campaigns and product promotions. I could count on Grace for nuanced takes on ways to communicate to grab attention and compel action. Her creativity, strategic thinking, and ability to deliver quality content were huge assets to our team. If you get the chance to work with Grace, don't pass it up.”
About
Almost-journalist turned content leader who thrives at the intersection of data, brand…
Activity
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🚀 Best example of a CMO weekly pipeline dashboard for the CEO, CFO, CRO? A few years ago, I glimpsed the dashboard of Katrina Wong, Head of…
🚀 Best example of a CMO weekly pipeline dashboard for the CEO, CFO, CRO? A few years ago, I glimpsed the dashboard of Katrina Wong, Head of…
Liked by Grace Madlinger
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Reporting on the impact of content of revenue is challenging…so challenging that many startups just don’t do it. So last week I asked marketers how…
Reporting on the impact of content of revenue is challenging…so challenging that many startups just don’t do it. So last week I asked marketers how…
Liked by Grace Madlinger
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Loved this post by Ben Meer & I’ve recently been implementing a similar practice. I’m still fine tuning, but here is the gist. I break my work day…
Loved this post by Ben Meer & I’ve recently been implementing a similar practice. I’m still fine tuning, but here is the gist. I break my work day…
Liked by Grace Madlinger
Experience & Education
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GitLab
View Grace’s full experience
See their title, tenure and more.
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Licenses & Certifications
Projects
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The 24 Project
See project- Grand Prize and First Place Award in 2014 APTA Adwheel Awards for Public Relations/Awareness Special Event
Meet the 24 Project. 24 portraits, 24 routes, all in 24 hours.
More and more people call the Triangle home every day, and last year, 1.76 million of them rode Triangle Transit. But who are they? Are they students, parents, workers? How does public transportation shape their day-to-day lives? We decided to find out. -
As The Bus Stops
Video marketing campaign educating new riders on Triangle Transit services and how to ride the bus in the form of a soap opera. This educational campaign was supported through social media and traditional PR efforts.
Other creators -
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Capital One Bank website redesign
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See projectWorked as lead copywriter for CapitalOne.com/bank website redesign. Collaborated with distributed creative, business, and dev teams to produce neuroscience-tested and SEO-targeted homepage, product pages, and feature pages.
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Campus Courtesy
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We've all heard the saying "Pay it forward," but how often does that take place in daily life? From saying "thank you" to the bus driver to holding the door for another person, we're advocating the return of common courtesy on our college campus.
Other creators -
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The Created Project
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See projectInspired by the People of the Second Chance.
Students where asked to write a lie that they had been told about themselves and then a truth that God has revealed to them.
Accompanying video: http://vimeo.com/39317492#at=0
Organizations
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American Marketing Association - Triangle Chapter
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- Present
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