About
Articles by Lisa
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Considerations: Incorporating New Technology with Existing Infrastructure
Considerations: Incorporating New Technology with Existing Infrastructure
By Lisa Wendland, MBA
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Expert Project Managers: Efficient Organizers of Time, Data, & People
Expert Project Managers: Efficient Organizers of Time, Data, & People
By Lisa Wendland, MBA
Contributions
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What are the top mistakes to avoid when using marketing automation?
Your marketing automation platform holds valuable data from your contacts with countless ways to customize messaging based on these unique profiles such as when a contact signed up for communications, activity on your website including pages browsed, or items placed in a cart if your site sells products (and more). Unfortunately, when content is not personalized we tend to see a higher unsubscribe and spam rate because contacts are expecting your business to provide value with the information you are stewarding. For example, if this contact lives in an apartment a lawn mower promotion is not going to be valuable or meet their communication expectations.
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What are the best practices for work-life balance in Marketing Operations?
Breaks and downtime should be a priority across the entire team. In line with expectations and boundaries, understanding how your team performs best through open conversation is so beneficial to optimize work days. Setting breaks, meals and out of office days on shared calendars, changing chat statuses and sharing roll ups before extended off time will provide support to the team to improve overall coverage for work, encourage time to recharge, and lower stress coming and going from the office.
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How can you re-engage lapsed leads and customers with CRM?
Incentives and discounts don't need to be presented as a traditional percent or fixed dollar off promotion. If your business sells a tangible item and rarely offers free shipping (and can keep margins up when the total order value is above a minimum), test free shipping on orders over that threshold for this segment. Even if you test a promotion, I recommend an automated message to lapsed leads when a new product or service relevant to that lead is released. Creating a page that is populated with the new products or services can dynamically populate this automated message depending on your platform. At its core, re-engagement happens when you are able to bring new value or shine light on forgotten value, to your lapsed lead.
Activity
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My wife and I doubled down over the last 7 months and the result from this effort is our 7 & 4 year olds college being 100% covered, or each of them…
My wife and I doubled down over the last 7 months and the result from this effort is our 7 & 4 year olds college being 100% covered, or each of them…
Liked by Lisa Wendland, MBA
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I absolutely adore a creative 404 page 😍 Kudos to Gili, May, Maxim, and Hili for knocking this one out of the park Love to see Is Typing showing…
I absolutely adore a creative 404 page 😍 Kudos to Gili, May, Maxim, and Hili for knocking this one out of the park Love to see Is Typing showing…
Liked by Lisa Wendland, MBA
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If I were a CMO building a social media function, here are the top 5 things I’d focus on: 1. Hiring a team of specialists: One-person social teams…
If I were a CMO building a social media function, here are the top 5 things I’d focus on: 1. Hiring a team of specialists: One-person social teams…
Liked by Lisa Wendland, MBA
Experience & Education
Licenses & Certifications
Volunteer Experience
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Committee Member
MPHEA
- Present 1 year 7 months
Children
* Donor Outreach
* Community Partnerships
* Press & Promotion
* Fundraising
* Gifts in Kind Coordination -
Teacher's Assistant
Lansing Art Gallery
- 4 months
Arts and Culture
Working with Elementary & Intermediate School Students in Print Making
“Wearable Art” Kids’ Craft Sponsored by LAG, East Lansing Art Festival, Ml -
Teacher's Assistant
Birmingham Bloomfield Art Center
Arts and Culture
Working with Elementary School Students in Mixed Media Exploration
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Speaker
Michigan Arbor Day Alliance
- 2 months
Environment
Our dedication comes from our belief in the importance of trees and their role in community health and well-being.
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Mark your calendars, it’s time to trash your old SMS strategies 🗑️ Yotpo’s declaring National SMS Waste day to clean up inefficient SMS marketing…
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I wanted to take a moment to update everyone on my career journey. I’ve had an amazing first month as a Video Producer @ Ulta Beauty, and I’m so…
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