About
Articles by Mike
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Towards a New Understanding of Users Through Data Science
Towards a New Understanding of Users Through Data Science
By Mike Oren, PhD
Contributions
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How can you stay ahead in your product domain?
A key to disruption is finding ways to offer products at lower prices but higher margins. Look at over served and current non-consumers for opportunities to disrupt yourself and your industry. Be aware that these disruptions will, at first, be unattractive financially and can be challenging to sell into larger organizations.
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How can you stay ahead in your product domain?
Always watch what competitors are doing, but be careful not to build things just because a competitor has done it otherwise you just create bloatware. In addition to competitors, look outside of your core industry and see what you can learn from products and experiences in adjacent or sometimes even wildly different contexts that can be applied to your space. Look outside of Western countries too as there are sometimes some interesting innovations or opportunities to explore solutions outside of the way those of us in Western nations think about them.
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How can you stay ahead in your product domain?
Understanding your customer isn't the same as listening to your customers. People are generally bad at articulating processes and their needs. They can articulate wants but those wants aren't always the same as needs. Combining what you hear and observe with theories from psychology, sociology, etc. and the domain context will help you translate to actionable insights that can improve your product for customers.
Activity
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Our team of designers, data scientists. engineers, and product managers have been hard at work helping build incredible experiences to help marketers…
Our team of designers, data scientists. engineers, and product managers have been hard at work helping build incredible experiences to help marketers…
Shared by Mike Oren, PhD
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My research project with Jeremiah Still was featured in the local news! Check out the broadcast for more information. Having CCI funding for this…
My research project with Jeremiah Still was featured in the local news! Check out the broadcast for more information. Having CCI funding for this…
Liked by Mike Oren, PhD
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Meta's Kay Hofmeester describes probabilistic design as a paradigm shift for UX/Product Design at STRAT Europe in Amsterdam
Meta's Kay Hofmeester describes probabilistic design as a paradigm shift for UX/Product Design at STRAT Europe in Amsterdam
Liked by Mike Oren, PhD
Experience & Education
Licenses & Certifications
Volunteer Experience
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External Engagement Committee Chair of the Auxilary Board
Citizen Schools
- 1 year 10 months
Education
Interim board chair
Chair of the external engagement subcommittee, where we increased YoY funds raised.
Serve as a member of the board of advisors to help raise awareness of Citizen Schools and their mission to help students excel despite challenges in their environments through exposure to successful professionals. -
Design Thinking Mentor
BraveCamp
- 2 years 3 months
Education
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MakeWork Council Member
School of the Art Institute of Chicago
- 9 months
Arts and Culture
Mentor art & design students in entrepreneurship.
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Mentor
Segal Professional Bridge
- Present 7 years 11 months
Education
Mentor engineering & design students in career options related to human-centered design.
Publications
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GOALI: A Hybrid Method to Support Natural Interaction of Parts in a Virtual Environment
NSF Engineering Research and Innovation Conference Proceedings
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Human-Computer Interaction and Sociological Insight: A theoretical examination and experiment in building affinity in small groups
PhD Dissertation
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“Rethinking Social Theory: How Technology Changes Everything.” Technology and Society: Critical Perspectives roundtable. In American Sociological Association
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Design and Usability Testing of an Audio Platform Game for Players with Visual Impairments in Journal of Visual Impairment and Blindness
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"Evaluation of Spatial Abilities Within a 2D Auditory Platform Game." Proceedings of Association of Computing Machinery's ASSETS Conference
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"Speed Sonic Across the Span: A Platform Audio Game." Proceedings of International Conference on Auditory Displays
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Speed Sonic Across the Span: Building a Platform Audio Game." Extended Abstracts of Association of Computing Machinery's Computer-Human Interaction
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Design and evaluation of auditory spatial cues for decision making within a game environment for persons with visual impairments
Masters thesis
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"Living Art: Commercial Modding and Code-Illiterate Gamers" in Digital Gameplay
McFarland Press
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Patents
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Social Awareness Service
Filed US 16518405
Systems and methods are provided for generating recommendations for users of a
service. A data processor collects raw user data and provides that data to a learning
engine. The learning engine analyzes the data to generate weighted social aspect scores
and further to generate a social affinity score using the weighted social aspect scores. The
social affinity score is combined with information about people near the user to generate
a social context, and the availability of the…Systems and methods are provided for generating recommendations for users of a
service. A data processor collects raw user data and provides that data to a learning
engine. The learning engine analyzes the data to generate weighted social aspect scores
and further to generate a social affinity score using the weighted social aspect scores. The
social affinity score is combined with information about people near the user to generate
a social context, and the availability of the user is evaluated to determine whether a
recommendation should be provided to the user.
Projects
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Mental Models
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I worked with internal UX team and the author of the book "Mental Models", to create a United mental model for generative research purposes. This project involved recruiting, interviewing and reviewing dozens of transcripts from travelers. We used the data created from this process to understand how customers experienced travel with United and to guide decisions for the redesign of United's digital touch-points.
Other creators
Honors & Awards
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All-Time Best Dressed at an Overnight Website Challenge (across all locations and all-time)
The Nerdery Foundation
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Best Design for Overnight Website Challenge Chicago 2017
The Nerdery Foundation
My team's work on the UpWorld Inc. site also placed in the top three for biggest impact.
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Moto Bravo Award
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Recognized for helping foster collaboration and improve team culture
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Teaching Excellence Award
Iowa State University
Earned for excellence in teaching in the classroom.
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Graduate and Professional Student Senate Research Award
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Earned for an innovative research agenda with a strong plan of discovery.
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Human-computer interaction student of the year
Iowa State University
Organizations
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Chicago Design / User Research MeetUp
Founder
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Recommendations received
18 people have recommended Mike
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