Audience Insights and Research Manager
Audience Insights and Research Manager
Field Museum
Chicago, IL
See who Field Museum has hired for this role
The Audience Insights & Research Manager will join the Field Museum during an exciting and transformative time as the Museum has introduced our new mission and continues to position itself locally and globally as a forward-thinking scientific leader that connects us all to the natural world and the human story.
Reporting to the Senior Director of Marketing & Communications, the Audience Insights & Research Manager will work closely with members of the Marketing and Exhibition team. This person will serve as the team lead of our Audience Insights & Research group to provide a systematic and integrated approach to gathering audience insights and data to better understand our core audiences and lapsed visitors across exhibits, programs, and services.
Applications require candidate to submit resume and cover letter.
Duties and Responsibilities
Reporting to the Senior Director of Marketing & Communications, the Audience Insights & Research Manager will work closely with members of the Marketing and Exhibition team. This person will serve as the team lead of our Audience Insights & Research group to provide a systematic and integrated approach to gathering audience insights and data to better understand our core audiences and lapsed visitors across exhibits, programs, and services.
Applications require candidate to submit resume and cover letter.
Duties and Responsibilities
- Direct market research initiatives for all public programs including visitor research, brand resonance, topic testing and UX testing.
- Assist with audit of data systems across the Museum. What do we gather? How often? What is the validity and reliability of those methods? Where are there gaps and redundancies?
- Conduct systematic and periodic exit surveys as needed to understand current visitor demographics and their experiences.
- Reevaluate our approach to understanding potential new and lapsed audiences preferences,, demographics, motivations, interests and their consumer decision journey.
- Lead presentations to share findings and next steps with multiple audiences including Senior Management, Board of Trustees, and across departments.
- Leverage insights to develop more effective and engaging experiences to attract key audiences and think critically about how we can best serve visitors' needs.
- Oversee budgeting of resources for Audience Insights & Research team including project time management and reconciling the annual budget every month.
- Supervise Audience Insights & Research Coordinator to oversee exhibition evaluation and longterm planning input.
- Maintain KPI dashboard and other data collection systems for timely and accurate data analysis and visualization of sale, ticketing, and attendance data.
- Supervise the hiring, training, and oversight of data collectors, interns, and volunteers to conduct research.
- Facilitate and coordinate integration of research across multiple teams including Marketing & Communications, Exhibitions, Visitor Services and the Sue Ling Gin Center for Education and Public Programs
- Develop grant applications with evaluation components.
- MA degree preferred with 5+ years of experience in audience research, market research or evaluation. Museum, tourism, or non-profit experience a plus.
- Superior writing, verbal, and presentation skills for communicating outcomes to various stakeholders including senior management and other staff across the institution.
- Superior organizational skills and ability to manage and execute multiple projects. Ability to shift between micro-details and big-picture strategic thinking. Excellent quantitative and qualitative skills including data management and data visualization
- Experience managing direct reports including full-time employees, interns, and part-time data collectors.
- Experience working with Microsoft Office Suite applications (Word, PowerPoint, Excel, etc.)
- Tableau/SQL experience not required but preferred.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Strategy/Planning and Information Technology -
Industries
Museums, Historical Sites, and Zoos
Referrals increase your chances of interviewing at Field Museum by 2x
See who you knowGet notified about new Research Manager jobs in Chicago, IL.
Sign in to create job alertSimilar jobs
People also viewed
-
Research Farm Manager
Research Farm Manager
-
Research & Development Manager - Food Manufacturing
Research & Development Manager - Food Manufacturing
-
Senior Director Research & Development
Senior Director Research & Development
-
Senior Manager, Research - Teamfight Tactics
Senior Manager, Research - Teamfight Tactics
-
Research Manager
Research Manager
-
Senior Market Research Manager
Senior Market Research Manager
-
Director of Research Development
Director of Research Development
-
Manager of Research Operations
Manager of Research Operations
-
Research & Development Manager (Scientist)
Research & Development Manager (Scientist)
-
Research Manager - Spanish
Research Manager - Spanish
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub