If you want consumers to believe the magic behind an extraordinary product, you need to look behind the scenes to see the product testing and consumer insights and that back up the masterpiece. Read our latest article to discover the 5-stage model and methods you’ll want to implement for your product journey. https://lnkd.in/dy_-_F4m #MRX #MarketResearch #insights #ProductInnovation #article #consumerinsights #producttesting #productinsights #sensoryscience
CURION
Market Research
Deerfield, Illinois 5,233 followers
We Connect Brands To People.
About us
Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products. At Curion, we value: Integrity: Be authentic. Act openly, honestly, and respectfully. Resiliency: We rise to every challenge. Positivity and creative thinking solve problems. Accountability: Actions matter. We do what we say and follow through. Curiosity: We love what we do. Continuously learning, we passionately push boundaries. Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.
- Website
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http://www.curioninsights.com
External link for CURION
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Deerfield, Illinois
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Product Testing, Sensory Science, Market Research, Quantitative Research, Qualitative Research, Central Location Testing, Focus Groups, In-home Product Testing, Consumer Research, Co-Creation, Segmentation, Attitude and Usage, QDA, Category Benchmarking, Acceptance Testing, Brand Tracking, Shopper Journey, Competitive Benchmarking, Product Optimization, Needs Gap Exploration, Product Claims, CX Experience, Brand Growth, Brand Development, Product Insights, Market Strategy, Product Innovation, Competitive Assessment, Brand Experience, and Shopper Insights
Locations
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Primary
111 Pfingsten Road
Deerfield, Illinois 60015, US
Employees at CURION
Updates
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Curious to learn the top trends we discovered during Quirks New York this week? Check out our article here: https://lnkd.in/g4wG6csT Quirk's Media #Tradeshow #Trends #TopTrends #Conference #Quirks #QuirksNewYork2024 #Networking #Business #StrategicAnalysis #Innovation #Insights
Our session with the innovative team at L'Oréal on their groundbreaking platform was truly inspiring at #QuirksNewYork. The L'Oréal team provided outstanding insights at how to unlock the power of historical data to drive strategic analysis, product comparisons, and transformative insights. Shoutout to Chelsea Wang and Keren Novack who both made this experience impactful with engaging discussions and collaborative energy that sparked the room. Also, a warm thank you to all who attended and contributed to such a successful session. We left Quirks New York feeling motivated and charged with fresh perspectives on utilizing data to shape the future of our industry. The passion and expertise shared is sure to move us toward developing new future innovations. #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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Our session with the innovative team at L'Oréal on their groundbreaking platform was truly inspiring at #QuirksNewYork. The L'Oréal team provided outstanding insights at how to unlock the power of historical data to drive strategic analysis, product comparisons, and transformative insights. Shoutout to Chelsea Wang and Keren Novack who both made this experience impactful with engaging discussions and collaborative energy that sparked the room. Also, a warm thank you to all who attended and contributed to such a successful session. We left Quirks New York feeling motivated and charged with fresh perspectives on utilizing data to shape the future of our industry. The passion and expertise shared is sure to move us toward developing new future innovations. #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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Our session with L'Oréal at #QuirksNewYork is coming up soon in Room 5. Get ready to unlock the power of historical data and see how our partnership is driving innovation! https://lnkd.in/gSbP5B_B #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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What an incredible experience at #IFTFirst in Chicago! Our panel discussion on "How Can Cross-Functional Teams Move From Competitive Work to Collaborative Problem-Solving to Achieve Successful Results?" was a true highlight of the conference. We're grateful and appreciative to the amazing panelists who joined us - Dawn Bohn, Jeffrey Greene Scott, Ph.D., Lauren Shimek, Lawrence C. Blume, PhD, and Michael N.. Their insights on fostering collaborative cultures were game-changing. A huge shoutout also to our moderators Valeria Acquarone and Shihyu Chuang for facilitating such an engaging and innovative session. The passion, expertise, and forward-thinking ideas shared by all made this a truly unforgettable event for driving cross-functional collaboration. Thanks to everyone who attended and helped make #IFTFirst a huge success. #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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Curion is thrilled to announce our strategic partnership with Woxi, a leader in innovation predictive analytics. This collaboration combines Curion's extensive product and market insights with Woxi's cutting-edge PredictionOS�� platform – exclusive to Woxi subscribers. Changing the game on how we predict product success! Learn more about this strategic partnership with our full press release: https://lnkd.in/gaxFWUge #ProductInnovation #Innovation #ProductTesting #ProductInsights #MarketInsights #StrategicPartnership #Curion #Woxi #PredictiveAnalytics
We are excited to announce that CURION is joining our Woxi Ready partner program! Curion's XP Xperience Performance platform includes market and product insights tools like Curion Score™, which will seamlessly integrate with Woxi's predictive analytics. With the combined insights and power of Curion and Woxi, brands will gain a better understanding of how their products will perform and succeed in the marketplace. Learn more about Curion
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Our panel on collaborative problem-solving for cross-functional teams kicks off in just one hour at #IFTFirst. Join us in Room S404 to gain valuable insights! https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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We're taking the stage tomorrow with our partners at L'Oréal for #QuirksNewYork. At 12 PM in Room 5, catch our session on leveraging historical data to drive game-changing insights. Don't miss it! Also, visit us at our booth 206 for a chance to win a $250 gift card! https://lnkd.in/gSbP5B_B #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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If you’re a food innovator, you don’t want to miss Institute of Food Technologists (IFT) First tomorrow! Our highly anticipated panel discussion at #IFTFirst is happening TOMORROW in Chicago. Join us at 10:45 AM in Room S404 as we explore how cross-functional teams can master collaborative problem-solving for successful results. Can't wait to see you there! Learn more: https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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Mac and cheese for all generations is no easy feat. That’s why we brought together both kids and adults to help with a solution. So, on National Mac and Cheese Day, we’re sharing how we helped solve the question behind what makes the perfect mac and cheese recipe. Check out the study and download our scientific poster to learn more. https://lnkd.in/grR3mXgd #NationalMacAndCheeseDay #ConsumerInsights #ProductTesting #MarketResearch #MRX #MacaroniAndCheese #KidTesting #Generations #QDA #QuantitativeDescriptiveAnalysis #DescriptiveAnalysis #SensoryScientificMethodology #SensoryScience #Insights #Innovation