Marketing Strategist

Job Description

Reporting to the Director of Marketing Strategy, the Marketing Strategist, is a strategic-thinker who can translate big-picture marketing vision to implementable operational and tactical plans. This individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance goals. The Strategist partners with designated business/academic units and brings together channel owners, creative producers and communicators to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies. The Strategist partners with designated business/academic units to understand goals and objectives and to translate those into targeted marketing strategies. Regularly provides counsel to the Director of Marketing Strategy.

Qualifications

• Bachelor’s degree required.
• Three (3) plus years of marketing strategy development experience.
• A track record of implementing major national omni-channel marketing campaigns which meet or exceeded stated measurable goals.
• Higher education experience a plus.
  
  

Job Specific Qualifications

• A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.
• Deep understanding/experience about brand expression & experience and knows how to bring a brand to life through strategic marketing campaigns.
• A team player. Works collaboratively with diverse groups inside & outside of the University. Experience working in a team-centric operation.
• Outstanding communication & organizational skills are necessary.
• This individual must work well with an exceptionally wide range of people including senior executives & administrative staff.
• Excellent management & organizational skills w/ good attention to detail & follow up, and a demonstrated ability in managing staff & teams.
• Must also have the ability to oversee/execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities.
• Is proactive and takes initiative.
• Functions effectively, both independently and as a member of a team, with a willingness to assist with routine & last minute projects.
• Calm under pressure, manages stressful situations in a solution-oriented way w/ a positive attitude.
• Comfortable working irregular hours.
  
  

Responsibilities

• Works closely with business/academic unit teams and other schools/college marketing teams to ensure effective prioritization and planning annually.
• Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.
• Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials.
• Helps team members trouble-shoot challenges.
• Works with team members on the management of annual integrated marketing campaigns inclusive of planning, launch, reporting and optimization phases.
• Partners with manager and schools/colleges/unit to map out annual strategic partnership opportunity plans and related goals.
• Provides counsel to Director of Marketing Strategy and collaborates on building best-in-class marketing operation.
• Stays up-to-date on industry trends.
• Other duties as assigned.
  
  

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About The Syracuse Area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.