Compound Content Studio reposted this
Honestly? I’m shocked by how many big companies fumble hard on social media. Especially in tech. One example of a large B2B company that bucks the trend and does a GREAT job in its social strategy is HubSpot. → They post social-native content on LinkedIn & X (not just posts plastered with links) → They lean into humor, memes, & trends tastefully (and get strong engagement bc of it) → They have a distinct brand voice in their social content Great example to look to as a B2B founder or marketer (shoutout Chi Thukral and team 🙂) PS: If you want to grow your B2B company on social… follow me here on LinkedIn. #b2bsaas #socialstrategy #b2bmarketing
HubSpot's the blueprint for doing social the right way.
It’s so boring when the only content is “COME TO OUR WEBSITE” yaaaawn!
I couldn’t agree more! The Hubspot team is killing it. 🙌✨🎉
Short form Tommy >
And yet they still have a small Following/Engagement. I was also surprised when I followed them. But that's also the beauty of LinkedIn. Everything is a little more Personal
What specific types of social-native content does Hub Spot excel in creating?
Award-Winning Social Media Director | Adweek Top 50 Marketer | Ex-Lyft, Stitch Fix, Dolby, Accenture
3moYessss! thank you for the shout out for the HubSpot team cc: Reece Callaway Erin McCool Emily Kearns Amy Marino Sunil Desai Chi Thukral