Compound Content Studio reposted this
My agency Compound Content Studio has been at or near capacity since we launched 15 months ago. LinkedIn content is to blame for that. What most people don't realize is... We were able to build so much momentum using content this early on in the business because I built our content motion BEFORE we 'needed' it. I didn't start posting 30 days before launch. I didn't start posting 365 days before launch. I didn't start posting 730 days before launch. I had been posting my thoughts on social, building trust, for 5 YEARS before cashing in some goodwill to drive leads for the agency. Even now, my hardest 'CTA' for my agency is in the PS line for my newsletter. If I was an early-stage founder starting from scratch in 2024, I would: - Pick 1 platform where my customers hang out (probably LinkedIn) - Focus on posting valuable, founder-led content for at least 90 days (no you don't need to wait 5 years, don't worry) - Prioritize becoming a go-to resource for your ICP over trying to cash in from Day 1 Build your content engine before you need it.
Adding a new quote to my notes: " Build your content engine before you need it." Tommy Clark The importance of just starting is understated. Consistency also plays a big role. You need to be consistent in providing value. Come on here as often as possible and provide value to your customers.
Ryan Solomon
3w
Founder led content for the W
Well said! Building a network, an audience, and a content engine makes starting anything new so much easier! Attention is everything in the current state of marketing and you need to be showcasing your ideas now for your future business (whether you start it or work at another company).
Brian Blum
3w
stache tommy
Matt Swain
3w
Earning trust takes time, hard work, consistency and a lot of patience — start creating today! Tommy Clark
Saim Noor
3w
It's game changer. But founders s*cks at it
David Ducak
3w
As I always say. There is nothing like "too much PR or marketing" nor "too early promotion"
Reinis K.
3w
Big! Love the format of the text & video together, haven't seen anyone do it besides you
Social Media, Community, & Partnerships at Displate | Curating Content for Twitter | Moderation Across FB/IG/Twitter/Reddit | US-based partnership connection and management
3wYour video content continues to get better dude. This was solid 🤝 Sent into my team!