Dave Rosner’s Post

What are you currently watching? During happy hour last week, we were talking about shows and movies we’ve seen lately. Would you believe me if I told you amongst the four of us in a group, none of us had watched the same thing… Fragmentation is at an all time high; especially when it comes to viewership. However, live sporting events is one of the few areas left on TV and streaming that (most people) come together to experience at the same time. Live sports is a huge opportunity to reach often fragmented segements in one place and the social buzz that solid creative work at one of these events can generate can be monumental. After all, what’s better than advertising? Free advertising 😉 and with live sports earned media can be worth up to millions of dollars 💵 #outlook2024 #digitalmarketing Digital Surgeons ——————— Image of John Halley, president of Paramount Advertising and Mary Ann Reilly Senior Vice President, Head of North America Marketing at Visa during a panel on how broadcast networks are delivering live special events with brands at the core.

As the sports and media industry continues to evolve, how should brands successfully navigate this complex landscape to create engaging, memorable experiences for their fans? 🤔 Sports media industry veteran, Carlo De Marchis, recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. Watch the video and read the highlights here 👇

After the success with Skincare & Beauty during Super Bowl 🏈, I'm PUMPED for this webinar with VDX.tv and ESPN! LMK if you're interested to attend. 🙌🏼 #webinar #espn #sportsmarketing #sportsadvertising #livesports #videomarketing #omnichannelmarketing #digitalamarketing #digitaladvertising

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising

Cannes Lions International Festival of Creativity is around the corner and I’m excited to see what the industry’s greats will be roaring about this year! Here are the hot topics that I’ll be adding my own voice to: 📢🦁 The U.S. General Election is coming with heightened brand safety concerns – I’m interested in talking about how digital advertising providers like us can mitigate them. 📢🦁 The cookieless advertising era – deprecation from Chrome has been delayed, but I think the best marketers are stepping up well before the deadline. Which brings me to… 📢🦁 Attention measurement – it’s not a quick fix for cookie deprecation, but it’s an essential part of the post-cookie deprecation arsenal. It’s also something now available for… 📢🦁 CTV advertising, along with other innovations – it’s an exciting time with the rise of FAST channels, sports coverage moving to streaming, and new technologies. This is just a snippet of what’ll be a whirlwind several days. If you’re going, let me know what you’re excited to see, hear, and discuss! 👇 #CannesLions2024 #Cannes2024 #digitalmarketing #ShowHeroesGroup

In the world of media and journalism, they often say NO PRESS IS BAD PRESS. Not sure I always and fully agree on that however this week we at Blocksport made our first appearance on ESPN, one of the US and world’s biggest media platforms, with one of the most outrageous own goals conceded by our football client in the Philippines, United City Football Club FC, in their 3:1 away game victory, making it to No2 of the 10 worst game moments of last round of football matches. Luckily it was a consolation goal for the opponents and not a game decider in 90+1 minute of the match. Still good to see Blocksport logo at the stadium, behind the goal, next to the big brands such as KELME. We don’t always choose and pay for our logo positioning but I see such things as a good sign the company is starting to get global exposure off the great work we do and the solution we are offering in the digital space with clubs, leagues and federations on 4 continents now, Europe, Africa, Asia and South America. More to come so stay tuned and enjoy your weekend. P.S. ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks (ESPN, launched in 1979; ESPN2; ESPN Classic; ESPNEWS; ESPN Deportes; ESPNU), ESPN HD and ESPN2 HD (high-definition simulcast services of ESPN and ESPN2, respectively), ESPN Regional Television, ESPN International (31 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants licensed by ESPN), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. #media #exposure #goingglobal #blocksport #espn #abs #ucfc #goal #visibility #sportstech #goingdigital

Fubo’s sports focus sets it apart from other vMVPDs. Here are 4 ways the approach hurts-helps the service with sub acquisition, ad ARPU, tech development, and strike resilience. https://lnkd.in/ggNNA8hr

🌟 Building the ultimate online ad dream team! Just like the best sports teams, diversity in backgrounds and skill sets is key. Each ad tactic is a star player, bringing something unique to the field. Check out the 4 main players you need to be most successful in digital marketing. Let’s win together! 💪🚀 #OnlineAdvertising #DigitalMarketing #DreamTeam #AdvertisingStrategies #MarketingTips #TeamworkMakesTheDreamWork #SuccessMindset #MarketingGoals #SocialMediaStrategy #localiq

Curious about what went down at the Cannes Lions International Festival of Creativity? We’ve got all the lowdown scheduled in our upcoming Half Year Review. Come and experience an in-depth panel discussion of the biggest takeaways from the festival. Our panel of A-list jurors and award winning creatives certainly took notes. 🌟Register: https://lnkd.in/eCtBae85 📅– 25th July 2023 ⏰– 7 Am - 1 PM 📍– Fairview Hotel 💲: Ksh 4,000 *Other Key Topics* 1️⃣Winning campaigns, 2️⃣Media consumption shifts 3️⃣ Programmatic Advertising stats, 4️⃣The five habits of impactful advertising.