Dave Rosner’s Post

Look, I don’t want to alarm anyone, but the advertising industry has a $690 billion problem. No biggie. 😬 Google’s Privacy Sandbox is meant to be a replacement for the systems and processes that process hundreds of billions of dollars worth of digital advertising – But according to the IAB Tech Lab and the UK’s Competition and Markets Authority, it just won’t work, to put it bluntly. The IAB Tech Lab’s Privacy Sandbox Task Force is publicly stating that most of the Sandbox’s 44 basic use cases are fundamentally broken. The CMA, meanwhile, is arguing that Google is allowing itself an unfair advantage over competitors and insufficiently protecting against fraud. It’s looking grim. It’s so bad it has me wondering if Google even intends on ever releasing the Sandbox, or if it’s doing its real work on blackbox solutions behind the scenes. Time will tell, but in the meantime, what should advertisers and publishers do? My answer’s simple: look beyond Google. Don’t abandon them entirely, of course. But there are great, privacy-protecting solutions for cookieless advertising that exist and work today. Contextual advertising supercharged by AI (see ShowHeroes!) Understanding brand uplift with attention measurement. Leveraging first-party data. When you look to the cookieless future, look with a wide lens. Do you agree or disagree? Have you got more faith in Google’s Privacy Sandbox than me, or are you even more skeptical? Let’s talk 👇 #privacysandbox #privacy #digitaladvertising #BetterMedia

When we began testing the Privacy Sandbox APIs, we committed to sharing the results with our customers and partners, Google Chrome, and the UK Competition and Markets Authority. Our tests have proven that millions of Sandbox impressions can be delivered. However, there are still many open questions and issues to be addressed. Our product team recaps some of the key findings and challenges we’ve observed through our initial testing period here: https://lnkd.in/eG-pmP_B  #PrivacySandbox #AdTech #DigitalAdvertising 

At this stage, there are more questions than answers where Privacy Sandbox is concerned. On behalf of independent publishers, we continue to meet with the Chrome team to test and share feedback about what's working and what needs improvement. #programmatic #privacy

Google's cookie phase-out: a slow start with broad implications - CyberNews.com: Google's cookie phase-out: a slow start with broad implications  CyberNews.com #datagovernance #CDO #finperform

Google Ads and Meta Ads require detailed personal and business documentation from advertisers, including a driver's license and IRS-issued documents. Who would have thought we'd find such a personal cost of entry? Despite its purported purpose of curbing misrepresentation and fraud, the stringent approach is too much. It's essential to consider the implications of such measures. The FTC and CCP have taken significant steps to regulate data misuse by tech giants, imposing hefty fines for violations. However, we have moved from companies secretly exploiting our data to them now openly requesting it. This situation begs the question: Are we any better off? How does this square up? Is this new transparency a step forward or backward? As we strive to tackle counterfeit advertising, shouldn't there be a more balanced scrutiny method that doesn't knock on our proverbial doorframes? I'd love for us all to protect our business interests and preserve our sacred realm of personal space – both offline and online. What do you think of these so-called developments? Are the safety requirements justified or excessive? Let's start the discussion. Privacy matters! Let's safeguard it together. ##PrivacyMatters #MetaAdsPrivacy #GoogleAdsPrivacy #AdvertisersPrivacy #GoogleAds #METAAds #Twibi

I have never felt more optimistic about the future of digital privacy — Privacy Sandbox’s relevance and measurement APIs are now generally available to everyone in Chrome. Learn more about our collaborative effort to build a more private internet for everyone. https://lnkd.in/gWHmK3E9 #PrivacySandbox #DigitalPrivacy #Collaboration #Google

Google: I run the Internet (they do, ~60% of the Internet flows via Chrome) Regulators: Hold-on, this is a monopoly, give me ~$XXXB fine. Google: LOL, here take it. Regulators: But user privacy is fundamental right. Google: Yes, but cookies will be eliminated. Regulators: Nice! come up with alternative, we cant do shit, you run the Internet. Google: here is the solution. Regulators: But this even more monopolistic. Google: O Shit! Regulators: O Shit!

An important read. Protecting the free internet and protecting consumer identity are inextricably linked and it's critical we understand that what we do is more important than ever before. Consumers, content publishers and brands are relying on our industry - and our governments - to get this right. BIG TECH ≠ AD TECH!

Looks like those third-party cookies aren’t going anywhere just yet. Cue the flood of theories and hot takes about what Google is really up to. From regulatory dance-offs to market power plays, the saga continues. But amidst the noise, one thing’s clear: the future of online privacy hangs in the balance. Read on for more: https://bit.ly/3JPDsOE #ThirdPartyCookies #Google #PrivacyDebate

Great read! We're all about privacy and being upfront, so we're totally with our partners at Audigent on this. An open internet and privacy-first solutions that doesn't need user profiling is definitely the way to go. We want publishers and brands to have privacy-friendly options that still let them do their thing without getting too personal with people's data. It's about keeping the internet free and open, while respecting users. Audigent gets it, and we're on the same team working towards an internet that works for everyone. Filippo Gramigna, Daniel Pirchio, Ciarán O'Kane, ExchangeWire, Drew Stein #Onetag #AdTech #Data #Privacy #OpenInternet #SmartCuration