Dave Rosner’s Post

Did you tune in to today's Google Marketing Live keynote? I can't wait to see some of the integrations mentioned like the up-leveled AI support modeling products in front of alternative backdrops. Today, the platform's automatically generated assets haven't been home-runs for me, but I look forward to workflow efficiencies in the future when it comes to asset creation and optimization. #GML2024 #digitalmarketing

On the topic of my new success in taking the AI-Powered Performance Ads exam Google Ads #google #AI #ADS #Power #Performance #Future

That’s a wrap for #GML2024. Deep dive into the newest AI-powered Ads innovations and learn how AI is going to supercharge advertising. From new ad experiences on Search, Shopping and YouTube to new creative tools and new ways to activate your first-party data, read all about it here → https://goo.gle/3UH2qoE

Yawn here we go again, we've got another webinar talking about fluffy adtech trends... If you know anything about us, that's not how we do things here at Aditude. We focus in on what should you actually care about as a publisher. If you listen to the talking heads (believe me there's a lot) you'll be running in a million different directions and end up right back where you started by the time Q4 rolls around. Our CEO Jared will cut through the fluff of the AdTech industry and give you direct advice that you can get to work on the next day with your team. Topics include: - SPO - Should you bring DSPs into your wrapper? Is it worth the effort? - Video - IAB Tech Lab guidelines - staying compliant with SSPs - AI in AdTech - How can you use AI to improve your ad engineering - Plus a whole lot more! Catch the show live on Feb 8th at 1p ET/10a PT Register below: https://lnkd.in/gqBvNhy2

Welcome to the first edition of Bannerflow Insider for 2024! 🎉 After a year of rapid adoption of generative AI across various platforms in 2023, what can we expect in 2024? 🔍🚀 Join us as we explore some of the most thrilling developments in digital advertising platforms this year. Click the link below to dive into further details. 👇 👇 👇 https://hubs.ly/Q02k6Fzk0 #Bannerflow #digitalmarketing #display #Google #paidmedia

As we wrap up 2023 (a testing year for all) it's exciting to look ahead to 2024 and explore the opportunities for the relationship between Data Science and AdTech to continue to blossom! In the article below, Ian Liddicoat from Adludio talks about what we can expect with the increasing integration of Artificial Intelligence and Machine Learning in digital advertising as we enter 2024. I've had some really interesting conversations with our clients at Harmonic Finance™ | Certified B Corp within the digital media and creative space about how important it now is to have a clear data science strategy to keep up with the market. If you're an advertising agency and don't currently have a Data Science team in place, let's have a chat! #adtech #martech #datascience

Boom! No need to fear the ever-changing algorithmic whims of Google search. When it comes to Sponsored Ads and Product Listing effectiveness, Lily AI has you covered. Learn more about our latest solutions helping retailers and brands win and grow with your investments in Google. For eg. one of our clients realized a 15-20% sales increase…we want to help Google to help you! Exciting times 🚀 🚀   #lilyai #genai #aiinretail #shoptalk

2024 will be a year of extremes for the advertising sector. Buckle in! On one hand, there’s plenty of challenges to navigate, such as the disruption of generative AI, and the changing media landscape. There’s also the huge opportunity that comes with Google finally retiring third-party cookies from its Chrome browser. So many advertisers are about to unlock the potential of verified first-party data, and reach audiences more effectively than ever before. There’s some great analysis on what the next 12 months holds at the link in the comments. #2024 #adtech #data

#GenAI is rapid transforming the media, advertising, and entertainment industry. Hear from Snowflake industry experts on their predictions on its many impacts in the industry in 2024. https://okt.to/rdQKwI

-According to Gartner, #search engine volume is predicted to drop 25% by 2026, due to AI chatbots and other virtual agents. -Gartner also reports that 82% of all current desktop traffic to retailers is from organic and paid search. These stats alone indicate that retailers must make their paid and organic search activities work even harder as they face the double-threat of their most lucrative acquisition channels shrinking and being forced to tailor their presence to AI chatbot intermediaries their shoppers will increasingly use over time. Lily AI improves effectiveness for both organic and paid advertising strategies, achieving significant improvements in product discoverability, and ultimately lifting conversion rates across both. If you will be attending Shoptalk next week, stop by (#booth 1900)and let's chat further.