Greg Johnson’s Post

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Marketing Ops Manager | Helping Customer Orgs leverage AI to drive better outcomes.

A Global Support Leader at one of our customers shared valuable insight: "You don't want to push off your customers with knowledge base articles." Each customer interaction is an opportunity to foster trust and loyalty, often overlooked in the pursuit of case deflection and self-service. While these approaches may cut costs temporarily, what is the long-term impact of reducing customer touchpoints? Without engaging customers, we risk missing vital feedback on product satisfaction and potential churn. Remember, product usage doesn't always reflect customer satisfaction. #CustomerExperience #TrustBuilding #CustomerEngagement

Ryan Radcliff

Director of Product Marketing at SupportLogic | Ex-Broadcom | Guitar Slinger

1w

Absolutely - customer effort has to be considered.

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