Hunter Deskin’s Post

'Being an outbound SDR is the most difficult and most important role in any tech/SaaS organisation' - Various sources. I LOVE debating this statement (despite being naturally biased) 😁 Think about it. It's absolutely correct. Imagine the job spec being honest about what to expect when you decided to be an SDR. 😂 "Your role as an Outbound SDR is to open conversations with people who: A) Had no idea you'd be contacting them AND don't want you to again. B) Are instinctively on the defensive AND short in their responses (if any) C) Routinely ask where you got their details from AND ask to be removed D) Sometimes just HATE being cold called/emailed AND seem to hate you too" Yet, you do it. All day, every day and keep going until you win. THAT IS WHY OUTBOUND SDRs ARE SO IMPORTANT. SDRs are the lifeblood of any successful tech business. Right?

My 5 posts with 300k+ impressions to help you nail SDR role (I wrote these posts using proven sales tactics I learned during my time as an SDR and later as an SDR leader) No particular order: 1. There are 2 types of SDRs. Please choose to be type 2 🙏  https://lnkd.in/enGpc_x4 2. The best emails are not always winning emails 😮  https://lnkd.in/emMTsHA4 3. SDRs go through 3 phases: 𝐑𝐚𝐦𝐩-𝐮𝐩 / 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 / 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧 http://tinyurl.com/mtnjwny 4. SDRs can make AE salaries. Here's how: https://lnkd.in/e_pnvtC9 5. Morning routine to set you up for success https://lnkd.in/e4GbHgzd Curious to hear which one you like the most and why?

7/10 SDRs will be jobless in 3 years! 😨 An average SDR reaches out to 80-10 prospects per day. The automations that I create for my clients reach out to 250+ prospects per day for each of my clients. These systems operate 24/7, do not take breaks, and deliver hyper-personalized outreach that can easily go toe to toe with top 1% SDRs in the world. All this, and much more, for just 30% of what it would cost to hire an in-house SDR! 🤯 How much are you currently paying to acquire a lead? ---------------------- 🛸 I am Nooruddin 🧔🏾♂️ 🚀 I help B2B companies get 30+ meeting-ready leads every month! Like this post? Want to see more? 🔔 Ring it on my Profile ✅ Connect with me #b2bleadgeneration #emailmarketing #coldemail #SDRs

My expectations 𝙗𝙚𝙛𝙤𝙧𝙚 starting as an SDR: - "This will be a piece of cake" - "I’m gonna smash quota right away" - "It won’t be long until I’m the top SDR" My reality 𝙖𝙛𝙩𝙚𝙧 starting: - "This job’s harder than I thought" - "I guess ramps are there for a reason" - "My peers are unreal, I've got lots to learn" I see this same mistake made all the time. SDRs starting with unrealistic expectations. And when it doesn’t go as they imagined. They typically end up doing 1-3 things: - Doubt themselves - Look for shortcuts - Question the process Opening these doors can stunt progress. So here's what I tell SDRs starting out: 1. This job is hard and takes time to master 2. Trust in the process and your potential 3. Focus on skills and leading indicators 4. Don’t be afraid to fail/make mistakes 5. Be patient with lagging indicators It's great to have high self-expectations. But SDR success won't come overnight. It takes effort over time, and patience. Accept it and respect it. - - - P.S. Want more SDR tips? Follow me, I post regularly. DM me, I want to help.

Dear SDR Managers, SDR isn't an entry level position. Stop treating it like one. SDRs are literally the life blood of the organization. And it's hard. Really hard. It's sales, and marketing and product all wrapped up in one. We work too hard and add too much value to be treated like an entry level position. Some organizations realize this. Those are the ones paying SDRs 131,123 USD. That's what top SDR earners are making this year. If you wont pay your SDRs a fair wage, others will. Check out these companies actually paying SDRs a real living wage: https://lnkd.in/diBYZtMM

Ok, I'm getting on the SDR discussion train, but not in the same vein as a lot of the conversation going around over the last few days. 🌶 Hot take: SDRs shouldn't be an entry-level job. 🌶 If you take what many GTM leaders out there are saying about what SDRs should be doing, it's not a skill set for kids fresh out of school in their first professional job. Sorry, y'all. It's just not. The role of an SDR, when executed to match 2024 buying environments, takes professionalism, finesse, drive, sales technology navigate, market awareness, and many other skills that take years to develop and hone. And if you're selling enterprise deals to the C-suite, I promise not a one of them enjoys being cold-called by a 23-year-old who knows little to nothing about their business or the industry. SDRs are a niche form of sellers and should be a secondary track developed in a sales org alongside AEs. They shouldn't be 'beneath' AEs and they also should be compensated in a much more evolved structure than the BS call volume or meetings booked metrics. At a bare minimum, they should be comped on pipeline generation, but the comp side could be a whole separate post. "But Fiiioooonnna, how will our company get entry-level folks?" You know where everyone should start in a SaaS company? Customer support. Learn the product, learn the customers, learn the culture, work hard and fail fast with a safety net more experienced colleagues. Imagine how good an SDR would be if they'd spent 6-12 months supporting customers? Thoughts?

When I talk to BDR/SDRs this is something that worries them The average tenure of a BDR/SDR is 1-2 years Typically leaving the role due to - Burn out - Layoffs/underperformance - Promotion The typical ramp period of a BDR/SDR is 3 months If SDR/BDRs were compensated more how would this change the new business development structure? P.S. I recently discussed this on a webinar with Kyle Coleman... DM me for access to the recording 😀

Highly motivated BDRs & SDRs should consider working for themselves. More freedom, flexibility, earning potential, and multiple streams of income. (and tech has a notorious tendency to lay off SDR & BDR teams) If you’re a highly motivated sales development rep, you’ll probably be great at being a fractional SDR. -- I've created a short course 5-day primer on how to get started: https://lnkd.in/gBVD5ryZ

Our SDR team is comprised of nothing but stone-cold killers. Give them a good list, and they will move mountains. Here's how they netted a 😍 73% Pitch > Booked Rate on a Software Development campaign. 1) Build an ads campaign that drives leads to the SDR team 2) Start to smile and dial that list (we are talking 4-6 dials per contact over two weeks) 3) They used our proprietary Cold Call Framework, to get prospects to listen and agree to a call with the sales team. (maybe I'll break this down a bit more in another post) Here's the breakdown: 📆 Month 1: 32 Pitches 26 Appointments Set 81% Booking Rate 📆 Month 2: 40 Pitches 26 Appointments Set 67% Booking Rate 📆 Month 3: 36 Pitches 27 Appointments Set 75% Booking Rate ^I mean...come on.... This is why we love to add SDR to every single campaign. Full case study in the first comment. Fun Fact: We offer SDR as a service. If you need a US-based team of badasses to work your prospect lists and move leads > calendar, let us know. #sdr #pickupthephone #sales #appointmentsetting

Is the SDR role dead? Here’s my take. 👇 It’s not dead. But the bar has risen. People are getting hundreds of cold emails and LinkedIn DMs every week. SDRs can help your brand stand out by: 1. Sending personalized, relevant outreach and 2. Calling (i.e., showing your prospects you're an actual human) Another common objection I hear is that an SDR isn’t equipped to talk to executives. Well, the truth is, they don’t have to sell them right on a call. The SDR's job is to probe for pain and schedule a conversation to discuss the prospect's business needs. Well-trained SDRs can navigate these conversations. They don't have to have 10 years of industry experience to do this. The key is that they need to be well-trained. If you throw someone into the fire without a strategy, then yeah, they won’t be very effective. Sadly, this is what many companies do, and it's why they don't see success with SDR programs. Do you think the SDR role is dead? Let me know in the comments. 👇 #b2bmarketing #sdr #demandgeneration