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Helping B2B SaaS & Service have 50-500+ quality convos/day | Helping SDRs make $250/hr working for themselves

Are you spilling your candy in the lobby? (a la Sandler) My Director of Sales Ryan Cron did a training on this for the team this morning. It's a crucial learning for SDRs & AEs. We call it a 'Reversal'. What this means is that when a prospect asks a question... Instead of answering it immediately (and spilling your candy in the lobby). 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝗮𝘀𝗸 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻. Which is impossible without asking another question. However, this is often difficult to do without annoying or aggravating the prospect. Prospect: "So are you guys cloud-based or on-prem?" Rep: "Well our system is set up to support a wide variety of clients, more clients go towards the cloud nowadays 𝗯𝘂𝘁 𝗰𝗮𝗻 𝗜 𝗮𝘀𝗸 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝘀𝗸 𝘁𝗵𝗶𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗱𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲?" (Do you see how the rep took the frame back and reversed it back into a question for the prospect? We are attempting to understand the question behind the question.) Prospect: "Well, we have to have an on-prem system because of the type of industry we are in." Rep: "Got it. What else would you be looking for in an ideal 'insert type of product or service you sell?" -- See how instead of just product vomiting and advocating for our cloud-based system - I took the frame back by asking another question? Oftentimes times people will just start spilling everything they can do and everyone that they can help. What ends up happening is that your pitch isn't contextualized. And it's irrelevant to the prospect. So it might feel weird... So remember, inquire, inquire, and then advocate. When you're asked a question... ask a couple of clarifying and probing questions to understand WHY they are asking that question in the first place.

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Chad Baker

Fleet Safety Professional 🚚 | Phone Assassin 📲 | Sales Science 🧬 | Tonality Teacher 👨🏫 | Process Wizard 🧙♂️

3w

too good brother, too good..

Ryan Cron

Driven Sales Professional | Lead Gen, Account Management, and leadership.

3w

The initial question is rarely the real question. You do your customer a disservice by not clarifying first.

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