James Ross’ Post

+ 2M views in a BRAND NEW IG channel, ¿How? 📸 📈 🎥 This year I lead for PokerStars the production of two key social productions; one at Malta Summer Festival 2023 and EPT Barcelona 2023, both poker tournaments. 🎯 The objective was to bring both verticals together to optimize the entertainment activities poker events have to offer producing entertainment content from it for the casino vertical. 📈 The results from both productions up to date are +2M views in a brand new Instagram Channel, officially launched this September. 💭 This is why I insist on always producing user-centered content for social. 👁 Why do you watch content from your favorite companies? Is it because it makes you laugh 😂, reflect 🤔, have fun 🤩, learn something 😯? 👫 I bet their product is always present but stays in the background so they can build an honest, long-term fruitful relationship with you by prioritzing user benefit over product exposure in their content. 💪🏻 And that's what we did with these two productions this summer. #content #socialmediacontent #socialmediamanager #contentmanager

We’re just a week away from the CasinoBeats Summit, and it's shaping up to be an event you won’t want to miss! A huge thanks to all our speakers who have confirmed and are ready to share their insights and knowledge. We’re thrilled to have the legendary John Romero as our keynote speaker. We've got sessions covering everything from game design, player trends, tech, leadership, payments, affiliation, and marketing – and that’s just scratching the surface. There’s something for everyone! Our sessions on company culture and Women in Gaming are set to be insightful. Plus, we have exclusive meet-and-greets with the UKGC and Curacao regulators. If game design is your thing, don’t miss our hackathon. It's like a marathon, but for people who prefer code over cardio. And let's not forget our global market roundtables covering emerging and regulated markets! We also have fantastic streamers Gamducks, Chipmonkz, S1D, LifeWithKrista, and HighStakesBabyy showcasing the latest game releases from Smartsoft, Nsoft, Playnetic, Relax Gaming, 4 Oaks Gaming, Lambda Gaming, BitBlox, Mascot Gaming, and Platipus Gaming. So, if you want to attend an event that’s all about casinos, mark your calendars and join us at CasinoBeats Summit. It’s going to be an event to remember – with no need for a jackpot to feel like a winner. See you there! #CasinoBeatsSummit #GamingIndustry #GameDesign #Leadership #Tech #Payments #Affiliation #Marketing #WomenInGaming #CompanyCulture #Regulation #GlobalMarket #Hackathon #Streamers #LatestGames

Tomorrow I present at the Game 2023 in Athens by Eventus International. Topics are casestudies for incredible scalling of Affiliates in Cooperation with @maxrev.ai -one of the leading iGaming networks specialised in creators. We line out the steps that were needed to scale an affiliate from 2k to 70k pm with some simple steps. Beside that best practice for programs and AM is part of the speech. #onlinemarketing #scalling #affiliatemanagement

🎮 German Esports Associations: An Overview 🇩🇪 An association in Germany is a union of individuals with a common purpose, not primarily aimed at profit. To establish one, at least seven members are needed, and they must draft a statute detailing the association's name, purpose, and headquarters. There are two main legal forms: 1️⃣ Registered Association (e.V.) - Offers legal capacity and must be registered. 2️⃣ Non-registered Association - Lacks legal capacity and isn't registered. 📜 Registering an association grants it legal capacity, making it eligible for public funding and tax benefits (though not always for esports). The legal foundation for associations in Germany is mainly found in the BGB, which provides guidelines on their formation, management, and dissolution. For anyone looking to set up an esports association in Germany, it's crucial to understand the legal framework provided by the BGB to ensure compliance and effective representation of members' interests. 🔗 Read the full article: https://lnkd.in/etsHjTy2

Which iGaming event is on your must-visit list this year? Share in the comments or find out which iGaming events are going to be the most exciting according to UBIDEX's list. https://lnkd.in/dxwVr_c9 #igamingevent #igamingconference #igamingsummit

#IGG2024 is continuing apace and later today I'll be on a panel with Dr. Fabian Masurat and Filip Janczak - here's a preview of some of what we MAY discuss - https://lnkd.in/ermJNmTK Eventus International iGaming Germany #igamingindustry

Introducing Nova BetInteract - The Future of iGaming Community Engagement 🤝🏆! In a world where shared experiences bring us closer, we believe that iGaming should be no exception. Just like we gather to watch live football games together, there's immense potential for shared experiences within iGaming. 📣 Say hello to our game-changing innovation: Nova BetInteract 💬! 🔥 Features That will Ignite your iGaming Community: 🌟 Enhanced Player Engagement: Our Nova BetInteract module empowers players to interact, share, and learn from one another. Say goodbye to the isolation of solo betting, and embrace the vibrant iGaming community! 🤝 Strengthened Player Relationships: Players who bet together, stay together. Our module provides a social component that binds players, encouraging them to return and continue the fun. 🏆 Competitive Advantage: Stand out in the iGaming crowd by offering more than just bets. Provide a platform where players feel like they belong, and watch them return for more. 🛠 And so much more! Ready to explore the future of iGaming at #sigmaeurope2023 Malta 🎲? Click the link to schedule a meeting with our C-level executives and unlock the potential of our Nova BetInteract module 🤝: https://lnkd.in/dprcrX2s

So iGaming IDOL was a hit this year. Sold over 2100 raffle tickets also so made a good chunk of change for the MSPCA. In the spirit of rating everything let's do this football review style. Venue - 10. I love events at the intercontinental. Easy to get to. Parking available. Good location. Setup - 9. Give the place a bar with beers and stuff! Maybe a fun photo booth or 360 thing. Flooring - 11. No wires. No potholes. An actual floor. How flooring should be. Toilets - Working. Food - 3. Sorry. But.... meh. But who goes for the food? No award or event food is ever good. In history. Attendance - 10! Was packed. Awards - 8. A couple of questionable ones. (not being jealous at all). But maybe mention the nominess to give them a chance of applause if only 20% of them will win. Hosting - 9. Pierre as always is true gent. Felt bad for the guy on crutches. Connor decided to attempt a roast. Which I had no idea was coming but clearly he's in love with me after about 100 name drops. You have the world of igaming but start by picking on one of the only minorities in the room (Welsh people with an orange tux) seems just mean. At least he'll be better for next year and maybe make more than 13 people laugh concurrently. At least he's amazing at his day job. Googling draftkings and then telling us about it. Its 100% vital. Congrats to everyone who won, judges, event staff, Gabija Jasineviciute rocked it, and really everyone except David Mann who has gone into hiding :D

🚀 Only a few hours left before our SBC Summit Tbilisi 2024 panel! 🚀 Excited to join fellow experts as we dive into "Cross-Market Strategies for iGaming Operators" and explore innovative approaches for operators in multiple regions. Don't miss out on this insightful discussion! #sbcevents #SBCSummitTbilisi #iGaming

#WEBINAR #ANNOUNCEMENT #TOPIC: Challenges faced by operators in Africa. #WHEN: #3rd May! #Check out more about this iGaming AFRIKA webinar here: 👇