Sase Aimiuwu’s Post

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.

Cannes Lions hosted 16000+ advertisers from around the world, to celebrate advertising. The secret sauce of Cannes Lions is that the energy here is contagious, and the inspiration is boundless. PS: After last week full of black tie events, this week has been such a refreshing change to dress for the beach, while we deep dive into a sea full of learnings! 🤌 PS2: we are here till Friday eod, Meetesh Kothari Jigar Zatakia and me would love to catch up if you are around. 🫶 #Cannes #CannesLions #Advertising

As I head to the airport for this year’s Cannes Lions, I am equal parts bullish, excited, and a little nervous. Not only will this be my first time at the world’s largest advertising festival, it’s also the first official Cannes presence for Kroger Precision Marketing. We're going to Cannes because we can't just watch from the sidelines. Retail sales are the ultimate proof of advertising's power, so we have a responsibility to be at the industry's biggest global event. Measuring true sales impact is a more complex conversation than just talking about impressions and clicks—but the end result is worth the effort. Starting Monday, we will be hosting panel discussions each morning and appearing on stages throughout the festival. In partnership with WPP/GroupM, we've got an all-star lineup of sessions on audience-first planning for Monday morning: 🌟 Cheap Impressions Aren’t Cheap—featuring Scope3’s Brian O'Kelley, IAB’s Jeffrey Bustos, and choreograph’s Rich Astley 🌟 You Are What You Buy—featuring LiveRamp’s Kevin Dunn and Mindshare’s Nancy Hall 🌟 Creating the Happiest Place in CTV—featuring Disney Advertising’s Dana McGraw, Colgate-Palmolive’s Diana Haussling, and Wavemaker’s Alison Karp Stay tuned—I’ll be sharing insights and highlights from Cannes throughout the week. #Advertisingandmarketing #Media #CannesLions #KrogerPrecisionMarketing

“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

Brands can’t tap into culture without tapping into communities And this report from Brands&Culture is a great example of the brands that are winning big with that mentality #culture #communities

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to a judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes

Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends