WB Creative Consulting, LLC’s Post

Always great to receive this kind of feedback from a valued client!

We're thrilled to announce a monumental partnership at WB Creative Consulting, LLC! 🌟 We've officially teamed up with XPEL, a global leader in automotive, home, marine, and commercial surface protection. This collaboration marks a significant milestone as we extend our expertise in brand positioning, content production, and tone of voice guidance to an industry titan renowned for innovation and quality. Our mission at WB Creative has always been to amplify brand stories, creating resonant and impactful messaging that drives engagement and growth. With XPEL's trailblazing spirit and commitment to excellence, we're poised to elevate their brand communication to new heights, ensuring their message not only reaches but also profoundly connects with their global audience. Stay tuned as we steer this partnership towards uncharted territories of success and creativity. Together, WB Creative Consulting and XPEL are set to redefine excellence in brand storytelling. #WBCreativeConsulting #Partnership #BrandPositioning #ContentProduction #XPEL #Innovation #Growth

Based on WB Creative Consulting, LLC’s ongoing working partnerships with CMOs and Marketing Directors in tech and healthcare industries, here are the top challenges they are facing right now. 1. They are receiving conflicting mandates from the CEO. They’re being told that they need to get projects done faster, while at the same time achieving the highest quality output possible. 2. They’re being asked to fix AI-generated content. The ubiquity of content generators like chat GPT with stakeholders across the organization has created an avalanche of content that has not been properly briefed, project managed, and vetted by marketing experts. 3. Their list of deliverables is increasing while their headcount is flat or decreasing. Related to challenge number one, they’re being asked to do more with less and it’s unclear if this is just part of the typical business cycle or if this is the new status quo for marketing departments everywhere. 4. They’re expected to have measurable outcomes on all marketing efforts but not being granted access to the data they need to do so. Especially in healthcare, restrictions around HIPAA compliance and cyber security liabilities are making it more challenging than ever to get access to basic metrics and KPI‘s that would help optimize current and future marketing efforts. 5. They’re struggling to maintain a unified culture amongst their teams as return to office mandates/soft layoffs, especially in tech, send mixed messages to frontline workers. 6. Record low unemployment and quit rates are making recruiting, onboarding, and retaining top talent a complicated and time-consuming endeavor. And with “right-sized” internal and external recruiting teams, things are only getting worse. 7. Designing a one year plan, much less a five year plan, is almost laughable. The volatility of global and local markets, the housing and inflation crises, and the recent uptick in acquisitions after a stagnant 2023 is hamstringing marketing leadership vision and creating a sense of paralysis that is resulting in reactive - not proactive - campaigns. 8. Legislation may completely disrupt established strategies. The ongoing antitrust case against Google, looming government intervention in the sale of TikTok, and increased scrutiny over the adverse effects of social media on youth audiences may change the landscape of marketing, as we know it, forever. See challenge number seven. 9. Brand identity has never been as undervalued as it is now. Related to challenge number two, generative AI is coalescing brand identity and tone of voice into one amorphous blob of generic, clichéd taglines, headlines, and calls to action. It is safe to assume that every marketing org is using generative AI in their campaigns, even if they say they’re not. This may perpetuate the “enshitification” of marketing content, further damaging the reputation of marketing orgs. Note: this post was written without the aid of generative AI.

🔬💻 CMOs and Marketing Directors in the Tech and Healthcare sectors know that standing out from the avalanche of generative content is going to be one of the biggest challenges in 2024.   WB Creative Consulting, LLC's latest blog post delves into the key strategies that are influencing content-driven purchasing decisions in tech and healthcare.   Read now! 👉 https://lnkd.in/g7G7U3gv #HealthTech #CopywritingTrends #MarketingStrategy2024

What is the innovator’s enigma? ✨ Find out at WB Creative Consulting, LLC's free webinar, happening on December 6th, 2023, from 2 - 230 pm EST. Our founder, Will Bailey, will reveal the answer, and how to gain competitive advantage with effective tech copywriting. Can’t wait to see you there! Register here 👉 https://lnkd.in/eQqrMFbP

WB Creative Consulting, LLC is thrilled to welcome the newest member of our team, Alyssa Allen. Alyssa is a technical copywriting wizard with extensive experience in the tech space and holds a degree in Industrial Engineering. Alyssa says it best herself: “I'm a firm believer that a good story can captivate and move anyone. I'm a copywriter and content strategist at the intersection of storytelling and tech, where I create magic with creativity, authenticity, and strategy.” Learn more about our team's expertise and services here: https://lnkd.in/eMVTNTNb

Pleased to share the great news about a new client partnership with Tamr! WB Creative Consulting, LLC will be providing Tamr with ongoing technical copywriting services to promote their growing suite of enterprise data management solutions to mid-market orgs who need better insights from their data.

WB Creative Consulting, LLC loves a creative challenge, but we love it even more when our tech copywriting results in the success of measurable business outcomes for our clients. Schedule your free consult here: https://lnkd.in/gmgvTxJn

Looking to bridge the gap between your tech engineers and marketing? Our latest blog post, "The Power of Copywriting in Tech or: How to Convince Your Engineers that Marketing Isn't Useless," could be just what you need. WB Creative Consulting, LLC delves into the importance of effective copywriting in tech, and how it can be the secret to your go-to-marketing strategy's success. Let's turn your engineers into storytellers and make your innovate products and services market leaders. Read it here: https://lnkd.in/eAApcZTp