Lab Notes | March 2024
In this month's edition of Straight from the Lab, we dive into trends that are changing the face of Omnichannel content creation.
Outdoor Industry Participation Still Up Despite Retailer Struggles
The Outdoor Industry Association, partnered with Circana, reports that even though participation is up (and even increasing) sales at specialty retail and big stores are slipping. In this recent webinar, leaders at Cotopaxi and Eagle Creek reported on their growth strategies and how they're meeting changing consumer demand.
CAD is BAD
CAD drawings are (sadly) somewhat standard for early season B2B & wholesale sell-in. But retail buyers are continuing to demand more engaging content, and high-quality product imagery improves conversion rates by 94%. So yes, CAD is BAD and the ShowLabs team breaks down why.
The Homepage is Dead: How the New Customer Journey is Shaping Trends in E-commerce Imagery
In this article, The Line Studios breaks down how changes in shopping & browsing behaviors should influence homepage content and design. Read more to learn how you can optimize your homepage content for all types of ecommerce shoppers.
Podcast: Inside Commerce - Integrations and Omnichannel Data Trends
In this episode of the newly rebranded podcast, the Inside Commerce team chats about how integrated ecommerce systems are key for growth. Data centralization helps to improve customer experience, leading to increased sales revenue.
Thanks so much for the kind mention.