[VIDEO PLAYBACK] - Wow, what a year. We connected. We shared success. We raised the bar. Thank you. And in a year of
tremendous change, one thing captured our
attention above all else-- - AI, just the
boom of interest. - The talk of
the town is AI. - Artificial
intelligence is poised to shape the world
around us for decades. - Now, that's all
good and fine, but let's not lose sight
of the real bottom line-- trust. - We're bringing
the human touch to every interaction
with our customers. - When it comes to
customers and trust, there can be
nothing artificial about the experience. - It's all about CRM,
AI, data, and trust, and the power
that that brings. - You see, this isn't
just a technological revolution. No, this is a
trust revolution. - Salesforce is a huge
trusted advisor when it comes to embracing AI. - AI has amazing
potential, but you've got to
have really good data. - Data Cloud allows us to
integrate that innovation and deliver it at scale,
securely, and reliably. - Working with
Salesforce, we're creating these
magical connections and personalized
experiences in a way that nobody's
ever seen before. - The Einstein
1 Platform, it's the trusted and secure way
to put your data to work. Make no mistake. This is a once
in a lifetime opportunity to lift
human potential. - What the Einstein
1 Platform does is collaborate actually
with the advisor. - It'll take
their keywords and will automatically
give me service replies over here on the right. It's like a helping hand. - It's improving
the team as well. Everyone's
performance is raised. - Yeah, it's all
of us or bust. So no one gets
left in the dust. - It's a turbocharger
for our business. It's going to make
us more efficient. Because AI is
there helping us augment the
team, we can transform how
we do business and be more productive
than ever before. - Because it
always comes down to this timeless refrain-- business is the greatest
platform for change. - We're in one of
the greatest moments of our life with AI. - Yep, what a year. Trailblazers, trusted
AI, working together, we are going to
get it right. - We've been able to
drive a 40% increase in productivity. - Three times the output
that we have in the past. - We delivered the highest
revenue ever, double digit growth. - Core values, true north. - Wow, shares
in the green. - Incredible cash
flow numbers. - A lot of
margin expansion. - Salesforce is going
to have a dynamite 2024. - Thank you for everything
and all that's to come. [PLAYBACK ENDS] Please welcome co-founder
Salesforce and CTO of Slack, Parker Harris. [APPLAUSE] All right. Well, welcome, everyone. Welcome to the New
York World Tour. Welcome to the
AI Enterprise, where customer data
is the new gold. The world is
going incredibly fast in technology. We all know
that, and we're going to give a great
show today and show you how Salesforce is going
to bring all you forward into this new world. But as we always
do, what do we do first in every
one of our shows? You know what we do. We want to thank each
and every one of you. Thank you to all
of our MVPs-- [AUDIO FEEDBACK]
--and Trailblazers. Sorry about that. Yep, and the golden
hoodies over there. Thank you to
our nonprofits. Do we have any
nonprofits in the room? [CHEERING] Yeah, all right. Shout out to
the nonprofits. Thank you to all
of our employees, all of the SI partners,
the ISV partners. All of you together have
joined us over the past 25 years to create something
very, very special. And we couldn't have
done it without you, so thank you. We have an incredible
world tour today here in New York City. We're going to go through
a whole bunch of customer stories throughout
the day today. In this keynote, we're
going to really highlight an incredible story of a
company called Turtle Bay. There are a ton of
things to do here today, not just this keynote,
100 sessions, 20 demos, 70 sponsors. If you can't figure it
out, go to that QR code and use the mobile
app, the events app, to figure out, what
are you going to do? Because you
can't do it all. And what's most
important to you? It's a unique
experience for each and every one of you. So together, we're really
proud over the past 25 years of where
we have gone. Sorry about that. And we are at $38
billion projected revenue this year. We're very proud of that. But I think what we're
more proud about is that we can do well. We can be $38 billion. I like that. That's good. But we can also do good. That is the model
that we've always had as a company since I
met Marc Benioff actually in 1998. And together
with you, we have become one of the most
innovative companies. Together with you,
we have given back one of the top 100
companies that care. And together
with you, we have been a very ethical
company, world's most ethical companies. And really, why did
that all happen? How did that happen? Well, it happened
because of values. And I think the best
companies in the world lead by their values. And Salesforce has
always led by our values. Value of trust-- when
we started the company, it was credit cards. Would you trust a credit
card on the internet? Maybe. Would you trust
your customer list on the internet? People were like, no way. I will never put
my customer list on the internet. But it's also about data. And we're going
to talk a lot about data in this show. And your data is
not our product. That's also part of trust. But it's also the values
of customer success. We want to make you
successful before we do anything else. Before we talk about all
the innovation today, we want to make
you successful. It's about equality, and
it's about sustainability. It's about those core
set of values that guide us each and every day. And those values also
came out of something that we created when
we started the company. We created something we
called the 111 model. The 111 model, when
we were three people in an apartment
in San Francisco, was very, very small. But look what we
have done today. It's about 1%
of our equity. We've given over
$700 million out in 25 years in
all-time giving. It's about 1% of time. Three people in
an apartment, that's not much. 75,000 to 80,000-- I
don't even know how many employees we have. A lot of employees
around the world have given 8.7
million hours back. We give nine days a year. We tell our employees,
go give back. Wherever you are, do
good in the world. And we also
give our product away to nonprofits. So all those nonprofits
that raise their hands, 56,000 nonprofits are
using our product to do fundraising to take
care of others. It's incredible. And we also want
many other companies to do the same thing. So we have this
pledge1percent.org. Don't wait. As you're building
your companies, if you're entrepreneur's
in the room, don't wait. Do it as you're
building the company because it makes for
better companies. I also want to call out
we have the Salesforce AI for impact accelerator. We're putting money into
these nonprofits that are having an impact. We have an incredible
company here called Groundswell. Where it's Groundswell? Here we are. Here we are. Groundswell is doing
some really cool stuff with solar and AI. They're one of our
recipients, so congrats. And you want to know
more, just go corner them after the show. You'll learn a lot
more from them. So 25 years ago, we
started the company. Our vision was connect
with your customers in a whole new way. And together with you, we
have become the number one CRM by far. We like that scale of that
number, by far the number one. And it's been incredible. But we are in a totally
new moment right now, a totally new moment. And we know what
that moment is. It's a moment about AI. In 2014, Salesforce
started its journey in AI. It was great. We started our
research group. We had PhDs, and
mathematicians, and trying to figure
out the future. In 2016, we
launched Einstein. And at that time,
Einstein was all about predictive
machine learning. Help me understand,
which lead should I call to
close that deal? What's the best one
that I should call? Who should
handle this case? When should I
send this email? Use machine learning and
statistics to basically decide what's important. That was state of the
art at the time in 2016, and it's still incredible. We will see in our
demos Predictive is still very meaningful. But as you all know, we
have hit a tipping point. A year and a half
ago, generative AI really came into
fruition with OpenAI. And we were all shocked,
including Salesforce. Our researchers
had been involved. We've been building stuff. But something
happened there. And then we're going to
talk about what happened. Why did it hit
that tipping point? So it's about
generative AI and this world of
autonomous agents that we're moving into,
that world of autonomy where maybe the AI
is there beside you in the enterprise,
always helping you, always doing something. And maybe at
times, we're going to let it do stuff for us. It's going to
say, yeah, sure. Go and call these-- send these emails out. And if anyone
responds, let me know, and I'll
follow up with them. That would be an example
of, do something for me. And then we're moving
into this world of artificial
general intelligence. Really cool. And we really do
believe that AI is going to augment
every single enterprise. It's going to improve
your productivity. Of course, it is. It's going to
improve your margins. You're going to
make more money and spend less doing it. That's cool. We really like that. And it's, of course-- and maybe that should
be the highest priority, actually, is build better
customer relationships because that's what
we're all about, is helping you build
better customer relationships. And 84% of leaders
agree that AI will serve customers
in a better way. That's about
the enterprise. But let's go back
to how we got here. What happened a
year and a half ago, we saw this
generative AI happen. And it really is about
these three layers. You go to an Anthropic
or an OpenAI. And there's a UI for
it, and each of them have incredible models. We thought-- I
thought a year and a half ago,
well, I guess there's only one model
in the world that's going to be great,
and that was OpenAI. And everybody
needs to use it. It still is fantastic. But there's so many more. But how do those
models get created? They trained on a
whole bunch of data. The more data--
and that's why we have that tipping point. It's the massive
amounts of data that we use to train these
models, all of a sudden, created these billion
parameter models that did incredible things. So it's these three
layers of the stack. And in the consumer
space, what we saw is go get all
the data you can. The more data, the better. Go get every
website, every book that you could get access
to in the public domain. Go to the New York
times, which is not the public domain
and a little bit of an issue there. But as much data
as possible, let's just
voraciously consume it and train these models. That's what happened. And so we have all
these different models and all these different
user experiences. But in the enterprise, are
you going to go and grab all the data on the
internet for relevancy in the enterprise
for your customers? It's not relevant. What you need is
your enterprise data. Who are these customers? What is your business? What is going on? You need to get all
that enterprise data. But you don't
have an internet in your enterprise
where you can go and, oh, let me just
go surf the internet of my enterprise. And I'm going to
get all the data. No, you don't
have that because, in the enterprise,
it's all siloed. We all have this problem. The data is all
over the place. No matter how hard we try,
it seems like, oh my gosh, I've got data
in a Databricks and a Snowflake database. I've got my SAP or
Oracle ERP system. That's data. I'm using multiple
SaaS providers. That's data. I've got maybe some
legacy systems. I'm sure there's
someone here who has mainframes
in their company. I know a lot of banks--
are there any bankers here? You have mainframes,
guaranteed. If you're an
insurance company, you have mainframes. That is data, and it's
all over the place. 72% of companies'
applications are disconnected. So that's at
the data layer. That's a huge problem. How are you going
to move forward in this world
of generative AI if you can't
get to the data? And then if you get
to the model layer-- so let's go up a level. You get to the
model laye, there's also a ton of issues
you're experiencing. Of course, we talked
about the data silo and the systems. But the model layer also
security and privacy. These models can be toxic. They're not predictive. Or they're not
deterministic. So hallucinations
can happen. And they can be very
confident liars. You can actually ask them,
when it's hallucinating, are you sure? And it'd be like,
I am very sure. You're like, OK, great. But it's actually
hallucinating. And it's disconnected
from your CRM. That's a lack of trust. So at Salesforce, we want
to solve these problems for you. We want to solve the
problems to get to the AI Enterprise. We want to help you
understand how to build the Customer 360. That has been our
mission for 25 years. We want you to be able
to harmonize and unify all of your data
with Data Cloud. We want you to be able
to collaborate with AI. And what better way
to collaborate with AI than through a
conversational interface of Slack. We want you to be able
to deliver AI analytics with Tableau. And finally, we want
to be able to deploy that AI because you need
to get it to everyone. You don't want it
to be locked up. We want you to be able
to deploy it and deploy that Copilot everywhere
in a trusted way. So we're going to
walk you through all of these steps. The first step, we
want to show you how to build a Customer 360. And with that, I'd like to
bring up Patrick Stokes, EVP of product marketing. Patrick, take it away. All right. [APPLAUSE] All right. Thank you very
much, Parker. Thank you very
much, everybody. OK, so your Customer 360
is your single source of truth. It is your
operating system for driving growth,
for driving innovation, and ultimately for driving
deeper relationships with all of
your customers. The Customer 360 is
the most robust set of CRM capabilities
on the planet. No other platform goes
as deep across all of the different
customer touchpoints that you might have
with your customer as Salesforce. And what makes
all of this work is our Einstein
1 Platform. And the Einstein
1 Platform is the foundation for
everything at Salesforce. It's what everything
is built on. It's the platform that
connects everything. It's your trusted platform
for driving growth. It's your trusted
platform for transforming your business with AI,
just like it helped you transform your
business with the cloud, with social and
mobile before it. It's what will bring
all of your data together with AI
and, ultimately, all of the different
interactions that you have with
your customers. Now, it's integrated
with Salesforce metadata. It's intelligent
and conversational with Einstein and Slack. It's automated with flow. And it's low
code, and no code, and open so that you can
customize it and extend it to meet the unique
needs of your business. And every business
in this room is a little bit different. Einstein 1 is what brings
all of this together. But at the heart
of Einstein 1, in fact, at the
heart of almost any of these
transformations and especially the AI
transformation that we need to make,
is data, which brings us to step
2 in our five steps to becoming an
AI enterprise. In order to become
an AI enterprise, we really need to get
all of our data together. And we can see this
in our own experience. Parker talked about
it a moment ago. If we go ask
ChatGPT a question about our
business today, it isn't going to give
us a very good answer because it doesn't
have data and context. So we need to bring all
of that data together. And therein lies a
really important tension, a tension that really
has been around for about 20 years. But we're really
seeing it take shape. And it's becoming
more and more tense as we try to move to AI. And it's a tension
that many in this room probably feel. It's a tension between
our business, our business that is building all
of these customer experiences. And they need
access to data. They need the data
that they can trust. And then the other
side of the tension is with the folks in the
room that are developers, that are admins that work
in IT, whose job it is to go and bring all
of that data together, to connect that data
and harmonize it. This is an incredibly
difficult thing to do. And it's difficult,
as Parker said, because we have all
of these islands of trapped data. We've got silos. We have different systems. And we've been adding
more and more and more systems over the
last 20 years. And that data, it exists
in different formats and different structures. Some of it is structured
data, like databases. In other cases, it's
unstructured data, like our emails, or
conversations in Slack, or our knowledge articles. Sometimes we can get
at that data only through batch processes. Sometimes we
need to use APIs. Sometimes it's streaming. It's really difficult
to bring all of this together. And that's why Salesforce
built Data Cloud. Data Cloud is your trusted
hyperscale data engine. And it's built right
inside of Salesforce. And Data Cloud does
something really special. See, data platforms, data
warehouses, data lakes, they bring data together. They're really good at
bringing data together and unifying that data. And Data Cloud does
the same thing there. But Data Cloud takes it
even one step further. You see, with Data
Cloud, what we really care about is action. We want to help you
action all of that data. And that's why
Data Cloud is built into the platform. It's integrated
with metadata so that we can use
all of the data that we connect into
Data Cloud across all of our applications. Data Cloud is how
customers are building entirely new experiences. For example, you can bring
product telemetry data into Data Cloud now,
all of the data that's burning off of your
digital products. And now we can do
real-time proactive service. So your service
agents can reach out to your customers
if there's an outage before the
customer even knows that there's an outage. It's how sales
organizations are bringing in website data
in real time so that they can give
their sales development leaders the information
that their prospect is actually on their
website right now. This is the power of
not only unified data but making that
data actionable across the platform. Now, what makes this
possible is something called metadata,
which we'll talk about in a moment
because I'm a slide ahead. But let's talk about how
Data Cloud works first. So the way Data
Cloud works is really three key steps. We start by
connecting your data. We can connect data
from Salesforce orgs and applications, from
data warehouses and data lakes, like Snowflake, but
really from any system. And it works on
structured data, semi-structured data,
or unstructured data. From there, we
want to harmonize all of that data, which is
just a fancy way of saying that we're going to build
a data model out of it. So we're going
to work with you to-- or the product works
with you to define how that data exists,
what it's related to, what other data
it's related to that's in the system. This gives us a sense
of how the data is used. And then finally, we can
activate all of that data. We can drive insights
from it, of course. We can discover new pieces
of data by looking at it. But we can also action
it across sales, service, commerce, marketing, flow. We can build automations
and workflows, and we can use it in AI. Now, what makes all of
this possible is metadata. The entire
Einstein 1 Platform is built on this
concept of metadata. It's something that we
pioneered 20 years ago. And it's even more
important today. And it's worth
taking a moment to describe what
metadata is. Metadata is just
context about your data. It's a description of
how your data is used. And because of
that description, it becomes a language that
the rest of the platform can read and use. This is how we're able
to provide sharing rules. This is how we're able
to look at data in sales or service cloud. And it's usable no matter
what cloud we're in. But what really
is metadata? Well, here on
the screen, we have some data,
some numerical data. And it looks, as human
beings, fairly useless. It's a collection
of numbers. It's hard to tell what
these numbers are. Are they dollar amounts? Are they some
sort of metric? Are they some sort of ID? The reason we
can't figure it out is because we don't
have the context. We don't have the
metadata about this data. But if we add
the metadata, suddenly that data
becomes much, much more clear to us as
human beings. We can see that the 57263
is an account value. That long 555, that's
a phone number. The 10708, we can see
that that's a zip code. In fact, that's
my zip code, where I live, about 10
miles north of here. And then we have
a Salesforce ID. Suddenly, as
humans now, we can understand this data. We're able to intuit the
way that this data might be used. And this metadata is used
in the exact same way for the computers. This is how our platform
and, ultimately, AI will use all of
this metadata as well, which brings
us to Einstein. You see, what we've
done with Data Cloud is we've built it so
that all of that data and all of that metadata
can now be used inside of your AI inside
of your enterprise. Parker mentioned
that we need the AI to be able to
understand context about your business. So we do this
with Data Cloud. We take all of that
data, and we connect it to the question. You want to ask
an LLM a question? If you provide more
data, if you provide more insight into
that question, it's going to do
a much better job of helping you-- of providing an answer. This is done through
a technique called retrieval augmented
generation, which is a mouthful. It's a really
important term. You may hear about it. It's called RAG. But it's pretty simple. All we do is we take
the question, which is the prompt, and we need
to add some more context to it. So Salesforce
goes out, and it retrieves that context. And it brings it back in,
and it augments something. What does it augment? It augments the prompt. So in other words,
all we're doing is adding some hints
to your question, giving the LLM a
few hints as to what the answer might be. And then we send
that off to the LLM. We do that
safely, of course. Claire is going
to show you what that looks like
in a little bit. And we get our
answer back. So that's how we bring
trusted data to our AI. Now, Data Cloud has been
an incredible product for us. It is growing like crazy. We are innovating
on it like crazy. In fact, just a few weeks
ago in our spring release, we announced an incredible
new capability called Data Spaces, which allows
you to logically partition your data across
different departments, across different
functions or geographies, if you want. Our customers are
adopting it like crazy. And you can see
the growth numbers. We're also incredibly
excited to announce that Gartner
has just named us a leader in their 2024
Gartner Magic Quadrant for customer
data platforms. But the innovation
doesn't stop there. We're also incredibly
excited today to announce a New Zero
Copy Partner Network. And what this does is this
is an extension of what the partnerships we've
been working on with AWS, and Databricks,
and Snowflake, enabling you to mount
to virtually bring data to Data Cloud without
having to create yet another data silo. You can now virtually
mount these tables inside of Data Cloud. Why would you
want to do that? Well, you've already
invested so much in these data platforms. But remember, what
we care most about is helping you
activate that data. So keep that data
in Snowflake. Keep it in Databricks. But connect it through
our Zero Copy Network. And we can help you start
activating that data and bringing that data to
where the business needs it. We're also super
excited about announcing our new data
ecosystem partners that are bringing
net new data, enrichment data as well,
partners like Moody's, and ZoomInfo, Dun &
Bradstreet, and Workday, and so many more. So this is incredible. Data Cloud, our
Einstein 1 platform, it's all coming together
to help companies transform, to help them
become an AI Enterprise. Now, we're going to take
a look at Turtle Bay. Turtle Bay is an
AI enterprise, and we're actually
incredibly lucky. We have Robert Marucci
here with us today, the gentleman
on the right. He happens to be right
here on my right as well. [APPLAUSE] He took a break
from surfing. If you don't
know Turtle Bay, Turtle Bay is an
incredible resort out in Oahu. If you're like me,
you don't get out to Oahu much from here
on the East Coast. But if you ever do, you
should and check out Turtle Bay. It's an incredible resort. Robert, I'm told today
was also your 32 wedding anniversary. And you're here with us. So thank you so much. I haven't been married
as long as you, but I might have some
advice for you later. [LAUGHTER] So let's take
a look at how Turtle Bay is
transforming and becoming an AI Enterprise. Let's roll the video. [VIDEO PLAYBACK] - Change is
not the hurdle. Change is the
remedy that allows us to win every day. And Salesforce is
giving us the ability to change the industry. Turtle Bay is a beautiful,
magnificent resort that sits on 1,300 acres
of dream landscape in the North
Shore of Oahu. - For over 50 years,
Turtle Bay Resort has been the largest
employer here on the North Shore. And so I take
incredible pride in being able to
tell that story. - We're in the
luxury environment. But to say luxury
and to really communicate
what luxury is, that's very difficult
because all of us look at luxury
differently. - Travelers today expect
us to know who they are. And so making their
experience here more personalized is
really critical. - How do we make an
easy shopping experience in merchandise that,
based on what their likes and affinities are? Trust was the most
important thing. I needed a trusted
source to secure my data, and Data Cloud was
the differentiator and the perfect product to
take that journey with me. CRM with AI and data,
powered by trust, that's the way
forward for us. When sales is talking
to service, that's giving the steward
the ability to say, wow, this is really cool. Like, I'm actually
having fun solving cases with AI auto responses. - I love using the
Einstein 1 platform because it gives me
everything I need and all the guest details
right at my fingertips. We have all of
these activities that we can see
that they booked. What the generative
AI can now do is they can take
these activities and then automatically
recommend other activities that they know
these guests will be interested in. So that way,
our associates have all the tools
to really sell the guests on what
experience they're wanting to do next. - The Einstein 1
platform is really redefining how
hospitality can deliver to the consumer. For me, to see where the
customer journey happened prior to even being here,
to their journey on site, to getting AI to tell
me what the next best experience is that they
should buy, that's luxury. That's what they want. And the return on
investment happens day 1. We've quadrupled
our visitation to our website,
triple-digit increase in conversion
and acquisition, giving us 40% lift
in top line revenue here at this hotel. Magic has happened along
the way far greater than I ever thought. The aloha here is
so deep and so real. We're only as good
as our culture. We're only as good
as our people. Einstein 1
platform is helping us augment the
processes so that we can allow
the employee to shine in that regard. We're giving them the time
to speak about their place that they love. It's our greatest
currency here as a hotel. And people leave here
saying, I will be back. [PLAYBACK ENDS] [APPLAUSE] All right. So as you can
see, Turtle Bay is becoming an
AI Enterprise. And it's really
it's so incredible to see how they're
delivering these highly personalized experiences. And it couldn't be more
important than when you're on vacation. It's the last
thing you want to think about is, what
do I need to go do? So it's awesome
to see this. And we can see exactly
why so many Turtle Bay customers are
deciding to come back. But as awesome as that is,
as inspiring as that is, what I always want to know
is, how do they actually do it? How are they
actually using our set of tools,
Salesforce's tools, to make that a reality? So we're going to
spend a few minutes and show you
how to do that. And so first, I want to
welcome for the first time today our incredible
demo team right here in front of me. Hello, demo team. How are we doing? All right. Fantastic. OK, so let's
go to the demo. They always come up
with something new. All right, so here
is Turtle Bay, and we're looking at
Salesforce and Turtle Bay right here inside
of Salesforce. And what we're
actually looking at is Jacqueline Johnson. Or we'll call her
Jackie for short. Jackie is a customer
of Turtle Bay. And we can see a little
bit of information here about Jackie. We can see that she
lives in New York, which is cool. I like that. We have her address, some
kind of standard contact information that we
would expect to have. In fact, we have a little
bit more than that. We have some
reservation details. In fact, we
can see that it looks like Jackie
happens to be staying at Turtle Bay right now. But if we look kind
of around the rest of this screen, this is
maybe a little bit anemic. This isn't a complete view
of Jackie and everything that she's doing. I think we can do a
lot better than that. But to do better
than that, we're going to
need more data. We're going to need
probably a lot more data. And what we
don't want to do is just go ask somebody
to manually type all that data
into Salesforce. We can do quite a
bit better than that. So to achieve that, we're
going to use Data Cloud. So let's jump over
to Data Cloud. So here we are
inside of Data Cloud. And what we're
looking at here is a list of all of the
different streams that are connected to Data Cloud. And it's not a
very big list. We only have our
one Salesforce org. We could connect multiple
Salesforce orgs and clouds if we wanted to. But right now, we've got
our one Salesforce org. And what I
really want to do is I want to add more
data to that view. One of the simplest
things that I would like to know
about my customer when they're
staying at my resort is, what reservations,
what experiences have they booked? What restaurant
reservations do they have? And so to do that, we're
going to click New. We're going to add
some new data sources. And you can see
here that there is a whole host of
different data sources that we can add. Of course, we can add
Salesforce data sources, we can add other data
lakes and data warehouses. And the list
goes on and on. As we look down through
the bottom here, we can see that
MuleSoft provides a million more data
sources that we can add. And this is
really important. Customers have so many
different sets of data that they might
need to connect. But what I want to do is I
want to connect Snowflake. In fact, I want to
connect a Snowflake Table because, at Turtle
Bay, what they've done is they've taken all of
their reservation data from their restaurant
reservations. And that actually ends
up inside of Snowflake. And I'd like to
activate that. I'd like to increase
that investment that I've made in Snowflake
so that I can activate on that data
inside of Salesforce. Let's go ahead and
click Next on that. We're going to
add to Snowflake. Now, I mentioned earlier
this idea of harmonizing. So the next step is this
harmonization process, which looks
like a fancy UI. And it kind of is a
fancy UI, actually. It's really cool. This is what helps you
map the data that's sitting in Snowflake
to the data model that we have inside
of Salesforce, which, of course, is
completely customizable. This is how we're able to
harmonize and, ultimately, unify data so
that we can see that the customer attached
to the reservation in Snowflake is
the same customer and the identifier that we
have inside of Salesforce. So we've done that
mapping there. OK, so let's save that. So that step is now done. And through the
power of a demo, we're going to go back
over to our data streams. And we can see that
some time has passed, and we've added a whole
host of additional data streams. We have streams from
Snowflake, from Oracle, from Salesforce, from
a few different APIs. We can see our restaurant
reservation table right there at the top. So we have a tremendous
amount of additional data that we're able to use. So let's go back
over to Jackie and take a look at
her profile now. So this is suddenly
no longer anemic. This is now a much,
much, much more thorough profile. This has made Salesforce
immensely more capable and better by bringing
all of that data in. We can see we still
have Jackie there on the top left. We've got some calculated
insights, which is just a fancy way of saying,
we're looking over all of that data that
we've just connected, and bringing in
insights, and adding it right here into the
profile with a Lightning Web component. We've got our restaurant
bookings up there at the top. We can see she has
a booking the 27th. Is that today? No, in two days. She's got a
booking at Alaia. We can see her
booked experiences. She's going to go on
a birdwatching tour. Over in the top right,
we can see her status. We can see that she's
currently at the resort. We can also see
something called a rebooking probability. This is really cool. This is using
our model builder to bring in a model that-- an AI model
that Turtle Bay has built to look at their
propensity to rebook. And this is based
on all of this data that we have here. A customer that takes
all of these experiences is probably much more
likely to rebook. So we're able to
bring that in as well. So we now have this
much, much, much more thorough view of Jackie,
and this is incredible. But remember, this
is all about action. What we really want to do
is activate on this data. So let's click
over and look at what this might
look like from Jackie's perspective. So Jackie is on
vacation right now. She's probably
sitting at the pool. And she gets this highly
personalized email. So your personalized
Turtle Bay getaway, and we can see that it
knows who Jackie is. It knows how long
she's staying. But if we go
down, we can see that it's suggesting some
experiences that Jackie can go take. So with one click,
Jackie could click that. And what we've
done is we've activated on all of
that data in real time. We can see that
Jackie's at the resort, and we're able to push
her this notification in real time, all through
the power of the Einstein 1 platform and the
power of Data Cloud to bring all of
this data in. Now, we want you
all to get started with Data Cloud today. It is an incredible tool. There are so many
different ways that you can implement it
and bring new capability into your business. If you follow
that QR code, we can walk you through
some of those ways. You can get
started yourself. You can go to Trailhead,
and get an org, and get started with
Data Cloud today. It's an incredible tool. And we're excited to
see how you use it and to see how you
use it to transform your business into
an action-oriented AI company. And so with that, I'm
going to hand it back over to Parker. Parker. All right. [APPLAUSE] Great job, Patrick. Incredible demonstration. Thank you to the
demo people here. You guys did a great job. So that was a
demonstration of building that Customer
360 and a real deep dive on data cloud,
which, really, for me, is the heart
of our architecture, is the heart of our
future because it's all about data. But now that we have all
that data harmonized-- and I did shift my
role in January. I'm now the CTO of
Slack, actually. [APPLAUSE] So this next section--
yeah, I love slack. And what better way
to interact with AI than a conversational
interface like Slack. And so with that,
we want to talk about collaborating
with AI. I'd like to bring
up Claire Shih, CEO of Salesforce AI. Here she is. Take it away, Clara. Thank you, Parker. And thank you, all of
us, for joining us today. I'm so thrilled to be
back in New York with all of you to talk about AI
and the AI Enterprise. With everything
that's going on and this tremendous
opportunity to drive the next level
of customer experience, productivity,
and efficiency, it's no surprise
that everyone in this room and the
majority of business leaders wants to become
an AI Enterprise. And we've learned
firsthand together how to do this already
on the predictive side. Just as you heard
from Parker, we pioneered AI for CRM
together 10 years ago. And now, across
self-service bots, across sales forecasting,
across data stories, across so many amazing
predictive innovations, we're now delivering over
1 trillion predictions across every
Salesforce application. And it's all thanks
to all of you. And so building on this
tremendous foundation, we're going to take
it to the next level. And I'm so thrilled
today to be announcing the general availability
of Einstein Copilot. [APPLAUSE] Einstein Copilot is
your one unified AI conversational
assistant across every Salesforce
application-- sales, service, marketing,
MuleSoft, Tableau, Slack. And just as you
heard from Patrick, Einstein Copilot
out of the box is automatically
aware of and grounded in your organization's
data and metadata, in your organization's
business logic, whether those are
flows, apex code, MuleSoft integrations. That's what makes
it so smart. And so other AI in the
market, they're all talk. Einstein Copilot
takes action for you and your
employees to drive that next level
of productivity and performance. Now, this is why we're
seeing tremendous business outcomes from deploying
generative and predictive AI. Just as you saw
from the video just now, Robert
and his team, they're driving an
uplift in sales. We're seeing companies
like Grubhub increase sales team member
productivity by 20%. We're seeing companies
like AAA Insurance reduce their response
time by 10%, increasing customer satisfaction. We're seeing companies
like General Mills increase the number of
customer engagements by 3x and so on and so forth
across every department, every industry, every
workflow in your company. Now, every Salesforce
product manager, every cloud,
every industry now wants to make
it easy for you. And so they're building
out-of-the-box, turnkey, copilot actions and
prompt templates, whether it's sales
account summaries so that your sales teams can walk
into customer meetings fully prepared and up to
speed on their Customer 360. Or it's customer service
with automated reply recommendation suggestions
and case summaries. Or it's actions in Tableau
or marketing and commerce cloud, product
line generation and subject line
generation, on and on. Every cloud is supporting
your easy deployment of AI in a secure and
trusted way. Now, nothing is more
important to making this work, of course,
than trusted data. And just to talk for
a moment about this, I'm going to turn it over
to my colleague, Matthew M. [VIDEO PLAYBACK] - If AI's is
the Wild West, does that make
data the new gold? Huh. [PLAYBACK ENDS] Data is the new
gold, and it's central to our
Einstein Trust Layer that powers
everything that we do in AI, from Einstein
Copilot to Slack AI, to Tableau
Pulse, and more. You can see it
right there, the secure data retrieval. Having that trusted
data and metadata about who has
access to what data and what business
logic is what reduces hallucinations
and drives accuracy, relevance, and
performance. The Einstein
Trust Layer also has data
security, elements like data masking, and
zero retention prompts, and prompt offense. We have ethical guardrails
like toxicity detection, and we keep an audit trail
so that you can understand at every step of the way
how the AI is performing for your goals. Now, I said earlier,
Einstein Copilot is one unified Copilot
across every Salesforce application. And that includes
Slack and Tableau. And so you're already
having your employees conversing and
collaborating with their
teammates in Slack. Now they have
a new coworker they can collaborate with,
and it's Einstein Copilot. GA's this summer. In fact, Slack has a
slew of AI innovations to make it even easier
to drive productivity and connectivity
with CRM right from within your favorite
collaborative workspace. We have record channels,
the new chatter, where you can
have conversations about any CRM record,
whether that's a sales opportunity,
or a service case, or a marketing campaign. We have Sales Elevate that
brings all of your Sales Cloud data and KPIs right
into Slack, where you can also update any of these
records in real time with your coworkers. And then last
but not least, Slack AI, which allows you
to get quickly up to speed with amazing new features,
like thread summaries, AI recaps on
any conversation and any channel. Now, the fourth step to
becoming an AI Enterprise is about delivering
AI analytics and empowering
every employee in your organization to
become a Data Explorer and a data expert. And that's exactly
what we're doing, first with Tableau Pulse. Tableau Pulse proactively
delivers AI-driven data insights to every employee
in your organization. I love getting
my Tableau Pulse. I get it in my email
as well as in Slack. And it identifies metrics
that I may not have even known to ask
about and empowers me to make better
decisions right in the flow of work,
wherever I might be getting my work done. We're also thrilled to
bring Einstein Copilot to Tableau so that you
can go deeper and ask more questions
of your data and have visualizations,
calculations done, simply using natural
language, the language of your choice. And so I want to show
you how all of this looks and bring back our
demo team, [? Rusha ?] and Maximo, and
bring us back to Oahu to see the Turtle Bay
demo organization. We've got some snorkeling
going on there, too. And we're going to walk
through two personas. We're going to see how
the marketing team uses Einstein Copilot. And then we're going
to see how the sales team uses it across both
Slack as well as CRM and Marketing Cloud. So let's bring it up. Let's go to Oahu together. All right. We're going to start here
as the marketing team. Here we are in Slack. And right away, we see
this brand new feature. It's called the
Slack AI recap. And it's bringing
my attention to occupancy insights,
very important if you're
managing a resort. So we're going to
click into that and see what's going on
with occupancy insights. And right away, Robert
and his team, they're able to see this
Tableau Pulse showing that, unfortunately,
occupancy rates are predicted to trend down. Now, as the
marketing team, we have to do
something about this. And so we start
collaborating because we're in Slack. We've got our
coworkers here. We're deciding
together to focus on the corporate segment. We want to have more
corporate events at our resort. And now I'm going to
bring in a new coworker to help us to take
it to the next step. And that is
Einstein Copilot. So I'm going to ask
Einstein Copilot to help me figure out
what will resonate with this corporate
event segment. Now, behind the scenes,
Einstein Copilot is referencing
everything that you just saw from Patrick. In Data Cloud,
it's looking at third-party
review sites. It's scanning through
all the customer survey results. It's looking at
bookings data from these third-party
systems, these trapped islands of data
in Snowflake that we've now brought
into Data Cloud to power this answer. And in an instant,
Einstein Copilot is able to tell
me that Lu'aus are what's most popular
with this corporate event segment. And I'm going to share
this insight back with the rest of
my marketing team at Turtle Bay. And now, the content
and creative team is going to get cracking. They see that insight. They're going to flip over
to Salesforce Marketing Cloud and build a campaign
for the corporate event segment. But they're not going
to do it from scratch. They're going to rely on
help from their coworker, Einstein Copilot. This is the same Copilot
we've been interacting with in Slack so far. And it's able to,
in a split second, generate this landing
page and email. Einstein Copilot
is grounded in all of Turtle Bay's
data and metadata. It understands our
brand, our images, what's on message,
our brand voice. And it's looking
pretty good. I've even asked
it to create a section for
Lu'aus, given that insight we
were given earlier, as well as for
sales contacts so that we can
really drive leads from this campaign. And in just an instant,
I'm able to click Publish. So before we
move on, I just want to take a
step back and think about what we just saw. In the past,
what we just saw would have taken
days, if not weeks. Someone would have had to
run a report on occupancy rates. Maybe that report would
be reviewed once a week or once every other week. Then someone
else would have to run data pulls on
these different systems and a pivot table
to figure out which segment to target
and what resonates with that segment. Then to build a
campaign from scratch, think about the creating
images from scratch or creating copy
from scratch. We did all of that
in just three minutes together in
this live demo. It's just amazing. OK, so we're generating
a ton of leads from this campaign. Now let's flip over
to one of the sales reps views on
Robert's team. Our sales rep,
John, has logged into his Seller Home. He can see his
typical set of KPIs, what are the group
reservations looking like. Well, how is he tracking
against his quota for the quarter? Unfortunately, he's
a little light. So he's going to ask
Einstein Copilot to help him. And instead of having
to call every customer and getting a lot
of rejections, he wants to know
who to focus on. And so Einstein
Copilot, again, is crunching all of this
data across Data Cloud to figure out who is
highly qualified, who has a high propensity
to convert and to want to engage with John. And in this case,
no surprise. Einstein Copilot is
suggesting that the sales rep reach out to Jackie. Jackie is the same
customer whose profile that we enriched
and unified earlier in Patrick's demo. And Einstein Copilot
even explains why it identified Jackie. It's because she just took
her family on a vacation there. She clearly has an
affinity for the property. She's given it a high
customer satisfaction score in her surveys. Again, that's data from
a third-party system that was pulled in through the
Zero Copy Partner Network. And she doesn't have any
open customer support cases. So there should be no
sensitivities and reason for the sales team
not to reach out. And so at this point,
John, our sales person, is going to actually ask
Copilot to help him figure out what the
next steps are to get an opportunity
going with Jackie. And so Einstein Copilot
is going across all of the sales policies,
the best practices, what's worked in the past to
generate this action plan for John. But that's not all. John can even ask
Copilot to automate some of these actions for him. And that's exactly
what he's doing. He's saying, write
that email for me. Personalize it for
Jackie based on what we know her preferences are. And just like
that, that email is generated,
saving John hours of time of researching,
and writing, and editing. He can go through,
make any edits, and then hit Send. And so that email gets
Jackie interested. They have a few calls. Fast forward a
couple of weeks, and now John's pipeline
is looking really good for the quarter. And he's able to
transition from sales planning and prospecting
to sales execution and closing deals. So he's on the go. He's meeting
with customers. He's in slack,
collaborating with all of the other
team members at Turtle Bay Resort to help get these
deals to a closure. And now, thanks to
Slack Sales Elevate, he can see all of
his critical sales KPIs right from
within Slack. He can see his
quota, his pipeline, his revenue
closed to date. He also gets
a notification that Jackie, his prospect,
is actually coming on site today for a visit. So he's going to click in. And he can see there's a
number of his coworkers across the resort
who've been busy at work to plan the perfect
visit for Jackie to close that deal. Now, there's 20
unread messages. And John's a busy
guy, so he's just going to ask for
a thread summary so that he doesn't have to
read every single message. And right away, Slack AI
summarizes for him exactly which of his coworkers
is doing what so they can
stay coordinated for the perfect
prospect visit. Now, not only can you view
information thanks to-- I'm going to go back
into this channel. You may have noticed
it's a little bit unique. And it's because this
is a record channel that corresponds to this sales
opportunity in Sales Cloud. So we can view
this information. They can have
conversations. He can even update the
records in Salesforce right from within Slack. He's going to actually
change the stage for this
opportunity, given Jackie is coming on site. And as soon as
he hits Save, it automatically
kicks off a workflow to create a new external
channel for John to collaborate with
Jackie, with his prospect, to co-create that
sales proposal. Just think about how much
more higher conversion we can achieve when
the customer is part of the proposal creation. And right away,
there's a Canvas and a welcome message
that are automatically generated based
off of a template. And as she goes
through her visit, Jackie can help update
what activities, what restaurants, what
bookings, what the flow is for her event. And because of
her co-creation in this process
and her buy-in, John closes the
deal in record time. And so this is how Slack,
and Tableau, and CRM come together, powered by
AI data and trust, to break down
organization silos, and drive business
outcomes, and take action. Back to you, Parker. [APPLAUSE] All right. Big hand for Clara. Great job, Clara. Awesome job. All right, so we built
our Customer 360. We've harmonized the
data, love those demos, collaborating with AI,
the Copilot, Slack, record channels-- Check those out. Those are awesome--
and the analytics. But now we want to
geek out a little bit. And the best person to
geek out with right now to talk about
deploying trusted AI and Copilot is my good
friend, Leah McGowan-Hare, SVP of the
Trailblazer community. Leah, take it away. Welcome, New York. Thank you so much
for hanging out. Just hang with me. I'm the closing chapter. I need your energy. So here's the thing. We all know artificial
intelligence is not a moment. This is a movement. It is changing how we
move through our lives. It's impacting how
we work, how we live. It even is putting
an end to busy work. Now, here's the thing. There was a study done
that said 62% of our time is lost to
repetitive tasks. Now, I don't
know about you, but I want to
reclaim my time. I could use that
62% time back because, like
you, I'm being tasked, like all of us,
to do more with less. So we need to make
every minute count and really supercharge
our productivity. That's why we've
built automation into the Einstein
1 Platform so you can work
smarter, not harder. And when I say
automation, only one thing comes to mind,
and that's flow. Where are my Flownatics? [CHEERING] Oh, they're way
in the back seat. OK, you're going to have
to do a better flow. Get you up closer. So, yes, flow. Flow helps us create
and deploy automation to any app. And now, with
workflow engine, we can bring workflows
to every part of our organization. But get this Now with
AI, an automation can take action. It's going to be
amazing thing. With Einstein
Copilot, we can create dynamic
plans that are unique to your business. Now this is really cool. How does all
this work, you ask, because I
can hear you. How does this work, Leah? Well, it starts basic
with natural language. You ask Einstein
a simple question. Hey, in this case, can you
send a message to Lucy? Immediately,
immediately, Einstein gets to work
creating a plan. Now, this is not
just any plan. This is a plan that's
unique to your business. You have trained
Einstein on this plan. Now, here's the
differentiator. It doesn't just
come up with a plan. It takes action. You heard Claire
talk about it. Our Einstein doesn't
just talk about it. It's being about it. It takes action. You know those folks,
you guys have seen them. You've worked with them,
who can talk about things and come up with
great plans. But they can't execute. That's not our Einstein. That's the differentiator. Our AI takes action,
freeing you up to do the things that
are important to you, like creating amazing
customer experiences. And you don't have
to be a developer to build these dynamic
plans because Einstein 1 is a low-code,
no-code platform. You can build custom apps
and workflows with clicks. You can customize
and extend Copilot to meet your business
needs with custom and standard actions. And what this means
on a larger scale, we've democratized
development so that you can join our
21 million Trailblazers out there innovating
on our platform. Whoo! Yes, Trailblazer. I hear you back there. That's my one
Flownatic back there to give you some love. But here's the thing-- we know that everybody
is at a different place in their AI journey. And we're not just
giving you the technology for this journey. We're giving
you the people because we have such
a vibrant ecosystem of partners, of
our ISV partners, sharing their innovations
on AppExchange. You heard Patrick
talk about it earlier. If you already have a
data lake in Snowflake or databricks, we have
partnerships there as well. And you want to use
a third-party AI? No problem. We've got partnerships
with OpenAI, Cohere, and Anthropic. We will meet
you wherever you are on your AI journey. And that's why we're
so excited to announce Einstein 1 Studio
that lets you bring AI to all parts of
your business. With prompt
builder, you can create reusable prompts
grounded in your data. And we're going to
see this in action. Copilot Builder
allows you to create those dynamic
action plans that I talked about earlier
with custom and standard actions. And model builder-- you
want to use your own LLM? No problem. You want to use ours? Great. You want to use
a third party? You can get with this. You can get with that. The choice is yours. But now I talked about
actions, so let's actually be about
it and see it in a live demo with our
amazing demo drivers, Maximo and Claire. OK, hang loose. I see you. Let's jump on in. So here we are in-- this is we're looking at
the concierge dashboard. And I want you to note
this is a live Tableau dashboard that
is really live. And to the
right of it, you can see Einstein Copilot
is riding shotgun, helping us create
incredible guest experiences. Now, when the concierge
goes in there, they ask, hey, who are my
high-value guests arriving today? Now, I know what
you're thinking, how do they know
what is high value? Well, once again, this
is unique to Turtle Bay. So that business logic
Einstein has been trained on, it can tell. It could be points. It could be spend
amount Just get the list of high-value customers. Now, there's Jackie. Remember, she was coming
back to the property. And it looks like she
missed her flight. Now, as we heard
earlier, Turtle Bay wants to know what's
happening to their guest even before they arrive
because their experience is a holistic picture. And we can see she
missed her flight. So we want to ease-- we've all been there. And you arrive. You're not that
happy because you missed your flight. So we want to go
ahead and give her some resort credit. So we're going
to ask Einstein, grant her some
resort credit. Now, I want you
to note here. Take note what happens. Einstein comes
back and says, sorry, I'm unable
to do that. Well, that's
anticlimactic. But here, really, what
he should have said is, I'm not able
to do that yet. That's what I tell
my kids all the time. You're not able
to do that yet. But you will. So we are going to
train an Einstein on how to give resort
credit within Turtle Bay's business. But then Einstein
also offers, hey, we're going to send
Jackie this Welcome text. Womp, womp. I don't know about you. But that little
welcome text does not scream
high value. Hi, Jackie. Welcome to Turtle Bay. So listen, we're going
to do two things, and I need you to hang out
with me for two things. We're going to
give a makeover to that welcome text. We're going to really
personalize it. And we're going to
teach Einstein Copilot the business of
giving resort credit. You all with me on this? [CHEERING] All right. OK, good. I'm not doing this alone. I appreciate that. So in order to
do this, we're going to jump on
over into Einstein 1 Studio, where we can bring
AI to all parts of Turtle Bay's business. And the first stop
we're going to make is in Prompt Builder. We're going to use
generative AI to create a text message. Now, how many people here
have been in ChatGPT? OK, so you all have
written a prompt. A prompt is the
instructions we give to the LLM to
get a response back. Well, what we're
going to do here, we're going to
create a prompt that is going to be reusable
by all concierges and is grounded in
our trusted data. So watch this. We're going to go
up here and say, we want to write
a prompt that's going to personalize
this text message. Now, earlier we saw
Patrick harmonize all that rich data. We're going to leverage
that data in this prompt. We're going to go to
that data graph, which is basically the
unified profile. We have access to more
than just their name. We know dietary
constraints, the things that they enjoy doing. And we're going to pull
that data into our prompt there. So this is not
merge fields we're talking about. This is much
better than that. And so then--
now get this. I get super excited
about this, super-- because, like Parker
says, I geek out. Here's the thing. We are not just bringing
in data to this prompt. We have actions. We have access to
actions, like flows. So imagine. Our prompt not only
has data but has access to actions like flows. So this is going to
be a very personalized message because
here we're going to recommend activities
for this particular guest. And then the
bow that we're going to wrap around it
is the Turtle Bay tone and voice. So when that text
message goes out, whoever sends it out,
whichever concierge sends it out, it always has the
standard Turtle Bay tone and voice. So we're going
to bring that in. That's a pretty awesome
personalization message here. But let's test it. So here we're going to
have the resolution. And what you're going
to see is the JSON. This is the
information that's going to be sent to the
LLM in that trusted way that Claire talked
about earlier. This information
gets sent over. And of course, there's
some rag in between. Am I right there, Patrick? OK, I got my rag right. So here, this is going
to be sent to our LLM, and we're going to
get the response back. This looks oh-so-much
better than that little 1990s merge field
text we saw earlier. So we're going
to-- we did that. Check. We did a makeover
to the text message. What was the second thing
we were going to do? That's right, Sandy. We're going to go
ahead and train Turtle Bay's Einstein
on giving resort credit. So let's jump on
over to Copilot and see what
that looks like. So here we are in
Einstein Copilot. Now, I want you to
notice we automatically have standard actions
available to us. But because
there's innovation regularly-- you heard
Clara talking about that. We're innovating
all the time. This list is going
to grow every month. But we also have access
to Turtle Bay's custom actions. They've been doing things
long before we came along. They've got some
apex in there. They've got some flows. We can leverage all of
these custom actions to train Einstein on the
business of Turtle Bay. But this is super cool. I know you're
thinking, what? It gets cooler? Yes, stay with me. So we go ahead and we
bring over these actions. But here's what
is awesome. We don't need to
determine the sequence of the actions. I know. Shut the front door. Einstein determines. That is intelligence. It is determining
what is the sequence of the actions that
we bring it over. So watch this. We're going to go
ahead and do a preview. And we're going
to see Einstein do its magic as it's
thinking and creating a plan. So we ask it, go ahead
and give resort credit. And here there's that plan
that I was talking about. And there, we see
the flow happening that goes and gets an-- from the ERP system
gets the reservation. Then we have
some apex firing. And it's determining
all the things that it needs to do
to give the credit to the appropriate guest. That's pretty awesome. So we're seeing
Einstein live. All right, so
check, number two. We just taught it
how to give access-- how to give
resort credits. But now let's see it
all come together. So let's go back, back
to the future, [SWOOSH].. There we are. So we're going
to go back here. And now we're going to
ask, again, Einstein, will you please give
credit to Jackie? And this time, Einstein
comes back and says, no problem. Here is the credit. So we have trained it to
do to give the credit. This looks so much better. And here's a preview
of the text message that's going to
get sent to Jackie. But you know what? I'm a little skeptical. I want to see
the-- don't you want to see the
actual text message? Just shake your head yes. Yes, you do. So we're going to go out
here and see the text message. Here we are. This is what
Jackie receives. Now, this is a
welcome text message. This is giving
high-value customer. We're saying, hey, here's
a gluten-free restaurant. We know that you
are gluten free because we know about
your dietary constraints. And we just
don't stop there. We say, by the
way, we also know that your flight
was delayed, showing a little empathy. I'm liking this. We're going to go ahead
and give you some resort credit. Now, this is a glow
up of a text message. This, my friends,
is the power of Einstein 1
and Data Cloud. This is AI that
takes action. Back to you, Parker. [APPLAUSE] Whew! All right. Killed it. I knew you would. OK, so the five steps
to the AI Enterprise. Very simple, right? We're going to do
the Customer 360. We're going to get our
data together, unify it with Data Cloud. We're going to
collaborate with Slack. We're going to do
analytics with Tableau, deploy it with Einstein
Copilot in Slack. Very simple, right? Well, there's still
a lot to learn. I know. If you didn't
catch all of that, we know how you learn it. You learn it as
a Trailblazer. You go to Trailhead,
and you learn it. You join our
community just like all the trailblazers
here in the room. It's an incredible
community. Trailhead is an
incredible resource. We also have these
other new communities that are incredible,
the brand new ones, Serviceblazer community
for service cloud enthusiasts,
Salesblazer community if you're focused
on sales cloud. It's incredible. And the reason
that they're joining these communities,
the reason you're going to Trailhead, the
reason you're learning those five steps and
all those details is because it's
good for you. It's good for us. It's why we're
all together. 11.6 million new
Salesforce jobs will be created by 2028. And those jobs can be for
you or maybe your children if they're coming up
into the ecosystem. Teach them Trailhead. We would like that. $2 trillion in net gain
of business revenue, so that's pretty
awesome, too. That's the end
of our keynote. But don't go away right
away because you can come back in here at 1:00 and
come see me and Soledad O'Brien. We're going to do a
little 30 minute talk. That's going to be fun. She can ask me anything,
so it should be fun. Also, a whole bunch
more happening out in the expo, more
keynotes happening. Please also give
us feedback. We love to make these
keynotes better, better, better. They're never perfect. Give us feedback. Go to this QR code. Take the survey. Give us feedback,
and with that, enjoy the rest of the day. [MUSIC PLAYING]