DMW Direct is a marketing agency that uses an omnichannel approach to connect with customers and motivate them to take action. The agency provides digital services including web strategy, user experience design, web development, digital marketing programs like paid search, email, and analytics to help clients achieve their goals. DMW Direct's methodology includes assessing clients' objectives, analyzing audiences, and developing strategies and tactics to optimize engagement and drive results across channels.
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tôi quyết định chọn Maketing Online của công ty CP Dược phẩm Savipharrm là đề tài cho bài báo cáo thực tập của mình. Do lượng kiến thức và kinh nghiệm từ thực tế chưa đủ lớn nên trong quá trình làm bài báo cáo nếu có thiếu sót hay mắc lỗi thì mong cô bỏ qua và góp ý để tôi có thể hoàn thành được bài báo cáo thật tốt đồng thời hoàn thiện kiến thức cho bản thân hơn.
Một Số Giải Pháp Hoàn Thiện Quy Trình Tuyển Dụng Nhân Sự Tại Công Ty Tnhh Chồi Xanh Media. Với lý do trên, em xin chọn đề tài “Một số giải pháp nhằm hoàn thiện quy trình tuyển dụng nhân sự tại Công Ty TNHH Chồi Xanh Media” nhằm xác định những tồn tại trong công tác tuyển dụng nhân sự tại Công ty hiện nay, từ đó đưa ra các giải pháp, kiến nghị để công ty có thể thu hút, phát triển đội ngủ nhân sự nhằm chuẩn bị tốt nhất cho sự phát triển của công ty trong thời gian sắp tới.
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Digital marketing leverages online channels and technologies to promote products, services, or brands to target audiences. It encompasses various strategies such as SEO, PPC, social media, email marketing, and content marketing to increase visibility, engage users, and drive conversions. It offers precise targeting, measurable results, and opportunities for real-time optimization.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
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Digital marketing encompasses a broad array of strategies and techniques aimed at promoting products, services, or brands using digital channels. In today's interconnected world, where consumers increasingly rely on digital devices and platforms, mastering digital marketing has become essential for businesses of all sizes.
Digital marketing involves using digital channels like websites, mobile apps, and social media to market products and services to customers. An effective digital marketing campaign identifies goals and the target audience, develops a budget and campaign, then monitors results and makes changes. Content like text, graphics, video and audio that is relevant to the target market is key to engaging customers on social media and other digital channels. The biggest challenge for digital marketers is standing out from competitors in an oversaturated environment.
The document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Smart Insights, a digital marketing consultancy and resource.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
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The document provides an overview of the Postgraduate Diploma in Digital Marketing offered by the Digital Marketing Institute, including details on the five course streams covering areas like search marketing, social media marketing, mobile marketing, and digital strategy and planning. The course is designed and taught by industry experts to provide students with the latest skills and knowledge needed to succeed in digital marketing careers. Students will complete two assignments to demonstrate their learning and ability to develop comprehensive digital marketing strategies.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
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Digital marketing strategies provide opportunities for businesses to market their brand online at a low cost. Hiring a digital marketing agency allows businesses to reach customers 24/7 through various digital channels like websites, social media, and search engines. An effective digital marketing strategy involves performing research on the business, competitors, and customers. It also defines goals, identifies the target audience, and determines how the business will position itself. Creating buyer personas helps tailor messaging and campaigns to specific customer groups. The strategy guides the use of various digital marketing tactics across owned, earned, and paid media.
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
This document provides an overview of digital marketing concepts and processes. It defines marketing, the differences between traditional and digital marketing, and describes key digital marketing tactics like search engine optimization, pay-per-click advertising, content marketing, social media optimization, email marketing, and more. It also outlines the typical digital marketing process from increasing visibility and customer engagement to conversion, lead generation, and performance evaluation.
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Presentation on Digital Marketing services in Ludhiana featuring all aspects regarding the digital marketing services with full description. One can easily get an idea of what he would get to know about in this course through this presentation. The content used in the presentation is specifically subject to which the user can easily understand. Various techniques such as social media marketing, content marketing, affiliate marketing, mobile marketing, Google Analytics etc. are touched upon.
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This document provides an overview of digital marketing concepts and processes. It defines marketing, the differences between traditional and digital marketing, and introduces key digital marketing tactics like search engine optimization, pay-per-click advertising, content marketing, social media optimization, email marketing, and more. For each tactic, it briefly explains the goal, key factors or considerations, and how it fits within the overall digital marketing process of increasing visibility, engaging customers, driving targeted traffic, generating leads, and evaluating performance.
Marketo Target Account Management is a tool that you can use in Marketo to help identify, manage, engage, and measure your target accounts.
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With over 56 million people on social media in the UK, it can be hard to stand out! There's more to your online presence than just posting and hoping. Building a powerful brand is key to getting results and being remembered.
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SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
The Power of Micro Influencers in Influencer Marketing.pptxInflyx
Micro Influencers: Tiny Titans of Social Media
With smaller, highly engaged followings, they bring authenticity and trust that larger influencers often lack. These creators specialize in niche content, making them perfect for targeted marketing. Their audiences see them as relatable and credible, leading to higher engagement and conversion rates. Brands benefit from their cost-effectiveness, as micro-influencers often collaborate for products rather than hefty fees. By partnering with micro-influencers, brands can achieve genuine connections and impactful results without breaking the bank.
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Advantages of digital marketing course telugusatyasafi79812
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands. This course will provide you with a comprehensive understanding of the key concepts, strategies, and tools used in digital marketing today.
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This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
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At Maple Clicks, we pride ourselves on our team of industry experts who are not only masters of their craft but also fervent advocates for your success. With a blend of creativity, data-driven insights, and technical prowess, we craft bespoke digital marketing strategies that resonate with your target audience and drive tangible results.
The Marketing Vunerabilities in Tech and IP-Led CompaniesBethan Vincent
We talked to 117 senior business leaders in organisations where technology or proprietary IP is a key source of competitive advantage, the types of business we support with our consultancy services on a day-to-day basis. We assessed current confidence levels, marketing approaches and capabilities to understand whether marketing good practice is helping drive business success.
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfpradmin
The document "Top SERP Ranking Factors You Need to Know for 2024" by SkillFloor offers a comprehensive guide to understanding the key elements that influence Search Engine Results Pages (SERP) rankings as of 2024. This PDF is designed for digital marketers, SEO specialists, and business owners who aim to optimize their online presence and achieve higher rankings in search engine results.
Overview of Key SERP Ranking Factors for 2024:
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[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
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Transforming Advertising with Billion BroadcasterVikasYadav194549
Billion Broadcaster is redefining the advertising landscape with its innovative dual screen technology. By strategically placing high-quality digital screens in high-traffic areas such as lifts and elevators, we ensure maximum visibility and engagement for your brand. Our advanced advertising solutions combine vertical and horizontal displays to captivate audiences with stunning visuals and dynamic content.
Do's and Don'ts: How to Pitch Your Press Release to JournalistsAggregage
Have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this webinar with Michelle Garrett, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!
Digital marketing is essential for global reach, engagement, and growth.raqibmifysolutions
Digital advertising and marketing is crucial for businesses nowadays as it allows for centered, price-powerful advertising, reaching a worldwide target audience with measurable results. It complements brand visibility, purchaser engagement, and conversion fees thru numerous on-line channels consisting of social media, electronic mail, and engines like google, using business boom inside the virtual age.
Online Digital Marketing course inteluguthotadivya582
Digital marketing is a multifaceted approach to promoting products or services using various online channels. At its core, digital marketing encompasses strategies like Search Engine Optimization (SEO), which involves optimizing web content to rank higher on search engines, thereby increasing visibility and attracting organic traffic. Content marketing plays a crucial role as well, focusing on creating and distributing valuable content, such as blogs, videos, and infographics, to engage and retain an audience.
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
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Slide 3: Heading: What is ActiveCampaign?
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Slide 4: Key Features
Heading: Key Features of ActiveCampaign
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Slide 5: Email Marketing
Heading: Email Marketing
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- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
2. Who we are
DMW Direct is a different breed of advertising/marketing agency.
We utilize an omnichannel approach to connect directly with
customers and engage them at critical decision points in their buying
process. We don’t just focus on engaging and informing; but persuade
and motivate them to take the appropriate action.
Unlike more passive traditional advertising, or digital marketing
agencies, our three decades of direct response discipline crafts both
brand and persuasive messaging to achieve your goals and deliver a
better ROI.
2
7. Web Strategy & Planning
7
Any successful project must begin with a strong strategy. We determine your business
objectives, analyze current metrics and develop KPIs.
The result? An actionable plan for moving forward with your program.
Program Features:
• Assessment of current and long-term
business objectives
• Core audience study (primary and
secondary customer/user base)
• Competitive analysis
• Market research
• SWOT
• Project plan
• Marketing strategy
• Content strategy
• Technology assessment / Functional
specifications
• Persona development
8. Objectives of a successful web strategy
8
• Defines your campaign’s primary purpose
and objectives
• Understand your target market
• Identify the differentiators of your brand
• Determine the benefits of your products and
services
• Determine all necessary strategies and
tactics needed to achieve your goals
10. User-oriented design
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Our team leverages the appropriate mix of right and left brained thinking to design
creative executions that communicate to your unique audience groups and prompt them
to take action – whether it be gaining customers or driving revenue.
Capabilities:
• Creative concepting
• Information architecture: (wireframing /
prototyping)
• Visual Interface Design (web, mobile,
application, marketing tactics)
• Heuristic Evaluation / Usability Studies
12. Web Development
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Directing your customer to a product or service is not enough to succeed. You must provide
the right experience to your audience in their desired medium. Our team does just that from
concept to completion. We develop full websites, landing pages and so much more.
Capabilities:
• Front-end Development: HTML, CSS, Javascript
• Back-end integration: PHP / MySQL
• CMS Integration (Wordpress, Expression Engine,
Drupal)
• Responsive / Adaptive development
• Landing page development
• Web & mobile application development
• Conversion rate optimization, A/B split testing
• Q/A testing
14. Overview of the media process
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Media
Strategy
Planning &
Buying
Analysis &
Optimization
Planning:
• Direct response needs
assessment
• Research & testing integrated
media plans
Analysis:
• Media tracking
• Pre and post-buy
• Performance reports
Buying:
• Negotiation
• Placement of all media
• Schedule maintenance
Optimization:
• Scheduling
• Media mix
• Vehicle allocation
15. Paid Search
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Paid search (SEM) enables you to reach your customers at the exact moment they are
looking for your products and/or services. When users perform a search within a search
engine, they are indicating to you which products they are interested in.
Program Benefits:
• Pricing Model: pay-per-click (PPC) model
• Media Placements: Text listings, bids for placements
• Targeting Capabilities: Geo-targeting, Contextual by
keyword, Day-parting
16. Pay-per-click Campaigns
16
Pay-per-click (PPC) advertising is an effective way to generate immediate traffic. Similar to
SEM, it allows you to target individuals within specific websites that they trust.
Program Benefits:
• Pricing Model: pay-per-click (PPC) model
• Bid on publisher and vertical categories that best fit
your product or service
• Ability to retarget with more relevant content based on
previous behaviors
• Targeting Capabilities: Geo-targeting, device type, day-
parting, demographic and psychographic
17. Display Advertising Campaigns
17
Display advertising is a form of online advertising where an advertiser’s message is shown
on a destination website, generally displayed within a box at the top, bottom or to one side of
the content on the page.
Program Benefits:
• Pricing Model: pay-per-click (PPC), impression (CPM)
or cost-per-action (CPA), cost-per-view (CPV) model
• Programmatic buys based on specific industry/vertical
websites
• Native buys – develop custom experiences, content
sponsorship
• Targeting Capabilities: content, device type, geo-
targeting, demographic, psychographic
18. Permission Email Campaigns
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Permission based email communication is targeted to consumers (publisher websites) who
have opted in to receive information from 3rd party advertisers. This acquisition program
uses demographic and behavior points to target and reach the right consumers, with your
offer at the right time.
Program Benefits:
• Connect with “pre-qualified” decision makers who have a
demonstrated interest in a specific product or service
• Opt-in; Sent from a trusted source (Publisher)
• Exclusive dedicated message (solo email message)
• Email communication is from established frequency
• Targeting: geo-targeting, demographic, psychographic
20. Email Marketing
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Email continually ranks as the number one direct channel in both daily use and consumer
preference for both personal as well as marketing communications. It is thriving, thanks in
large part to a whole new generation of mobile smartphone and tablet users that are
driving anywhere, anytime email usage.
Capabilities:
• Messaging strategy
• Audience targeting and segmentation
• Campaign development
• Platform integration (CRM, Marketing Automation)
• Tracking and Optimization (A/B, multivariate testing)
• Campaign Reporting
21. CRM & Marketing Automation
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Once Individuals have been identified and captured within a database we recommend
utilizing a platform to nurture them so that your Sales staff are not wasting time
responding to everyone.
The recommended program should contain business logic to identify/qualify individuals
that are closer to purchase point, and/or are more likely to convert to paying customers
Objectives:
• Reduce time to close and time spent on
communicating with “tire kickers”
• Nurture leads and move down sales funnel
through automated processes
• Develop systematic process for pre-qualification
and increasing lead closure rates
• Leverage acquired customer data to grow
database of “intelligent user records”