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Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Strategy Services Content Services Demand Services Channel Marketing Partner Marketing Visionaries Community More About Partner Marketing

Marketing with and through Partners: The Power of Co-Marketing
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Products

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Data-Driven Display Custom & Native Web Sites BrightTALK Summits Digital Advertising

Demand Gen & ABM

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Sales Enablement

Sales-Quality Leads Priority Engine Custom Content Sales Enablement

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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

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Strategy Services

Expert guidance to inform joint GTM strategy and messaging
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Marketing with and through Partners: The Power of Co-Marketing
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Content Services

Compelling joint content for every stage of the buyer’s journey
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Developing and Activating Your Content Strategy With and Through Partners
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Demand Services

Access and influence active buyers to drive partner pipeline
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Guiding the IT Buying Journey: Strategies for Partner Marketing
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Channel Marketing

Recruit and enable channel partners to grow your ecosystem
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
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Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

Products

Digital Advertising

Demand Gen & ABM

Sales Enablement

Strategic Services

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Digital Advertising

Data-Driven Display

Custom & Native Web Sites

BrightTALK Summits

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Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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BrightTALK Summits

Online sponsorable enterprise tech Summits, keynoted by leading industry experts
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Webinar Series for ABM: An 8-Step Planning Framework
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Demand Gen & ABM

Priority Engine

Lead Generation

Custom Content

BrightTALK Portfolio

Contact Data Services

Xtelligent Healthcare Marketing Solutions

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Portfolio

From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
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Build a Better Webinar: Creating a Promotion Plan
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Xtelligent Healthcare Marketing Solutions

11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
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Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
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Customers
Resources
Company
Product Demo

ABM

Strategies and tips to build, execute and measure ABM at scale.

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

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Webinars/Events

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

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ABM Engagement in the Age of AI

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Unlocking Deep Engagement: Creating an Always-On Webinar Series

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Demand Generation

Sales and Marketing Alignment

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Focus Summit: What is the Future of ABM?

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Webinar Series: ABM That Works

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Case Study

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs

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Sparking ABM with the Right Data and Insights

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Essential Metrics For Successful ABM

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Netting Deeper ABM Engagement with Webinars

Content Creation

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White Paper/E-Book

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

Accelerate ABM with Priority Engine PE July 2023

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Accelerate ABM with Priority Engine™

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Webinars/Events

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Content Creation

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Real Impact from Intent Data in 2023

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3 Ways to Use Intent Data to Improve ABM Outcomes

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Focus Summit: ABM Power Tactics

Multi-threading

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Multi-Threading: Successfully Bring Buying Teams Together

Sales and Marketing Alignment

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White Paper/E-Book

Building an ABM Program That Actually Works

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Video: How Intent Data Uncovers Real Opportunities

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Three Essential Ways to Use Intent Data for More ABM Revenue

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White Paper/E-Book

Using Intent Data for Effective Persona Development in ABM

Demand Generation

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White Paper/E-Book

Three Ways Personas Can Improve ABM Performance

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Product Sheet

The Critical Foundation for ABM Success

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White Paper/E-Book

A Practical Guide to Implementing Account-Based Marketing

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Case Study

How the VMware Tanzu^® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine^™

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Webinars/Events

Using High Value Offers For ABM Opportunity Creation

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Webinars/Events

Marketing Fails and Fixes: Unpacking Account-Based Marketing

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Webinars/Events

Billion Dollar Blindness

Demand Generation

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White Paper/E-Book

Decoding ABM: Simple Data-Driven Strategies for Successful ABM

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Video

Life is Full of Bad Funnels. Your Business Shouldn’t Be.

White Paper/E-Book

Focusing on the 3 Ps for ABM Revenue at Scale

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Webinars/Events

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

Content Creation

Demand Generation

Webinars/Events

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

Demand Generation

Sales and Marketing Alignment

Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

Demand Generation

ABM-That-Works-4-Resource-PLAY

Webinars/Events

Sustaining ABM Success: Balancing Scale and Customization

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Blog Post

Anonymous Still Means Anonymous – Sales Needs More

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Case Study

Verizon ABM with Intent: Frontline Success at Scale

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2023

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Video

Turning Funnels into Megaphones

Intent data for sales

Blog Post

Making Sense of Intent Data for Sales and Marketing Pros

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White Paper/E-Book

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

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White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

Blog Post

A Short Guide to ABM Engagement, Part 1: Sales

Sales and Marketing Alignment

Blog Post

A Short Guide to ABM Engagement, Part 2: Marketing

Sales and Marketing Alignment

ABM engagement for sales development

Blog Post

A Short Guide to ABM Engagement, Part 3: Sales Development

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White Paper/E-Book

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers

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White Paper/E-Book

Build a Demand Gen Engine for Buying Committees

Demand Generation

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White Paper/E-Book

7 Essential Metrics for Account-Based Marketing

Demand Generation

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Webinars/Events

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

Sales and Marketing Alignment

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White Paper/E-Book

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning

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Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

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White Paper/E-Book

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

Demand Generation

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Webinars/Events

Capitalizing on ABM Engagement: Measure Right, then Optimize

Demand Generation

White Paper/E-Book

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales

Demand Generation

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Presentation

Because Your MQLs Just Won’t Cut It

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