A new customer-centric revamp on Amazon Fire TV was spotted, mainly centering on its ads, which are now less intrusive when they appear on the big screens compared to before. Thanks to a new look, the ads will now appear in a mini player that will only take up a small part of the television instead of before, when they launched in full screen and were disruptive. 

Amazon Fire TV Ads Revamp Are Less Intrusive

The latest spotting by CordCutterNews details the latest changes on Amazon Fire TV. This update revamps the ad experiences on the platform, improving the device's entertainment value.

Previously, users who turned on their Fire TVs and Fire TV stick-powered devices would immediately be greeted with skippable ads that covered the entire screen. Amazon initially introduced this in the latter part of last year, with the ads on autoplay despite not yet searching for a stream or seeing other content. 

Now, it will no longer cover the entire screen, and a new update from Amazon for Fire TV devices will be coming in 2016 or later.

Read Also: Amazon Ads on Prime Video to Feature Products, New Interactive Formats Coming

Mini Player Shows Ads, No More Full Screen

Instead of the full-screen ads on Fire TV, users will now be greeted with a mini player that will play the ads on the bottom of the screen, alongside the several apps in line with it. Additionally, the ads would no longer play immediately, as it would appear after choosing a video to watch a few seconds into streaming.

Users may skip the autoplay ads on Fire TV by pressing the home button or setting a controller shortcut that would skip the ads.

Amazon's Ads for Streaming Experiences

Towards the end of 2023 and early 2024, Amazonushished in a new era for its streaming experiences and platforms, where it focused more on offering ads for users, asking for extra payments for ad-free. This was first seen on Amazon's Fire TV, where it would play an ad whenever the TV was turned on, and this came alongside its introduction of Vega, its new OS replacing the Android-based Fire OS.

However, it was closely followed by Amazon Prime Video, which would showcase ads by default on its $14.99 monthly streaming tier, with every movie showing a skippable advertisement and every few episodes for a series. Users may opt for the ad-free Premium on Prime Video, which is an additional $2.99 per month, making its subscription around $18 monthly. 

While many opted out of Amazon's streaming experiences that bring ads,  Fire TV users are left with fewer choices, one that would need to replace their streaming stick. For those stuck around with Amazon's annoying ads, there is good news in this recent revamp to Fire TV, which now features a dedicated mini-player for the ads that would not disrupt the television entertainment experience. 

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