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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Featured stories

A custom sticker printer sent a pro-Trump mass SMS and enraged its clients

Sticker Mule, a popular custom sticker printing company, also sent out an email in support of former President Donald Trump. Customers were mad — and maybe that was the point.

Instagram now lets you add up to 20 songs to your Reels

Now you can sync different tracks to the text, stickers, and clips in your Reels.

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Figma adds new investors to the fold at a $12.5 billion valuation.

That’s less than the $20 billion Adobe offered for the design platform company nearly two years ago, but investors buying in the secondary share sale included Coatue Management, General Catalyst Partners, Andreessen Horowitz, and Eddy Cue.

Figma left the Adobe deal with a $1 billion breakup fee, which, along with a big redesign, is part of why CEO Dylan Field remains optimistic.


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Court rejects TikTok’s effort to skirt EU competition rules.

The EU’s General Court has ruled that TikTok parent company ByteDance meets the required user threshold to be a “gatekeeper” under the Digital Markets Act.

TikTok has claimed it wasn’t valuable enough, and failed to obtain interim measures to avoid having to comply with DMA rules while it appealed the designation. The decision can still be appealed to the European Court of Justice.


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Donald Trump likes TikTok, not Zuckerberg.

In a wide-ranging interview with Bloomberg, the former president once again expressed support for the Chinese-owned juggernaut facing a ban in the US:

“Now [that] I’m thinking about it, I’m for TikTok, because you need competition. If you don’t have TikTok, you have Facebook and Instagram — and that’s, you know, that’s Zuckerberg.”

Bloomberg says he’s still stung by Facebook’s ban after the events on January 6th, 2021. “All of a sudden, I went from number 1 to having nobody,” said Trump, without feeling it necessary to challenge Zuck to a cage fight.


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Splice issuing a nonsense YouTube strike against a copyright attorney is a real choice.

A core trope of Verge coverage over the years is that copyright law is the only functional regulation on the US internet, because it allows various actors to demand content takedowns without worrying about that pesky First Amendment.

Anyway, Splice, a company which sells music samples and beats, got upset at Krystle Delgado, a copyright attorney and YouTuber, for showing one of their license agreements during a livestream, and issued a YouTube copyright strike over it. Her response video is pretty good — and neatly demonstrates the pressures and complexity independent creators face trying to do what would otherwise be straightforward journalism.


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A DIY Switch Lite OLED screen upgrade is coming for less than $50.

That’s according to YouTuber Taki Udon who’s been teasing the mod they’ve created for months and today shared a proof-of-concept video demonstrating a Switch Lite with a much improved OLED display.

There’s no word on availability, but with a confirmed price tag under $50 and an upgrade process that’s described as, “very easy,” we’re very tempted.


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Amazon just signed a big podcast deal.

The tech giant and comedian Dax Shepard agreed to an $80 million deal for his Armchair Expert podcast, The Wall Street Journal reports. Spotify had landed the show as an exclusive in 2021 before allowing it to be on other platforms last year.


Instagram’s Threads: all the updates on the new Twitter competitor

The latest app taking on Twitter is getting a boost from Instagram’s billions of users.

How one small company’s SEO garbage made it to Sports Illustrated and USA Today

The man behind the AI gaffes has a yearslong history of filling the internet with garbage.

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MrBeast’s next video pits 50 YouTubers against each other.

Creators like MKBHD, Logan Paul, Kai Cenat, Pokimane, and Valkyrae will vie for $1,000,000, according to MrBeast. He says the video will go live on Saturday.

In June, MrBeast posted a group photo featuring the creators in the competition — there are a lot more that I didn’t name here!


Canva CEO Melanie Perkins thinks the design world needs more alternatives to Adobe

To her, AI is just an extension of what Canva has always done: make accessible design tools that cost less than Adobe’s.

Figma pulls AI tool after criticism that it ripped off Apple’s design

Figma says it didn’t train the generative AI models it used and blames a ‘bespoke design system.’

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Twitch is giving streamers some handy new tools.

Streamers will be able to drop in on each other with Stream Together, clips are getting a more optimized creation flow, and the platform’s enhanced broadcasting feature will soon be available for all streamers to try, among other things.

Twitch is also making a “Streamer Achievement Program. Streamers will get statues after their channel reaches certain milestones for hours watched.


The Verge’s summer ‘in’ / ‘out’ list

Just having fun while we make this website.

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YouTube didn’t give Dr Disrespect a contract because of rumblings about his Twitch ban.

Per a Rolling Stone report with more details about the ban:

YouTube’s former global head of gaming partnerships at Google, Ryan Wyatt, confirmed to Rolling Stone that Beahm was not offered a contract due to chatter about the circumstances of his Twitch ban. He says that a Twitch employee and journalists investigating the incident told YouTube employees that it involved inappropriate messages to a minor.


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NBA 2K24 will remove Dr Disrespect from the game,

reports Dexerto. And the San Francisco 49ers are now cutting ties with him, too.

The game studio he co-founded also cut ties, and so did peripheral manufacturer Turtle Beach, following my colleague Ash’s reporting that he sent inappropriate messages to a minor. On Tuesday, he shared his side of the story.