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Privacy for America

HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now

May 10, 2024

By Lou Mastria

Big idea: A groundbreaking HHS report showed how advertising data used to target digital vaccination ads to underserved populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

A New Initiative to Advance Industry Privacy Protection Principles and Drive Efforts to Pass a Uniform Federal Privacy Law

December 8, 2023

By Lou Mastria

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.  The Responsible Privacy in Advertising Initiative (RPIA) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact pree

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

Summit Snapshot 19:DC: Rep. Cathy McMorris Rodgers (R-WA) Announces Push for Federal Data Privacy Law at DAA Summit with a Single National Standard

June 7, 2019

By Lou Mastria

Big Idea: Rep. McMorris Rodgers: “We must lead the world in establishing a regulatory framework that balances data privacy with the ability for our startups and small businesses to continue to innovate.”

We had a record turnout for our Summit 19:DC across Hill Day, the Digital Advertising Accountability Workshop and the Summit itself.  It was our seventh annual Summit, as we returned to the city of first such meetup, Washington, DC.

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