Ad Net Zero

🌏 Happy Friday! Catch up on what the Ad Net Zero team have been up to this week...      Sebastian Munden, Chair of Ad Net Zero, continued the ANZ journey towards sustainable advertising and presented the ‘Cannes Behaviour Change Magic Ingredients’ to the VML team. This was part of an insightful series of post-Cannes events - thank you to the VML team for the work that went into this!        GroupM hosted a Growth Session, on ‘Sustainable Marketing and Media’, including speaker Ninoksha D.👏They have identified six key takeaways for advertisers who are looking to start or are already on their sustainability journey. Find out more here: https://lnkd.in/e9TD96s6   Question of the Week: As the sustainability conversation picks back up, should marketers be held accountable for the energy consumption of new media formats and technologies? Campaign US has shared a new article featuring John Osborn, Director of Ad Net Zero US and Jess M. at System1. 🤓 Read full article here: https://lnkd.in/eJvnEed #SustainableAdvertising

🌱 For this week 'Better Future Showcase', Harriet Lamb, CEO at WRAP, provides expert commentary reflecting on Makro's brilliant initiative for using 'Life Extending Stickers', created by GREY COLOMBIA. The campaign effectively addresses the major issue of food waste in Colombia. As a result of using the stickers, the shelf lives of produce was extended by up to six days and saved 40-70 tonnes of food waste per week! Read Harriet Lamb's full article here: https://lnkd.in/eqyKiQXi

🗣 The standard deadline to enter the Campaign Ad Net Zero Awards is this Thursday so don't miss out! We are looking for cutting-edge campaigns and innovative projects that work hard to transform sustainable advertising worldwide. The work will be judged by global experts, who are all eager to review your submissions.      Take a look at the outstanding work from the 2023 winners: https://lnkd.in/eFDrYaZP    For guidance on what the judges are looking for this year, check out ‘The Top Tips Webinar’ which shares some of the judges insights on what makes an award-winning entry, watch here: https://lnkd.in/e-p7Jt3m    Enter before Thursday 18th of July: https://lnkd.in/eP22GR4J #CampaignAdNetZeroAwards #SustainableAdvertising

Happy Friday! 📢 This week Ad Net Zero have been out and about, take a moment to see what the team has been up to:      Matt Bourn spoke at MG OMD's, MG Unlocks Media Summit 2024 at City Hall in London.  He delivered 3 sessions which shared the latest from his book, #SustainableAdvertising (co-authored with Sebastian Munden), the work of Ad Net Zero and a deep dive into a bank of brilliant work that incorporates sustainability into its practice.     💚We Are AdGreen spoke at the UK Creative Festival about building a passion project into a business. Donna Head interviewed Jo Fenn, about how she created AdGreen and her journey into sustainable production!💚    Supporter update! Royal Mail has taken steps towards sustainability and is to halve UK domestic flights in a bid to cut carbon, read here: https://lnkd.in/eTRwe7XP    🏆Less than a week to go to enter the Campaign Ad Net Zero Awards! Don't miss the opportunity to have your work assessed by experts on both creativity and sustainability. Apply before 18th July here: https://lnkd.in/eP22GR4J #CampaignAdNetZeroAwards

With just over a week to go until the Campaign Ad Net Zero Awards deadline, this is the chance to submit your campaign to be judged by the panel of expert judges! The judges are looking for innovative campaigns that transform sustainable advertising and withhold exceptional creativity.   Don't miss your chance and enter your submission before Thursday 18th July: https://lnkd.in/eP22GR4J For further information please reach out to Ad Net Zero or Campaign UK. #AdNetZeroAwards

🌏 Happy Friday! It's been a busy week, here’s what the Ad Net Zero team have been up to...     How do we make every ad a sustainable ad? Matt Bourn, co-author of Sustainable Advertising, shares his insights in Toast series ‘Is Advertising Toast?’ Full interview here: https://lnkd.in/emTuRmcr    On Wednesday Alex d'Albertanson, Global Project Manager at Ad Net Zero, spoke alongside Felicity Stinton (Responsible Marketing Agency) at the DIMPACT Conference ‘Moving from Insight to Action on Digital Emissions’, A huge thank you to RELX for hosting this event and brilliant work from all the speakers👏    This week, we saw more great work on sustainability at ‘The IPA (Institute of Practitioners in Advertising) Business Growth Conference’ which shared the new report 'Agents For Change', pushing to make sustainability a part of every advertising agency's growth agenda. This was followed up by a brilliant panel, moderated by Tom Firth and featured Diageo, dentsu, Reckitt and ClientEarth. 🌱     We're thrilled to see that companies are already beginning to integrate the Global Media Sustainability Framework into their businesses. Congratulations to Greenbids - who's next? https://lnkd.in/er_mDTAA    📣Finally, UK Director Elle Chartres has been shortlisted for the category ‘Communication or Marketing Professional of the Year’ for BusinessGreen's UK Women in Green Business Awards 2024: https://lnkd.in/ehBPvpxY #sustainableadvertising #GlobalMediaSustainabilityFramework #Greenbusinessawards

♻ In this week’s ‘Better Future showcase', we are sharing the "Twiggy Full Circle" 2023 campaign by EssenceMediacom, created for eBay and Vogue's collaboration for London Fashion Week. This campaign champions sustainability in the fashion industry through innovative strategies. ♻     Produced by Vogue, the campaign recreates an iconic Vogue shoot from 1967 featuring the model Twiggy, who wears the same vintage accessories available on eBay. The advert captures the idea of timeless style and highlights the cyclical nature of fashion. The concept brings past and present full circle, successfully positioning eBay as a sustainable option that facilitates keeping up with trends through preloved items.      The campaign made global fashion headlines, appearing in major publications. eBay’s campaign garnered a +30% increase in positive sentiment and a +41% increase in intent to shop eBay pre-owned. 🏆   Full write-up here: https://lnkd.in/ef_fHQED Images sourced from: https://lnkd.in/ehXNwKjN   Credits      Advertiser / Brand, eBay Inc., San Jose      Creative Agency, EssenceMediacom, New York      Production Company, Vogue, New York     Media Agency, EssenceMediacom , New York #SustainableAdvertising #Prelovedclothing

We're just over two weeks away from the Campaign Ad Net Zero awards deadline. Don't miss the chance to have your work assessed by global experts on the dual criteria of creative excellence AND sustainability. Reach out to the Ad Net Zero team or Campaign UK for further details

📢 Its Friday! Here’s some updates from Ad Net Zero: 💚 A big thank you to Fleet Street Quarter for hosting a brilliant series of events for #LCAW. Sebastian Munden, was on the panel discussing ‘The role of media, advertising and brands in telling the story of how we need to live.’  The panellists led an insightful conversation which emphasised a transition within the ad industry, involves more than just decarbonising supply chains and avoiding greenwashing, it requires fundamentally reshaping the narrative and making the right choices. 🌱 Responsible Marketing Agency has shared "The Responsible Edit," which captures the best responsible work showcased at Cannes Festival. The collection discusses creative trends and themes, whilst emphasising the agency's commitment to improving advertising for society and the planet. Read pages 9-12 here: https://lnkd.in/eD-dFCqA Digiday have shared a new podcast featuring Robert Rakowitz, GARM Lead, who sheds light on new standards for sustainability measurement in media. Have a listen here: 👉 https://lnkd.in/eKjGMrFj The GARM Framework explained in 15 minutes! Have a listen to Brian O'Kelley simplify how to post about GARM: https://lnkd.in/e296nGSV 🌏 Sustainability in the news 🌏 Sky wins the sustainability award: https://lnkd.in/ei25iSMC How the EU will turn climate goals into law: https://lnkd.in/eJvnEed #GARM #Cannes #Sustaibability #lcaw 

⚡ Happy Monday – we have a quick request and a prize draw for you⚡ Ad Net Zero & The Advertising Association are proud partners of the Net Zero Business Census, designed to help us understand how much progress UK organisations have made on getting to net zero. It’s the last week to take part in the UK Net Zero Census, the largest national research initiative of its kind – can you help?     It’s very quick and simple to do (approximately 7 minutes) and by entering you can enter the prize draw for Census rewards, including free Carbon Clinics with a sustainability expert, subscriptions to IEMA’s Transform magazine, and more! About the census: It’s the largest national research initiative of its kind, delivered by UK Business Climate Hub in partnership with Planet Mark and a coalition of business associations, large corporates, and media outlets, including us, and some of our supporters such as Clear Channel UK who are marketing the Census on their OOH billboards. This is being run by UK Business Climate Hub and Planet Mark, and Ad Net Zero are proud to be a supporter of this initiative alongside so many other key organisations.  The census will establish:    ● How UK businesses are progressing with net zero targets  ● How many businesses are measuring their carbon footprint  ● The actions businesses are taking to reduce this footprint  ● A regional, sector and business size breakdown of the data    Special shout out to Ad Net Zero supporter Clear Channel UK who, under their Platform for Good initiative, donated advertising space to help boost awareness of the Census.     Help us understand how much progress UK businesses have made on getting to net zero. The UK Net Zero Business Census - UK Net Zero Business Census (netzerocensus.co.uk) #NetZeroBusinessCensus #Sustainability