After an extensive search for the perfect person to be our Head of Strategy here in London, we’re thrilled to introduce Sam Belt. As Kirsty Minns so brilliantly said in Campaign, "...With incredible experience working on brands the world truly loves, Sam’s leadership in brand, design and experience is exactly what we need. Her approach to solving problems aligns perfectly with ours, and I can't wait to see the amazing work we'll create together." 🔗 https://lnkd.in/dWPT7UKg Welcome to the team 🖤 #NewHire #Brandstrategy #Leadership
Mother Design
Design
A global independent design studio, sitting as part of the Mother family in London, New York, Los Angeles and Shanghai.
About us
We have a diverse portfolio of work and family of clients, brought together by a shared desire to make the best work we possibly can. For us, ‘best’ isn’t just about making stuff look nice, but instead design that helps to solve problems, tell a story, impact culture and drive progress within our industry and our client’s. So working across sectors, with clients big and small, we help brands to be at their ‘best’; establishing their enduring foundations, and bringing them to life in a way people can see, hear and feel (through branding, experiences, spaces and product).
- Website
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https://www.motherdesign.com/
External link for Mother Design
- Industry
- Design
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1996
- Specialties
- Visual Identity, Brand Strategy, Art Direction, Graphic Design, Brand Building, Brand Positioning, Tone of Voice, Motion, Experience Design, and Typography
Locations
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Primary
Biscuit Building, Redchurch Street
London, GB
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New York, US
Employees at Mother Design
Updates
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Check out New York Copy Lead Betsy Dickerson’s interview with The Subtext, where she discusses the world of brand writing, her circuitous career trajectory, and prunes. Read the article here: https://lnkd.in/ew2n_v28
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"At the moment, AI has the most impact for us during the ideation and concepting phases," says Iain Acton, our Motion Design Director in London. AI tools like MidJourney, ChatGPT, and Adobe Firefly have revolutionised the creative process by swiftly visualising ideas and enhancing the early stages of a project. These innovations save time and inspire unique, standout visuals, pushing creativity to new heights. Particularly during creative sprints, they help us generate distinctive images quickly, reducing hours spent searching for references on platforms like Pinterest and Are.na. This delivers a degree of efficiency that allows us to focus more on the creative development process itself. Thank you Creative Bloq for including our comments. Read more about the future of AI in graphic design here https://lnkd.in/dhXV8gck #AI #GraphicDesign #CreativeTech
The future of AI in graphic design
creativebloq.com
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Why do many brands struggle with their identity in the rapidly changing fashion world? Annabel Engels' latest article on Campaign US explores how some fashion brands are grappling with their image amidst evolving consumer expectations and ethical concerns. "Brands must evolve beyond their initial appeal and align with the values of today’s conscious consumers," says Annabel. Read the full story and learn how brands can redefine themselves to resonate and stay relevant. https://lnkd.in/esUVUusm #FashionIndustry #BrandIdentity #CreativeExcellence
Fast fashion brands have an identity problem
campaignlive.com
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Thank you Fast Company for covering our latest collaboration, which saw us tasked with crafting a new identity for air up®, the reusable water bottle brand, as it prepares for global expansion. The new brand identity explores the tension between our responsible adult selves and our playful inner children. Our goal was to redefine Air Up's persona, focusing on creating a bold and dynamic visual language that truly captures the essence of the brand. Creative Director Harry Edmonds explains, "By blending bold, expressive elements with a touch of whimsy, we've created a vibrant and engaging experience that speaks to both sides of our audience. Harnessing cutting-edge design tools and generative technology, we've pushed the boundaries to visually represent the concept of 'taste experienced through scent' in a tangible way." Read more in Fast Company here: https://lnkd.in/egJ8XUWW #rebrand #innovation #AirUp #creativity
This scented bottle is like Smell-O-Vision for water. Its rebrand is just as fun
fastcompany.com
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In today’s competitive retail environment, it’s not just what you see or hear that counts, but also what you smell. Mother Design's Managing Director, Annabel Engels, emphasises the untapped potential of scent in building deep brand connections in an article for The Drum's Retail Focus. The distinctive fragrances of Aesop and Abercrombie & Fitch Co. stores, or the luxurious aroma of Chanel No. 5 aren't just pleasant scents; they are strategic brand elements that enhance customer experience and cultivate emotional bonds. From elevating in-store experiences to integrating scents in OOH platforms and packaging, brands can impact consumer behaviour and loyalty. As Annabel perfectly puts it, “Scent has the unique ability to create emotional connections and bring back memories, making it a powerful tool in crafting unforgettable retail experiences.” Cue our recent work for Marks and Spencer, which pioneered the integration of scent branding in a multi-sensory takeover of Oxford Circus Tube station. OOH posters releasing the evocative aroma of sun lotion, transporting commuters to an M&S summer paradise. In a world where brands continuously chase visual and auditory novelty, integrating a unique scent can transform interactions from mundane to unforgettable, setting a brand apart in a saturated market. What's your favourite scent-inspired brand experience? Share with us in the comments below. Whether it's a store, a product, or a campaign, we'd love to hear how scent has made a lasting impression on you. Full article seen on The Drum here: https://lnkd.in/eTP5NEaN #ScentBranding #BrandExperience #RetailDesign #EmotionalConnection
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Thanks for the shout out, Creative Boom! Check out our new work for Netflix is a Joke!
Inspiration today: Mother Design's identity for Netflix Comedy festival is uniquely Angeleno: https://lnkd.in/eam-tGFj #brandidentity #identitydesign #graphicdesign #creativeboom 👀
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We're honored to have our work for Fork & Good, Inc. shortlisted at this year's D&AD Awards. Thank you to the jury and our brilliant partners who are reimagining the future of food. https://lnkd.in/grtZcdcH
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Earlier this week, saw the launch of a multi-sensorial takeover of the iconic Oxford Circus Tube station, as part of Marks and Spencer’ bold Summer campaign developed in collaboration with Mother Design and Mother. In a first for London’s Oxford Circus underground station, the OOH print formats have been infused with the evocative scent of sun lotion using Global media’s Aromaco technology. This innovative approach enables the campaign to engage multiple senses, transporting commuters from the hustle and bustle to a sun-soaked M&S paradise. Commenting on the campaign, our Partner & ECD Kirsty Minns said, "Taking a multi-sensorial approach to brand comms creates a more immersive and memorable experience. Scent is a particularly powerful tool in forging emotional connections and driving brand recall.” Sound and music also serve as an important bridge to connect brands with audiences on an emotional level. Although the OOH takeover didn’t feature sound, the campaign’s TV spot features the global hit "Pump up the Jam" by Technotronic. The track itself, often deemed one of the best European dance tracks of all time, is intrinsically tied to the ads concept and execution. Our ambition was to ensure that its innate memorability would help extend resonance and recall, even in formats without sound. Long after the music has stopped. Read more about this in Campaign UK here: https://lnkd.in/eV7_NPtr W/ Mindshare UK, Transport for London & Riff Raff Films #MultiSensorial #Branding #MarksandSpencer #OxfordCircusTakeover #CreativeCampaign
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Few events in Los Angeles, California have a footprint as large as Netflix Is A Joke Fest, a live, 12-day stand-up comedy festival featuring 400+ artists performing 500+ shows in 35+ venues. Ahead of this year’s festival which just wrapped, Netflix partnered with us to create a new visual system for the event’s 2024 return. Check out the full case study on our website: https://lnkd.in/eSaNmwrf