A Legacy of Leadership 🌟 Join us in celebrating Steve Schlesinger, Sago’s Executive Chairman, as he enters the Market Research Council 2024 Market Research Hall of Fame. Steve's commitment to philanthropic endeavors, his role as a mentor, and his visionary leadership are at the heart of Sago's mission to connect and inspire. Congratulations, Steve!
About us
Today’s markets demand new research methods. Sago, formerly Schlesinger Group, is the global research and data partner that connects business questions to human answers. Backed by our history, global reach, and innovative spirit, our adaptive solutions enable organizations to move beyond buyer data spreadsheets and make confident decisions. When businesses have questions, we find answers. We help you understand your customers as people — their wants, needs and pain points. And we’re a committed partner that works with you to define your needs. Our comprehensive suite of qualitative and quantitative capabilities equips our team to create custom-made solutions that provide extensive audience access and deliver the data you need to better serve consumers. After 55+ years in market research, our experience and stability support reliable offerings that grow your customer knowledge base, and our commitment to continuous improvement drives us to pioneer new paths in a rapidly evolving industry. Our range of solutions and expertise is constantly expanding, but our focus remains the same: people. Ready for answers? Just say go. #Sago. Connect@Sago.com #mrx #restech #marketresearch
- Website
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https://sago.com
External link for Sago
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Iselin, New Jersey
- Type
- Privately Held
Locations
Employees at Sago
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Troy Anderson (he/his)
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Adam Froman
Experienced technology CEO, Award Winning Entrepreneur, Digital Innovator, Business builder, Investor, Experienced in building a Scaleup with a…
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Katharine Reagan
Executive Leader | Revenue Acceleration | Business Transformation | Sales Strategy & Operations | Team Excellence
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Rob Berger
Updates
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Closing out The Quirk's Media Event 2024 on a high note! The Sago booth was buzzing with energy and insightful conversations. Special thanks to Chawntae Applegate, Reed Cundiff, Raj Manocha, and Amanda Karp for their dedication and to everyone who came by to connect, learn, and collaborate. Looking forward to the next chapter! #QuirksEvent #SagoInsights #MarketResearch
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Join us at The Quirk's Media Event in New York as Chawntae Applegate, EVP, Channel Leader at Sago, explores the evolving expectations of research panels. Together with Frank Kelly from Virtual Incentives and James Rawstorne from Kantar, they'll discuss how to keep panelists engaged and suppliers up-to-date in our rapidly changing industry. Don't miss their session, "Give them what they want: Exploring evolving panel expectations," tomorrow, July 18th from 1:30 pm - 2:00 pm in Room 3. Learn more: https://bit.ly/3zNsmIx Plus, catch our Executive Chairman, Steve Schlesinger, in a fast-paced session with Merrill Dubrow as they tackle your toughest business problems, also held tomorrow, July 18th from 12:00 pm - 12:30 pm in Room 4. Learn more: https://bit.ly/3Sb4Zii #MarketResearch #QuirksEvent
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https://bit.ly/4cENyiv In finance, data is king. Crown your strategies with insights that matter. 👑 Sago provides finance managers with consumer insights to uncover competitive advantages, enhance customer journeys, and personalize marketing. Leverage the full power of data to make informed decisions. Are you in the finance industry and need support with consumer insights? Explore the different ways we can help you: https://bit.ly/4cHCZLs #Finance #ConsumerInsights #MarketResearch
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https://bit.ly/4bP0HEe Is Your Survey Data at Risk? 🛡️🚨 Learn to spot the signs of online survey fraud to ensure your research remains accurate and reliable. Discover key red flags, and download our detailed eBook for a full guide and more prevention tips. Protect your insights and make informed decisions with confidence. Download the eBook now: https://bit.ly/4cDO3Jn #DataProtection #SurveySecurity #MRX
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https://bit.ly/4ctw5cB 🗳️ A Shift in Support: Georgia’s Third-Party Voters Speak Out Discover why Georgia's third-party voters are turning away from Biden and Trump. From backing RFK Jr. and Cornel West to frustrations with debate exclusions, these insights reveal key shifts in voter sentiment. Dive deeper into their views and what they mean for the 2024 election: https://bit.ly/3XZnLg8 #VoterInsights #ThirdPartyVoters #Election2024 #PoliticalAnalysis
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https://bit.ly/3S2Z0vL Summer Travel Insights are Here! ✈️🏖️ Budget constraints are significantly impacting travel plans this year. Our latest travel omnibus survey reveals that nearly a third of travelers have reduced their travel budgets, opting for shorter, local trips. Meanwhile, those with higher budgets are planning longer, more luxurious vacations abroad. Discover how these trends are shaping the travel landscape across the U.S., Canada, and the U.K. Dive into the full report here: https://bit.ly/3WhK0wA #TravelTrends #Summer2024 #TravelInsights #BudgetTravel
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Mark Your Calendars for The Quirk's Media Event 2024 in New York! 📅 Get ready for two days of insightful sessions, vibrant networking, and a collaborative atmosphere on July 17-18. Connect with industry leaders, explore the latest in marketing research, and be part of an inclusive community. Join Sago’s Chawntae Applegate, Reed Cundiff, Raj Manocha, and Amanda Karp at Booth 219 to connect, learn, and collaborate. Learn more: https://bit.ly/3WgPJmn #MRX #QuirksEventNYC
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https://bit.ly/45UpJ3v Say hello to effortless engagement with Smart Replies on QualBoard! 💬✨ Our AI tool offers quick, context-based response options for moderators, ensuring you stay connected with participants without missing a beat. Whether it's acknowledging a response or prompting for more detail, Smart Replies makes moderation a breeze. Discover more about our AI-powered tools: https://bit.ly/3XUAhNY #QualBoard #AIFeatures #SmartReplies #AIinResearch
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https://bit.ly/3XPWvkk 📽️ Decoding Gen C: Webinar Now On-Demand! The COVID-19 pandemic gave rise to Generation C, a cohort within Gen Z poised to reshape consumer behavior and societal norms. Join Brianna Aragon, Diane Hessan, and Lisa Morales Freed as they explore the values, habits, and perspectives of this influential generation. From deep-dive insights into Gen C's consumption patterns to actionable engagement strategies, this webinar covers it all. Learn how to connect authentically with Generation C and leverage psychographics for a competitive edge. Watch the full webinar on-demand now: https://bit.ly/3xFAdaq #GenC #GenZ #ConsumerBehavior #MarketResearch