YES. "Bringing together rich datasets with high-quality continuous panel data makes sense". YES, YES, YES.
Having reached the milestone of 7.000 reporting households, it is timely to read this article today
UKOM
Market Research
UKOM: UK's online measurement body owned by ISBA, AOP & IAB & advised by IPA. UKOM works in partnership with Ipsos iris.
About us
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with Ipsos iris UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB UK) and The Incorporated Society of British Advertisers (ISBA) The Institute of Practitioners of Advertising (IPA) are represented on UKOM’s executive board in an advisory role. UKOM’s primary function is one of standard setting and governance. Fundamentally UKOM is the key industry stakeholders coming together to identify, define and govern a common UK industry standard for online audience measurement.
- Website
-
http://www.ukom.uk.net
External link for UKOM
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 2010
- Specialties
- Internet measurement
Locations
-
Get directions
67-68 Long Acre
London, WC2E 9JD, GB
Employees at UKOM
Updates
-
UKOM reposted this
Fascinating intro by Saatchi & Saatchi UK's Richard Huntington to 2024's Touchpoints at IPA (Institute of Practitioners in Advertising) this morning. Amidst much insight and clarity of thought, I particularly enjoyed one of the broader messages (and I paraphrase a little): "Marketing has lost sight of reality and in digging in the detail of some rather flaky data we have forgotten the value of big data sets and REAL behavioural data." Not really surprising I liked it, it's what UKOM endorsed data from Ipsos iris is all about. I encourage all agency planners to join those at Havas Media Network, dentsu, Goodstuff, the7stars and others who are using our agreed industry standard data as a plank in the foundation of their online media planning. 👏 #standardsmatter #audienceinsight #mediaplanning IAB UK AOP Association of Online Publishers ISBA
-
UKOM’s Insight Director Julie Forey remembers the power of the Evening Standard paper on and after 7/7, a day she and many Londoners will, understandably, never forget. Ipsos Ipsos UK Newsworks AOP Association of Online Publishers IAB UK IPA (Institute of Practitioners in Advertising) ISBA
19 years ago I was on my way to work reading a paper copy of Metro newspaper, when a bomb was detonated on the tube I was travelling on. Like Metro, The Evening Standard became a welcome distraction for me on my commute in the days and weeks that followed so I was sad to hear the recent news that there will no longer be a daily print addition. How times have changed since 2005… With smartphones now ubiquitous, 4 and 5G on the underground and more people working from home it’s no surprise that the print edition struggled. However, although it may seem like the end of an era, the brand’s digital format continues to attract audiences. The latest UKOM data from Ipsos iris shows that 11.2 million people viewed content from the Evening Standard online in May – that’s 23% of the UK online 15+ population. Unsurprisingly, this is higher in London (36%) and popular commuter towns such as Tunbridge Wells (27%) and St Albans (28%) but high reach is not restricted solely to the South-East. For example, in May nearly a quarter of people from Newcastle read content from the Evening Standard online – perhaps attracted by Premier League content given the Magpies were competing with Chelsea and Spurs for a European place? News impacting mainly Londoners is obviously still popular among its readers. In the first 6 months of 2024, the day that the Evening Standard had its highest online audience according to Ipsos iris was May 3rd – the day after the London Mayoral Election. However, with news aggregators and social media now surfacing relevant content to everyone, the capital’s newspaper now has a much wider readership – across the UK. UKOM Ipsos Ipsos UK Evening Standard
-
https://lnkd.in/ePrc_ayw A recent report from Reuters Institute for the Study of Journalism examined the global production, distribution and consumption of digital news. UKOM's Insight Director Julie Forey has picked some key findings and looked at the UK market specifically to see if it chimes with them. Newsworks AOP Association of Online Publishers BBC News IPA (Institute of Practitioners in Advertising) News UK Reach plc Mail Metro Media Sky News ISBA IAB UK
Takeaways from the Reuters 2024 Digital News Report
ukom.uk.net
-
It’s all about the company you keep ! Congratulations to Sky Media UK , Ipsos UK and of course UKOM
In partnership with Sky Media UK and Ipsos, UKOM are so proud to have won yet another industry award for best research/insight project. Ground-breaking work from Rebecca Slack and the team from Ipsos UK to deliver the expansion of measurement of Sky's off platform video audience. Sky Media always support industry standards - we thank you and the other broadcasters, publishers, agencies and government bodies that don't just talk the talk but walk the walk. AOP Association of Online Publishers IAB UK ISBA IPA (Institute of Practitioners in Advertising) #standardsmatter #audienceinsight #datainsight
-
-
UKOM was delighted, along with the AOP Association of Online Publishers and Haymarket Media Group to recognise last night the outstanding and sustained work that Jo Holdaway of INDEPENDENT DIGITAL NEWS AND MEDIA LIMITED has done that has benefited the entire digital publishing industry. Jo's award is in memory of Bill Murray, a man who through his work with Haymarket, AOP and UKOM did SO much to create a stronger industry for us all. We miss him. It's great that his name lives on in this award.
-
-
In partnership with Sky Media UK and Ipsos, UKOM are so proud to have won yet another industry award for best research/insight project. Ground-breaking work from Rebecca Slack and the team from Ipsos UK to deliver the expansion of measurement of Sky's off platform video audience. Sky Media always support industry standards - we thank you and the other broadcasters, publishers, agencies and government bodies that don't just talk the talk but walk the walk. AOP Association of Online Publishers IAB UK ISBA IPA (Institute of Practitioners in Advertising) #standardsmatter #audienceinsight #datainsight
-
-
UKOM: Who? Why? How? What? This video will tell you all you need to know about us and Ipsos iris, the data we endorse as the UK industry standard for online audience measurement on PC, tablet & smartphones.
UKOM Introduction Video
drive.google.com
-
UKOM reposted this
🚀 Transform Your Media Measurement Strategies 🚀 Our first white paper, "Synthetic Data Gets Real”, is a must-read for anyone involved in media measurement. Katherine Page, an industry expert, explains why people-centric measurement is essential and how Ipsos iris overcomes the challenges faced by previous methodologies. This comprehensive yet accessible report brings UKOM's mission to life and provides deep insights into the future of synthetic data. It demystifies synthetic data and highlights how it can overcome the challenges of fragmented media landscapes. 🔗 Get the FREE white paper here: https://lnkd.in/ecHsVRGq #TechInnovation #SyntheticData #MediaAnalytics #UKOM
-
-
🚀 Transform Your Media Measurement Strategies 🚀 Our first white paper, "Synthetic Data Gets Real”, is a must-read for anyone involved in media measurement. Katherine Page, an industry expert, explains why people-centric measurement is essential and how Ipsos iris overcomes the challenges faced by previous methodologies. This comprehensive yet accessible report brings UKOM's mission to life and provides deep insights into the future of synthetic data. It demystifies synthetic data and highlights how it can overcome the challenges of fragmented media landscapes. 🔗 Get the FREE white paper here: https://lnkd.in/ecHsVRGq #TechInnovation #SyntheticData #MediaAnalytics #UKOM
-