Here's how you can foster and empower creative risk-taking as a product manager.
As a product manager, your role is not just to oversee product development but to also champion innovation within your team. Fostering and empowering creative risk-taking is crucial to staying competitive and delivering value to your customers. It involves creating an environment where new ideas are welcomed, and failure is seen as a learning opportunity. By encouraging your team to take calculated risks, you not only spur innovation but also drive personal growth and team cohesion. Let's explore how you can cultivate this environment and lead your team to think outside the box.
Building a foundation of trust within your team is essential for creative risk-taking. You should make it clear that it's safe to express unconventional ideas without fear of ridicule or harsh judgment. Encourage open communication and show genuine interest in your team's suggestions. When trust is present, team members are more likely to share their innovative thoughts and take the initiative to experiment with new approaches, knowing they have your support.
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Akhil Sharma
Head of Product - Director Growth & Acquisitions products at Razorpay, ex- Adobe, Expedia, Ola || Featured Speaker || Product Coach and trainer || MBA- IIM Calcutta , Btech- NSIT
Based on my 15+ years in startups and MNC product companies alike, you can foster and empower creative risk-taking by creating a culture that encourages experimentation and setting a safe environment for failure. Reward innovative ideas and celebrate successful risks. Provide your team with the resources and autonomy to explore new solutions. Establish clear objectives but allow flexibility in how they are achieved. Regularly hold brainstorming sessions and encourage cross-functional collaboration. By promoting a supportive atmosphere and valuing creative efforts, you enable your team to take calculated risks that drive innovation.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ To cultivate trust within your team, ensure it's safe to express unconventional ideas without fear of ridicule. Foster open communication and show genuine interest in team suggestions. Encourage and support creative risk-taking by validating innovative thoughts and providing a secure environment for experimentation. When team members feel trusted, they are more likely to share their ideas and take initiative, leading to greater innovation and collaboration. This foundation of trust is crucial for a dynamic and successful team.
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Ali Kayahan
I Build & Grow Tech Products
Cultivating a climate of trust has been essential to fostering innovation among my staff. By fostering an environment where everyone's contributions are acknowledged and respected, I have observed a noticeable increase in the number of creative and original ideas being put forth. During a specific project, I actively welcomed all ideas, regardless of their level of conventionality. This strategy not only resulted in a substantial advancement but also greatly enhanced team morale and unity. My commitment to building trust fosters a culture that not only embraces but also commends the act of taking well-thought-out risks.
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ilker Yoldas
Head of Studio (Live Ops) at Quiet // Helping companies drive monetization growth with data & LiveOps // Ex- Homa / Tastypill (Casual Azur) / Peak Games (Zynga / Take-Two Interactive)
It's also crucial to recognize and celebrate the team's successes and learning moments. Acknowledging both achievements and constructive failures helps create a positive and resilient team culture. This approach not only boosts morale but also encourages continuous innovation and improvement, as team members feel valued and motivated to contribute their best ideas and efforts.
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Afroz Alam
Strategic Product Leader | Senior PM at Bajaj Finserv | IIM-K MDP Graduate | 2M+ Views
Great products rarely emerge from playing it safe. As a product manager, you hold the key to unlocking a culture of creative risk-taking within your team. Here's how you can become a champion for bold ideas and empower innovation: Shift the Focus from "What's Wrong" to "What's Possible?" Our natural tendency is to identify problems. But great product managers also ask, "What exciting possibilities lie ahead?" Encourage brainstorming sessions that explore uncharted territories. Embrace Calculated Risks, Not Reckless Gambles. Not every gamble pays off. But by fostering a data-driven approach, you can identify calculated risks with high potential rewards.
One of the most important aspects of fostering creativity is to redefine failure. Instead of viewing it as a setback, encourage your team to see failure as a valuable learning experience. When a new idea doesn't work out, lead a constructive discussion on what can be learned from the attempt. This approach helps remove the stigma around making mistakes and reinforces the idea that taking risks is a necessary part of innovation.
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Ali Kayahan
I Build & Grow Tech Products
Within my position, I have actively promoted a culture that embraces failure as a valuable opportunity for growth. For instance, a project deviated from its intended course, resulting in a substantial impact on timelines. Rather than assigning blame, we conducted a thorough analysis of our mistakes, which provided us with valuable insights into how we allocate resources and define project scope. This change in perspective has fostered a more inventive team environment, promoting imaginative ventures without fear of failure, ultimately resulting in innovative improvements to our products.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ To foster creativity, redefine failure as a learning experience. Encourage your team to see unsuccessful attempts not as setbacks but as opportunities for growth. When an idea doesn't work out, lead constructive discussions to extract valuable lessons. This approach removes the stigma of mistakes, promoting a culture where taking risks is viewed as essential for innovation. Embracing failure in this way cultivates a resilient, forward-thinking team more willing to experiment and innovate.
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Hassan .
Product Enthusiast || Product intern @ IRCTC Official || National Finalist "HULT PRIZE 24" || Problem Solver, Strategy, User Research || Ex- Teamscart(Xoxoday) || Ex-Puma India ||Ex- ITC Royal Bengal
Creating a "failure framework" to maximize learning. Implement a structured post-mortem process for failed initiatives, focusing on extracting actionable insights. For example, Google's famous "20% time" policy led to both successes (like Gmail) and failures. Instead of abandoning the concept, they evolved it into more focused innovation programs. By systematically analyzing failures, you transform setbacks into stepping stones for future success. This approach not only destigmatizes failure but also turns it into a valuable asset for continuous improvement and innovation.
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Prianca Saini
I help brands scale from 0 to 1 through comprehensive 360-degree strategic marketing and product plans | Strengthening my Product Intuition Muscle | $600k+ ROI generated | 50+ clients served | 8+ years of experience
Understand that not every risk will pay off, but each failure provides valuable lessons. Create a culture where failures are seen as learning opportunities rather than setbacks. Share stories of famous product failures that led to eventual success, and openly discuss what can be learned from each attempt. This approach helps team members feel more comfortable taking calculated risks.
While encouraging risk-taking, it's also vital to set clear boundaries. Explain the difference between creative risks and reckless decisions. Establish guidelines for the kind of risks that are acceptable and those that aren't. This clarity will help your team understand where they have the freedom to innovate and where they need to be cautious, ensuring that risks are calculated and aligned with the product's goals.
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Ali Kayahan
I Build & Grow Tech Products
Establishing boundaries has been crucial for encouraging innovative risk-taking. For example, I advocate for the exploration of novel functionalities, as long as they align with our strategic goals. On one occasion, a member of the team suggested an inventive, although expensive, feature. We evaluated it based on our guidelines, choosing to start with a scaled prototype. This methodical approach guarantees that we may incorporate innovation without jeopardizing the feasibility of the project, enabling the team to investigate novel concepts while remaining strategically focused.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ While encouraging risk-taking, set clear boundaries to differentiate between creative risks and reckless decisions. Establish guidelines for acceptable risks versus those to avoid. This clarity helps your team understand where they can innovate freely and where caution is needed, ensuring risks are calculated and aligned with product goals. Clear boundaries promote a balanced approach to innovation, fostering creativity while maintaining strategic focus and minimizing unnecessary risks.
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Mahboubeh Kamalkhani
Product Manager | Master of Business Administration
Clearly outline the acceptable limits for risk-taking to ensure that creativity is directed towards strategic goals. Encourage team members to evaluate potential risks and rewards before proceeding.
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Hassan .
Product Enthusiast || Product intern @ IRCTC Official || National Finalist "HULT PRIZE 24" || Problem Solver, Strategy, User Research || Ex- Teamscart(Xoxoday) || Ex-Puma India ||Ex- ITC Royal Bengal
Create a "risk spectrum" that allows for varying degrees of innovation. Instead of rigid rules, develop a flexible framework that categorizes risks based on potential impact and resource investment. For example, Pixar encourages "plussing" - a technique where team members build on ideas without criticism. This fosters creativity within defined project parameters. Implement a "risk assessment matrix" that helps team members evaluate their ideas against established criteria. This approach empowers individuals to self-assess risks, promoting autonomy while ensuring alignment with product goals.
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Prianca Saini
I help brands scale from 0 to 1 through comprehensive 360-degree strategic marketing and product plans | Strengthening my Product Intuition Muscle | $600k+ ROI generated | 50+ clients served | 8+ years of experience
While encouraging creative risk-taking, it’s important to set clear boundaries to ensure that risks are manageable and aligned with the overall strategy. Define the acceptable level of risk, provide guidelines for decision-making, and establish checkpoints to monitor progress. This way, you can ensure that innovation does not lead to chaos, and the team remains focused on strategic goals.
To truly empower creative risk-taking, you must recognize and reward innovation. Celebrate successes, no matter how small, and give credit where it's due. This not only boosts morale but also motivates your team to continue pushing boundaries. When team members see that their creative efforts are appreciated, they'll be more inclined to contribute original ideas in the future.
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Ali Kayahan
I Build & Grow Tech Products
According to my own experience, offering rewards for innovative thinking is critical for fostering a culture of innovation. Previously, I spearheaded a project where we established a bonus system to acknowledge innovative ideas that underwent successful implementation. This strategy not only improved our project's creative outputs, but it also significantly increased team participation. Knowing that their efforts would receive recognition and reward made the team members more enthusiastic about presenting unique ideas. This approach has always allowed us to maintain a competitive advantage in the market by cultivating a proactive and inventive team environment.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ To empower creative risk-taking, recognize and reward innovation. Celebrate successes, no matter how small, and give credit where it's due. This boosts morale and motivates your team to keep pushing boundaries. When team members see their creative efforts appreciated, they are more likely to contribute original ideas in the future. By valuing innovation, you create an environment where creativity thrives and continuous improvement is encouraged.
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Prianca Saini
I help brands scale from 0 to 1 through comprehensive 360-degree strategic marketing and product plans | Strengthening my Product Intuition Muscle | $600k+ ROI generated | 50+ clients served | 8+ years of experience
Acknowledge and reward team members who take initiative and bring innovative ideas to the table. Whether it’s through public recognition, bonuses, or career advancement opportunities, showing appreciation for creative efforts reinforces a culture of innovation. Celebrate successes, big or small, and highlight the positive impact of taking risks.
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Hassan .
Product Enthusiast || Product intern @ IRCTC Official || National Finalist "HULT PRIZE 24" || Problem Solver, Strategy, User Research || Ex- Teamscart(Xoxoday) || Ex-Puma India ||Ex- ITC Royal Bengal
3M's "15% culture" allows employees to spend 15% of their time on passion projects. This led to innovations like Post-it Notes, but more importantly, it instilled a company-wide innovative spirit. Implement an "innovation journal" where team members document their creative processes, regardless of outcomes. Regularly review and discuss these journals, highlighting novel approaches and creative problem-solving. This method encourages continuous innovation, fosters a learning culture, and ensures that creative efforts are recognized beyond just successful end results.
Ensure that your team has access to the resources they need to explore new ideas. This might include time, budget, or tools necessary for experimentation. When team members know they have the support and resources to pursue their creative initiatives, they're more likely to take the leap and invest in innovative solutions.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ Ensure your team has access to the resources they need to explore new ideas, including time, budget, and tools. Providing these resources signals your support for their creative initiatives, encouraging them to take risks and invest in innovative solutions. When team members know they have the necessary backing, they are more likely to pursue and develop original ideas, driving overall innovation and success.
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Hassan .
Product Enthusiast || Product intern @ IRCTC Official || National Finalist "HULT PRIZE 24" || Problem Solver, Strategy, User Research || Ex- Teamscart(Xoxoday) || Ex-Puma India ||Ex- ITC Royal Bengal
Airbnb's early team created their own cereal brands to fund their startup when traditional resources were scarce. This resourcefulness became a cornerstone of their innovative culture. Implement a "constraint innovation challenge" where teams brainstorm solutions with limited resources. This approach not only stretches creativity but also prepares the team to innovate under various circumstances.
As a product manager, you set the tone for your team's culture. Demonstrate your own willingness to take creative risks by sharing your ideas and participating in brainstorming sessions. Your example will inspire your team to follow suit and create a dynamic environment where creativity thrives.
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Joaquim Costa
Product Expert | Author of Become a Product Manager Book | 6x founder, 2 crashes, 2 exits | Hustler 24h/7
Improve 10x Your Product Work with Rowsup.io __ As a product manager, lead by example to cultivate a culture of creativity. Demonstrate your willingness to take creative risks by actively sharing your ideas and engaging in brainstorming sessions. Your involvement and openness will inspire your team to emulate this behavior, fostering a dynamic environment where creativity and innovation thrive. Leading by example is crucial in setting the tone and expectations for your team's approach to innovation.
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Praneeth Narisetty
Teaching Assistant @ Boston University | Product Manager specializing in UI/UX Design | Expert in Cloud, Security, Data & AI | MultiCloud - GCP/AWS/Azure
Show your own commitment to innovation by actively participating in creative processes and taking risks yourself. By demonstrating your own willingness to think outside the box and try new things, you'll set a powerful example for your team to follow.
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Swapnil Katiyar
Product Lead@Mensa Brands, ex- Unilever | IIM B I CSE MNNIT
It is utmost important to gear up the culture that fosters creative risk taking. On top of this, one simple mind set change is needed depending on the stage the company is in. Mindset while creating products for startups at different stages need different risk appetite- clearly calling that out with an example with the team tells them their playing field. Eg. A zero to one startup needs a working product which may need replacement next week, month or year but only if market fit is assured. Similarly, a 1 to 10 stage startup needs something that can be replicated or extended but can be changed/ scrapped after a quarter if it outlives its purpose etc. Visibility on the expected lifetime of the products enables educated risk taking.
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Moataz Issa
Product at T-Vencubator
create a supportive environment that encourages innovation. Build a culture where experimentation is valued and failures are seen as learning opportunities. Encourage your team to propose bold ideas and give them the resources and time to explore these ideas. Lead by example, showing openness to new approaches and a willingness to take calculated risks. Recognize and celebrate creative efforts and successes, no matter how small. Provide constructive feedback and guidance to help refine and improve ideas. This approach empowers your team to push boundaries and drive innovation.
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