Ali Kayahan

MS MARCO Web Search: a Large-scale Information-rich Web Dataset with Millions of Real Click Labels https://lnkd.in/d-4S9g6b "Recent breakthroughs in large models have highlighted the critical significance of data scale, labels and modals. In this paper, we introduce MS MARCO Web Search, the first large-scale information-rich web dataset, featuring millions of real clicked query-document labels. This dataset closely mimics real-world web document and query distribution, provides rich information for various kinds of downstream tasks and encourages research in various areas, such as generic end-to-end neural indexer models, generic embedding models, and next generation information access system with large language models. MS MARCO Web Search offers a retrieval benchmark with three web retrieval challenge tasks that demand innovations in both machine learning and information retrieval system research domains. As the first dataset that meets large, real and rich data requirements, MS MARCO Web Search paves the way for future advancements in AI and system research. MS MARCO Web Search dataset is available at: https://lnkd.in/dJemmzTy."

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Here is a list of 999 SaaS products that disclose their MRR. ✅ It's Stripe-verified. No bragging here. Interesting insights: ⦿ 1.2% make +$100K /mo. ⦿ 7.6% make +$10K /mo. ⦿ 20% make +1$K /mo. To get the list, comment "SaaS" and make sure we are connected.

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How fast growing startups found Product Market Fit👇 1. How to get to Product Market Fit: what it is, step by step guide and success cases like Notion, Canva and Stripe: https://lnkd.in/dRqXZfPD 2. How to find your first 10 clients and not lose them in 1 month: https://lnkd.in/dXE9gevx 3. The $1M ARR Playbook and how HeyGen, Lemlist and Canny did it: https://lnkd.in/dYNayi59 4. The Customer Centric Go To Market Strategy: the simplest, most effective way to sell your startup's product + flywheel growth: https://lnkd.in/dwx56UVE 5. How to ship fast and create a customer feedback loop that grows your startup: https://lnkd.in/dM_zUBgW 6. The How to sell guide for the first time founder + how Notion, Hubspot & PandaDoc do it: https://lnkd.in/d9Q2p28Z 7. How to ship fast and create a customer feedback loop that grows your startup: https://lnkd.in/dM_zUBgW 8. The Product Market Fit Framework by Sequoia: https://lnkd.in/dHWu_wy9 9. The Four levers of Product Market Fit by First Round Capital: https://lnkd.in/dPfEEtHJ 10. How Linktree got from 0 to $37M ARR and 12M users with the simplest product ever: https://lnkd.in/dET-g-Gd

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Think you need a mobile app? Maybe not. Web apps are: - Quicker to launch - Simpler for user trials - More cost-effective Just send a link, and you're all set. Exceptions? Sure: - Constant offline use - Intense data processing - Essential phone hardware access like Bluetooth or NFC When is a mobile app non-negotiable for you? #Startup #Founder #NoCode #Webapp

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Really powerful insights into onboarding and converting, derived from actual onboarding experiences.

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My first experience with parasite SEO was terrible Read it, before starting your first campaign. A year ago, my colleague, agreed to publish 6 articles on a niche domain about internet marketing. Here are examples of pages we published: - /broken-link-checker/ - /website-crawler-tools/ - /seo-audit-tools/ - /best-seo-extensions-for-chrome/ - /best-white-label-seo-tools/ - /best-seo-monitoring-tools/ We didn't write this content ourselves, the site owner wrote it. After publication, in July 2023, articles began to rank in 50-60 positions for the keywords we needed. The domain was not bad according to Ahrefs metrics. No signs of trouble. But then, Google’s autumn updates almost completely killed the ranking of this site. And if you evaluate the content of this site, then it was deserved. What lesson did I learn from this? 1. If you do parasite SEO on a niche site that often publishes materials on a wide list of topics, you are taking a very big risk. See my last post. There is an answer why: https://lnkd.in/dR8es8xX 2. When you do parasite SEO, it is better to write the content yourself or at least control its creation. 3. It is better to publish fewer articles, but on a more authoritative domain, where the cost of entry is high. It is ideal to take a large media website or an authoritative niche site for which parasite SEO is not the main income and which is interested in excellent content for its audience. Do you have a similar experience?

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How did InvisionApp with a $1.9 billion valuation fail so badly? The short answer: - Lack of product focus - Marketing over innovation - Feature release stagnation - Declining customer trust - Missing innovation in the design space They could have easily prevented all of this! They had the talent. They had the money. They had the insight in the design industry. I covered this all in yesterday's newsletter issue. You can read it here: https://lnkd.in/dPU_kYF5

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Top 10 resources to find Product Market Fit 👇 I’ve been researching for several months about how successful startups achieved PMF. These are my most valuable resources so far: 1. How to get to Product Market Fit: what it is, step by step guide and success cases like Notion, Canva and Stripe. https://lnkd.in/dRqXZfPD 2. No. 1 customer acquisition strategy for startups in crowded markets: https://lnkd.in/dy-ufr5z 3. How to find your first 10 clients and not lose them in 1 month https://lnkd.in/dXE9gevx 4. The $1M ARR Playbook and how HeyGen, Lemlist and Canny did it https://lnkd.in/dYNayi59 5. The Customer Centric Go To Market Strategy: the simplest, most effective way to sell your startup's product + flywheel growth https://lnkd.in/dwx56UVE 6. How to ship fast and create a customer feedback loop that grows your startup https://lnkd.in/dM_zUBgW 7. The How to sell guide for the first time founder + how Notion, Hubspot & PandaDoc do it https://lnkd.in/d9Q2p28Z 8. How to ship fast and create a customer feedback loop that grows your startup https://lnkd.in/dM_zUBgW 9. The Product Market Fit Framework by Sequoia https://lnkd.in/dHWu_wy9 10. How Linktree got from 0 to $37M ARR and 12M users with the simplest product ever https://lnkd.in/dET-g-Gd

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“Push notifications don’t work” “Our push notification campaigns have low engagement rates” “We don’t know how to improve our push notification campaigns” Sound familiar? You can follow all the best practices and write the best copy and yet, users might be ignoring your notifications. Why? Lack of *persona-based personalization* What’s that? It’s the thing that will make your push notifications unignorable. In under 7 minutes, learn the 5 steps to deliver data-powered notifications with persona-based personalization. #data #growth

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TRY NEW FEATURES ⚡ MAY Boosting and tracking conversions and building merchant-requested features were key themes in May. Here's what we shipped. 📈 Conversion Rate Data in MP: TryNow improves conversion rates, and now you can track detailed Try Before You Buy entry point performance. 📄 Cart Feature Documentation: Reduce cart abandonment rates by leveraging our developer docs to clearly communicate "Due today: $0" within the cart. 💰 Deposit Feature: Set an upfront refundable trial deposit for your shoppers that's clearly communicated within Shopify Checkout. While we all know the power of a $0 cart, some merchants want some commitment upfront. 🔍 Case Study: Billy Reid saw 79.53% higher net LTV for TryNow customers vs. buy now, 5.89% TryNow conversion rate, and 36x ROI after accounting for incremental return costs. 🆕 Inspiration Library: Check out our inspiration library at TryNow.com to discover how brands create customer-centric Try Before You Buy experiences. 🛍️ Event Recap: We hosted a shopper event at the TryNow loft with around 300 shoppers enjoying an IRL experience with brands like Hammitt, Billy Reid, Jumbo Time Wines, and more. Let us know if you want to be featured at the next event! 🎤 Upcoming Event: We are hosting an underground comedy show at The TryNow Loft. Brands only - link in the comments to apply for a spot! We have many more features on our roadmap. What other features would you like to see from TryNow.com?

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Is Hiring an Agency as a Startup a Massive Mistake? Maybe not, but it is not always the right fix for startups. Many startups turn to agencies to drive growth, but most agencies operate on a flawed model: - High fixed costs and salaries - Spread thin over multiple clients - Higher rates with less efficiency When is an agency a good idea? If you need a range of skills (e.g., TikTok ads with video editing, analytics, etc.), an agency can provide the expertise you need. Just ensure your budget can handle their fees and ad spend. Calculate your blended cost of acquisition (CAC) to see if it's feasible. If not, reconsider. For narrower skills, freelancers are often better value and more involved with your business. However, they may have limited availability and expertise. In-house teams are ideal for long-term support and deep expertise but come with higher costs and less flexibility. Choose the right solution based on your growth stage, skill needs, and budget. Don’t assume an agency will solve all your problems. #StartupLife #BusinessGrowth #AgencyVsFreelancer #InHouseTeam #MarketingStrategy #Entrepreneurship 

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According to acquire.com, SaaS businesses stay on the market for around 97 days (median value). Here are the confirmed purchase price profit multiples by deal size: 👉🏻 <$100k: 4.11x 👉🏻 $100k-$1M: 4.97x 👉🏻 $1M+: 5.65x

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10 learnings making $2M in 8 months for an ecommerce client 👇 1. Start with the customer journey 🛣 The biggest leaks in the e-commerce funnel can be found by tracing the user journey: - How do users opt-in to your list? - How smooth is the add-to-cart? - How easy is it to checkout quickly? - Can they trust you for their first order? 2. Next, use the past data available 🔢 If it's an existing business, you can leverage their past data to make better decisions: - How were their conversion rates at each step of the process? (product to cart, cart to checkout, etc) - How well do they capture attention? (hook rates, CTRs) - How well do they convert non-purchasers? (opt-in CR%, exit intent conversions) - How well do they retain users? (repeat order rates, LTV) 3. Implement experiments and fixes for the worst-performing metrics ↘ These are your low-hanging fruits - Metrics performing below benchmarks: - Fix based on best practice first - Next, design A/B tests for further improvement - Next, use advanced experimentation for more optimization 4. Know the overall business goals 🥅 Once the hygiene is done, next comes understanding business goals: - The client will usually want to 'SCALING PROFITABLY' - For most stores, there is a safe scaling pace and a set of requirements to scale - These need to be defined clearly: number of creatives, testing process, experimentation, additional cost of creatives, additional cost of agency - Make sure the client is willing to take the short-term pain for long-term gain - Make sure they REALLY want to scale 5. Collecting data and improving results 📈 Once we're growing, we need to make sure we're growing in the right direction: - Split your ROAS analysis by channel to see what's more profitable - Put more of your money on winners (sounds basic but often gets missed) - winning creatives, winning campaigns, winning channels, winning products. - Continue optimizing and testing Finally, keep experimenting to optimize results. To make things easier for you.. I've put together a checklist of 40 things you need to grow an e-commerce store. Want the checklist? Comment 'checklist' below and I'll DM it to you 👇

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Does site speed impact conversions? The short answer is yes! Here are some key ways in which site speed influences conversion rates: 😀User Experience: Faster websites provide a better user experience. Slow-loading pages can frustrate users, leading to a higher bounce rate, where visitors leave the site quickly without engaging further. On the other hand, a seamless and quick browsing experience encourages users to stay longer and explore more, increasing the chances of conversion. 💹Search Engine Rankings: Better site speed results in a better experience. This is used as a ranking factor for search engines like Google. This leads to increased visibility, more traffic, and potentially more conversions. 📲Mobile User Engagement: With the increasing number of users accessing websites on mobile devices, site speed becomes even more critical. Mobile users often rely on mobile data with varying speeds, so optimized, fast-loading sites can significantly enhance their experience and lead to higher conversion rates. ✨Trust and Credibility: A fast and efficiently loading website conveys professionalism and reliability, which can increase users' trust in the site and its offerings. Trust is a crucial factor in convincing users to complete transactions. 😣Shopping Cart Abandonment: Slow site speed, particularly during checkout, can lead to higher shopping cart abandonment rates. Users expect a quick and smooth checkout experience; delays can cause frustration and loss of sales. 🚴🏻Performance During High Traffic Periods: Sites that maintain speed during high traffic periods (like sales or holidays) provide a consistent user experience, which is critical for maintaining and boosting conversion rates during these peak times. ⌛️Impact on Marketing Campaigns: The effectiveness of digital marketing campaigns can also be affected by site speed. For instance, landing pages need to load quickly to capitalize on the interest generated by the campaign. In summary, make sure that your site has been optimized to clinch those sales! Book a demo with Fudge so we can chat about how to optimize your site. #ecommerce

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Pylon's pricing model has changed 6 times. Here's the evolution: 1/ Seats 2/ Flat Rate 3/ Platform Fee + Add-Ons 4/ Platform Fee + Add-Ons + Scaling Pricing 5/ Seats (1 tier) (was meant to be temporary) 6/ Seats (2 tiers) The thrash is from product and vision evolution, and market expectations. To start we just wanted to charge more than $0 to prove value. After that we raised prices by saying random flat-rate numbers and seeing where we got pushback. As our product expanded, we figured we may as well charge more for the additional products that felt distinguished as we released them. Then we thought people who use certain parts of the product more should be paying more, so we introduced scaling-pricing. Then, our product and vision developed where we began replacing support products like Zendesk and our prospects were getting confused on how to compare pricing, so we decided to mirror the existing pricing model in the market to simplify. And we're not done. Pricing will continue to evolve. Pricing is messy, there's no way around that. Just try stuff and move really fast.

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POV: Most Shopify sites. ✨ Beautiful product pages on the frontend. VS 🔥 Full chaos on the backend. Way too many scripts and apps. All slowing down your site speed. Friday reminder for you: Your best CRO play may not be another extension. It's improving the speed of what you have. P.S. Join me and Nihar Kulkarni from ROSWELL this Weds for Shopify CRO tips powering 75+ stores with $250 million in GMV: https://hubs.ly/Q02C6s1d0

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A Magento theme designed with SEO in mind is a long-term investment in your store's success. Good SEO helps your site appear higher in search results. This makes it more visible to potential customers and drives traffic to your online store. An optimized theme also improves the user experience with easy navigation and clear information. This, in turn, encourages visitors to browse, buy, and ultimately, boost sales. #Magento #Magentotheme #SEO #eCommerceSEO #kinexmedia

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"What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated." Tracking Performance of the business is as important as running a business.

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