Alyce by Sendoso

Meetings aren't won by $5 coffee gift cards, but it doesn't mean that incredible experiences have to cost the earth. It doesn't have to be complicated either - our new AI assisted SmartSend makes selecting the perfect gift even easier, helping you deliver amazing experiences at scale, and at a budget that works.

Rockstars Sarah McConnell, VP of Demand Generation at Qualified, & Alura Hencely-Roe, Senior Manager of ABX at 6sense, will be joining us on July 10th for a webinar all about account-based marketing signals! 🎉 During this webinar, you'll learn about: ⭐️ Identifying and Interpreting Marketing Account Signals ⭐️ Predictive Analytics in Account-Based Marketing ⭐️ Turning Signals into Actionable Insights ⭐️ Personalizing Marketing Outreach ⭐️ Real-Time Engagement Tools and Techniques ⭐️ Measuring ROI and Revenue Impact Register to join us for this can't-miss webinar here: bit.ly/4blytAO 🙌 #ABM #Marketing #webinar

Gifting isn't just for closing deals - it's a powerful tool that can enrich every stage of the customer journey. 🎁 ✨ We recently participated in the AI Marketing Alliance event Departing from Hype: Understanding AI for Enterprise, and Alfred Murgado from Magaya Corporation, shared his insight on how they extended the gifting experience to their entire customer lifecycle. You can catch the replay of the entire session here: https://bit.ly/3xGOsvs

Democratize and demystify... Earlier this week, our Sendoso Customer Education team led by 🎁 Danielle Evans took Sendoso University, our real-time learning platform, public and I couldn't be more thrilled! It is long past due to pull back the curtain on #DirectMail and #Gifting as a Strategy. Are you new to direct mail? Are you curious what all the #buzz is about (hint: it's not from the coffee or dad jokes/puns)? Are you curious how some companies are able to drive millions in revenue and pipeline faster than others while building enduring #humanconnection? Well, what are you waiting for? Log into the new Sendoso University (https://lnkd.in/g4F-d_aB) to get introduced to this powerful channel. No gimmicks, no plugs, just real content for #marketing, #sales, #postsales and #hr professionals looking to leverage gifting as part of their strategy. If you find that #directmail and #gifting might be right for you, give me a holler; would love to talk shop!

Marketing tactics are fundamentally changed when you do them with the explicit purpose of getting something immediately in return. There’s a time and a place for a transactional interaction, but it’s almost always long after some trust and confidence is earned. And yet, so much potentially good marketing is turned bad by bolting on an ask that is often far larger than what’s given. Worse, when it fails because of this, it can even cause us to claim the tactic was fundamentally bad. A literal example of this, which I’ve seen posted about a few times recently, is gifting. “Nobody ever bought expensive software because of a coffee gift card” “Bribing someone to take a meeting never produced good meetings” These statements, while factual, miss the entire point because the motives were never correct. The act of a gift is to create a real connection through a human moment, sometimes of celebration, consideration, commiseration, and simply to show that they’re valued. Giving a gift to get a better one is the opposite of this. But it goes beyond gifts, of course. This same thing applies to content, events, even advertising. Most marketing is trying to create awareness, association, and memory for what you do. Which means the majority of your marketing is in pursuit of getting your audience to think of you, and think well of you. That’s entirely an act of giving the most value you can and asking only for attention. We’re in the business of trust, not transactions. We may ultimately be goaled on those transactions, but they are almost always a lagging outcome of the real job we do. The real secret, though, is that when you have trust, those outcomes you want take much less effort, often even coming your way without even having to ask.

Like Mac Reddin 🦕 says, “Your network is your net worth,” and I LOVE my network! Commsor 🦕 has teamed up with Sendoso to gift these amazingly punny hot sauces: 😍 The Warm Intro ☎️ Cayenne Cold Calls 😭 SDR Tears 👻 Ghosted Pepper Did anyone else see 🎁 Katie Penner die on camera of Ghosted Pepper?? Well, the ghost of Katie asked for sales 🌶️hot takes🌶️ and I gave her the BEST ONE (of course), resulting in gifts for little ol me! I’m still unclear on how they got ahold of my tears to make this sauce, but it’s so good, so spice. Gifting can be part of a great demand gen strategy if done right! No, gifting isn’t bribing people to take meetings. That… sucks. It’s this. It’s getting people who aren’t even stakeholders to recommend your business whenever it comes up. Ask my coworkers, I talk about Commsor and Sendoso A LOT. To everyone. They do not pay me money to do that. I just like them. Such good vibes, great content, amazing strategy. Winning these spicy beauties just cements my unwavering support for these businesses and the people who make them great! PS speaking of great demand gen strategies, Bython has a massive network of partner sites with built in audiences looking for content about your industry. And your network is your net worth, right? 😉 #marketing #demandgen #network #gifting

We teamed up with Sendoso to bring you a playbook outlining how you can bring a personal touch to your marketing outreach WHILE being efficient with time and money! Fuel your pipeline by combining Bombora’s Company Surge® Intent data and Sendoso to trigger personalized gifts 🎁 for companies actively researching your products and services. Gift with intent(ion) to: 🟠 Secure that first meeting with a new account 🟠 Connect with hard-to-reach desicion makers 🟠 Mitigate churn and re-engage quiet customers Get the full scoop on how to unlock efficient marketing success with automation and personalization by checking out the playbook here 👇🏻👇🏽👇🏿 https://lnkd.in/e62vG3Gv #B2Bmarketing #Intentdata #ABM  

Today is the day! I’m proud to announce that Sendoso University is now available (free of charge) for anyone interested in learning about gifting, not just our fantastic customers. Now everyone has the flexibility to learn how gifting can enhance their marketing, sales, customer experience, or HR strategies at their own pace, from anywhere. Thank you to Gainsight for the fantastic partnership and helping our vision come to life! And #kudos to my outstanding Customer Ed team for making it happen -- way to go Katherine Curry & 🎁 Marcus Southern, M.Ed. 👏 Ready to get started? Explore our resources now: http://learn.sendoso.com/ #SendosoUniversity #OnlineLearning #ProfessionalDevelopment #StrategicGifting #LifelongLearning

🚀 Exciting News! 🚀 We are thrilled to announce the public launch of Sendoso University – your go-to learning portal for mastering the art of strategic gifting! Whether you’re in marketing, sales, customer experience, or human resources, we’ve got the insights you need to make impactful connections. What you’ll find: 🎓 Courses and videos on incorporating gifting into your strategies 🎓 Expert tips and best practices 🎓 Real-world success stories Join us today and elevate your engagement game: bit.ly/3L7cuTv #SendosoUniversity #StrategicGifting #Marketing #Sales #CustomerExperience #HumanResources #ProfessionalDevelopment

Fuel your pipeline by combining Bombora’s Company Surge® Intent data and Sendoso to trigger personalized gifts for companies actively researching your products and services. 🎁 This integration allows you to set up specific sends based on a contact’s role in the opportunity – evaluator, decision maker, influencer, etc. – ensuring you create a more personalized experience and stand out from your competition. 💪 Using this playbook, you can: ⭐️ Engage the accounts showing an increased interest in your products and services based on Bombora Company Surge® ⭐️ Trigger sending as an engagement channel based on Bombora Intent topics for your prospects ⭐️ Monitor competitive Bombora topics to mitigate churn and re-engage quiet customers with Sendoso sending campaigns ⭐️ Align your GTM teams with sending based on Intent from Bombora to create a full-funnel engagement plan Check it out here: bit.ly/3zqsn4Q 🎉 #bombora #sendoso #gifting