Chili Piper

Vanilla may be the most popular ice cream flavor, but it's also boring as hell. So before you try to please everyone with your marketing, remember that it's not about pleasing the *most* people—but the *right* people. It's one of the reasons we're so spicy on LinkedIn. Sure, our posts may get *too* spicy for some people, but those aren't our people. Our VP of Marketing, Brandon Redlinger 🌶️, recently spoke about our LinkedIn strategy with Alice de Courcy on Cognism's podcast, The Loop. They talked about how to adapt LinkedIn strategies so they actually feed demand. TL;DR: Your audience isn't everyone. (But you already knew that.) Catch the full episode wherever you get your podcasts.

The Ultimate GTM Swipefile = Guaranteed Pipeline 📈 (Over 40+ Guides, Courses, Templates & More) Last month I took our new demand conversion platform to market. (Check it out) Throughout the process I used 42 GTM resources. 7 Blogs 1 Course 4 Guides 7 Podcasts 4 Conferences 3 Communities 2 Video Series 3 Certifications 12 Social Media Accounts Jen Allen-Knuth Chris Orlob Mark Kosoglow 🔶🔸Mason Cosby🔸🔶 Kevin "KD" Dorsey 𝗗𝗢𝗪𝗡𝗟𝗢𝗔𝗗 𝗧𝗛𝗘 𝗦𝗪𝗜𝗣𝗘𝗙𝗜𝗟𝗘 40+ Tools, Video Tutorials, Courses, Guides, and more. 🔽Comment "𝗚𝗧𝗠 𝗡𝗼𝘄", like this post, and I'll send it to you 🔽 __ 𝗧𝗿𝘆 Chili Piper'𝘀 𝗻𝗲𝘄 𝗚𝗧𝗠 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗙𝗥𝗘𝗘 🚀 Click the Link In My Profile

"SDR > AE handoff has been one of my most subtle but profound opportunities in the buyer journey." - The Great Blake Hudson Handoffs are a huge opportunity to build trust and rapport. The simplest way to hand something off? Send an email introducing the lead to your AE. An even better way? Add a thorough list of the things you uncovered on that first call. Blake has an even better idea: Articulate the vision the company is seeking. That way the AE knows what direction to take the conversation in. Where has that company been? Where are they currently? Where do they want to go? Then you can show how you'll help them get there.

Curious how we do all our marketing at Chili Piper with just 3 people? Here’s our playbook : ✔️ We’re maniacal about helping our audience. We don't click publish if we think something is not helpful enough. Since our audience is revenue operators like us, it makes our task a tad easier ✔️ Brand is critical. Detailed this in a another posts will link below Maria Irie ensures it’s all presented in the best possible light ✔️ We focus on making our operations REALLY smooth. I mean, really smooth. We have to because we’re doing revtech for a living. Some examples: ⚫️Tight scoring for our ICP/target accounts ⚫️ smooth routing for these accounts (more on this topic soon) ⚫️ Lots of research for our target accounts that helps us to be very precise in our targeting - including our advertising campaigns ⚫️ We measure touches on our accounts to make sure we have as much distribution on our TAM as possible We get help from a rock star operations team - Batikan Erdogan, Scott Haney Richard Zatko ✔️ We bet a lot on social media. Everyone on our team is active here. Invests in helping our audience learn what we learn Give them a follow: Brandon Redlinger 🌶️ Tara Robertson Madeleine Work We also get special help from undercover freelancers Kate Erwin & Jason Oakley while Madeleine Work is on maternity leave ✔️ We bet a lot on in-person events. By now, you’re all tired of seeing us everywhere in person. In a good way, I hope :) ✔️ We partner with super smart people in our space to help amplify our voice. Like Will Aitken, John Barrows, Daniel Murray ✔️ We partner with genius marketing agencies to help them amplify their voices. Like Directive, SmartBug, RevPartners, WebMechanix, CS2, Nomad, GoNimbly, Heinz, T.O.C ✔️ We also use agencies to help out. Veza for our website and Obility for paid search ✔️ We partner with other companies in our space on co-marketing activities like events and content. Like Gong and Chameleon ✔️ We spend more time helping our customers than most marketers. By submitting them for awards at Pavilion, adding them as speakers to events, cheering them here on Linkedin, and more ✔️ We have been big believers in podcasts and newsletters circa 2016 with an emphasis on celebrating our customers and partners We host our own podcast, and we also join at least 1-2 podcasts as guests a week ✔️ We make sure all our teams internally have the same metrics to work with (pipeline and NRR) to make sure everyone collaborates on the right actions ✔️ We get really smart people to contribute to our blog/content. Like Sidney Waterfall, Liam Moroney, Gaetano Nino DiNardi, Laura Erdem , Tim Davidson Is there anything on this list you want me to detail? Let me know

Calendar space is sacred. Remember: Only use your calendar link for good. Thanks for the reminder, Jordan Henderson.

Here's hoping the 🚀🚀🚀 trend crashes and burns 🤞 Thanks for all your votes in this VIP (Very Important Poll) research. Love how much we hated some of the phrases you added for consideration. Shoutout to Alex Carstens, Pooja Singh, Michelle Welborn, and Marsha Edmands for adding the ones that made us gag the hardest 🤢 What are the tech terms you'd kill if you could?

It's not form vs. chat. It's form + chat 🌶 As Sam Levan says, why not do both and remove friction? Chat is effective for prospects who: Have questions on the website Are hesitating before clicking to start a trial Have an urgent need But the buying process is a lot more complicated.  Your company website is just one channel. And chat is just one tool. You need to convert demand wherever it's coming from: Forms  Email conversion to meetings  In-app experiences for upsells  Event booths Marketplace experiences (It's why we built an entire Demand Conversion Platform here at Chili Piper 😉)

Not to get too spicy on a Friday, but is anyone else in tech tired of hearing the same old meaningless jargon? If you could throw out one overused word or phrase, what would it be?

Chat has entered the chat 💬 ICYMI, our Demand Conversion Platform now includes Chat, so you can get more conversions with fewer conversations. Engage, qualify, and schedule meetings between high-intent leads and the right team member. Oh, and you don't even need to bug Ops to set things up. There's a Flow Builder that makes it easy for anyone to build, deploy, and test Chat journeys. 🍿 Watch this walkthrough to learn how to create your first journey in our new Chat solution.

Can't believe this is still happening in 2024 🤦♀️