GTMnow

The most important job at a company? Helping customers be successful. When breaking down every function, the role of assisting customers in getting more value is number one. As they grow and increase their revenue, the significance of this job becomes clear. Why is this role gaining so much attention now? - Customer Acquisition Challenges: - Budgets are tightening. - Increased scrutiny. - Workforce reductions. - Disrupted digital marketing channels. For the past 15 years, digital marketers thrived on Google and Meta for cheap, high-volume customer acquisition. That era is being disrupted, making customer success more vital than ever. — Jon Dick on The GTM Podcast.

I can confirm that cold calling is not dead. 42% of GTM leaders that I’ve interviewed to see what is working for them and what they’re leaning into through the rest of the year for growth have referenced cold calling as being a key pillar.  It’s not dead… but it can suck 🙃 And that’s exactly why it works ✅ Next week, going live through GTMnow to share the details behind how to make cold calling work for you and your team 📹 I’ll ask Armand Farrokh and Nick Cegelski these 2 unbelievable questions and much more: 👉 What are cold call activity and conversion benchmarks that teams can reference? Connect rates, set rates, show rates, etc.  👉 What is the exact playbook for building a minimum viable cold calling playbook? (opener, problem prop, top 5 objections) Armand and Nick are Founders of 30 Minutes to President’s Club, known for the no.1 podcast in sales that breaks down the tactics of the top 1% of sellers in the world. But they’re operators first, content creators second. Nick was the top enterprise seller at multiple companies where he sold six and seven-figure deals. Armand was the VP of Sales who led Pave from $100k to $13M+ in revenue under 2 years. ➡ Register through the link in comments / under live events on the GTMnow website. Even if you can't make it, if you're registered we'll share the recording so make sure to save a spot. PLUS, one lucky registrant will be randomly selected to receive a free copy of their book "Cold Calling Sucks (And That’s Why It Works)” 📗 Link in the comments 👇

One standard Udi Ledergor 🏳🌈 Ledergor advises more content teams should adopt: would people pay to consume this content? Is your content valuable enough for people to pay for it? It might sound far-fetched, but consider this: everyone subscribes to services like The New York Times, Spotify, or MasterClass. We all recognize the value of good content and are willing to pay for it. Ask yourself: is your content worth paying for? If not, it’s time to reassess. It shouldn't be just an extended press release of your latest product that no one really cares about unless you’re a company like Google, OpenAI, or Apple, where product releases matter to people. For everyone else, creating content that people want to consume for its own sake is crucial.

New episode 🎙🔥 Tune in to episode GTM 103 of The GTM Podcast to get insight directly from Annelise Osborne on: -The impact of cryptocurrency market fluctuations on the adoption of blockchain technology. -How digital assets and blockchain are upgrading finance and why it matters for businesses. -The changing demographics and demands of Millennial and Gen Z investors. -The potential for blockchain to revolutionize the future of work and compensation. -Advice for transitioning from traditional finance or software to a career in Web3. -The importance of community building and learning from others in the blockchain space. + more Available wherever you get your podcasts, including Apple and Spotify links in the comments👇

Join us tomorrow, at 8:00am PT / 5:00pm CET as Bob Moore‎, Simon Bouchez‎z, and Sophie Buonassisi‎ deep dive into what the @Reveal and @Crossbeam merger means for the future of go-to-market and Ecosystem-Led Growth (ELG).  What to expect: 👉 Insights from Bob and Simon on the merger’s impact 👉 The future of the partner ecosystem and ELG strategies 👉 Actionable advice on leveraging the new unified data network for your GTM plans Don’t miss out on this chance to get behind-the-scenes insights of the merger that will shape the way companies go to market.  Save your spot here https://lnkd.in/gH9vABDE #ELG 

You’ve probably heard the news about the Crossbeam x Reveal merger. But have you heard the behind the scenes on how it came to be? How decisions of which brand to keep are made? What the plans for the unified company are moving forward? What it means for the future of ecosystem-led growth and go-to-market? I'm joining Bob Moore and Simon Bouchez tomorrow to share these details. RSVP through the link in comments / under live events on the GTMnow website. Even if you can't make it, if you're registered we'll share the recording so make sure to save spot. See you tomorrow - LIVE! 📹

🎉 We're thrilled to partner with GTMfund in 2024! 🎉 This collaboration positions us to drive innovation, expand our capabilities, and deliver even greater value to our customers and partners. 🤩 Check out CMO Kelly Hopping's episode on The GTM Podcast, which is among the top 25 most listened-to episodes: ➡ https://apple.co/3Vjt0G0

You’ve heard the news about the Crossbeam x Reveal merger. You heard the merger story at ELG Con London, now, learn how this evolution will shape the future of partner ecosystems. Join us on July 17th, at 8:00am PST / 5pm CEST for a live session with Crossbeam‎ Co-founder and CEO Bob Moore‎, Simon Bouchez‎, CEO of Reveal‎/new Co-founder, and COO of Crossbeam‎, and Sophie Buonassisi‎, VP Marketing at GTMfund‎. You’ll get the actionable strategies and expert advice on leveraging the new unified data network (29k companies) for your go-to-market plans.   Save your spot for free 👉 https://lnkd.in/gH9vABDE

The winning formula for success: Provide more value than anyone expects, without expecting anything in return. — Nick Dolik on The GTM Podcast.

Block 30 minutes in your calendar on Wednesday, July 17 at 11 am ET/8 am PT! Join Sophie Buonassisi, VP Marketing for GTMfund and GTMnow, for a LIVE event going behind the scenes of the Crossbeam x Reveal merger. Sophie will talk to Crossbeam’s co-founders, CEO Bob Moore and COO Simon Bouchez, about: - The impact of the merger on the partner ecosystem - Future trends and forecasts on Ecosystem-Led Growth strategies - Actionable strategies and expert advice on leveraging the new unified data network for your go-to-market plans Reserve your spot now! https://lnkd.in/gH9vABDE