HockeyStack

“HockeyStack gave us the best of both worlds” says Rowan Tonkin, CMO of Planful HockeyStack was designed to stand out from template-based products. We wanted to give users the freedom to see everything they want, without being confined by pre-built templates. Like many Bizible users, Planful struggled with the platform because it was hard to use, lacked clear visibility, and was only useful for a few teams. We recently had the opportunity to record a case study with Rowan in our SF office to hear about their experiences with Bizible and HockeyStack. The full link to the case study and video is in the comments.

Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. In this Labs report, we analyzed over 50 B2B SaaS companies to find out the state of outbound, marketing influence on outbound deals, and marketing influence on open outbound deals. In a nutshell: -64% of the pipeline comes from outbound deals. -Outbound deals contribute 47% to total revenue. -27% of outbound deals are influenced by Linkedin. -Linkedin-influenced outbound deals have a 26% higher conversion rate. -Targeting open deals shortens the deal cycle by 6 days.

It's today! We’ll be covering: - Seasonality in funnel metrics - What 2023 data shows us and what to expect for the second half of 2024 - How changes in deal sizes might impact the effectiveness of different sales methodologies - Conversion rates across channels and their fluctuations

It’s tomorrow! Canberk Beker and Emir Atli are coming together for HockeyStack Labs Live to discuss their findings in the Q2-24 report. We analyzed over $250M in ad spend and a $1.5B pipeline in 2024. In this webinar, we’ll analyze the current performance and discuss what we can expect for the rest of the year. The registration link is in the comments! 👀

Ready to drive away in Tesla? We’re giving away a Tesla Model Y in our LabsVerse competition, and it could be yours! Here’s how to enter: 1. Read our Labs reports – insightful, data-driven content for B2B marketing and sales teams. 2. Answer 15 multiple-choice questions – it’s that simple! Currently, we have 7 perfect scores 🤯 : Nina Saleh, Emily Engle, Moritz Hondong, Alex E., Adam Roylance, Duncan Legget, 🎮Nicole P. You could easily join this list, don't miss out on this opportunity! Check it out at LabsVerse Dot HockeyStack Dot Com

Do interactive demos really work? We analyzed more than 2M website sessions from two dozen B2B SaaS to find out. The short answer is yes. TLDR: - Interactive demos increase the chance of generating MQLs by 63%. - If the website visitor engages with the interactive demo, we see a 1.5x better MQL:SQL conversion rate. - Companies with interactive demos on their websites close deals 23% faster than those without.

-Over 260M ad spend- -Over $650M in pipeline- -Over $100M revenue- Across 94 B2B SaaS companies To answer the question: How is 2024 going so far? In our Q2 recap report we look into what happened last quarter, and how it correlates to Q1 and 2023 data, 🔗 👇🏻 By the way, we will be discussing the data and giving away a hardcover print of this report in our live webinar next week - sign up below

We are at the Pavilion GTM EMEA Summit! If you are around, come and say hi 👋 It's amazing to connect with industry leaders and talk about the future of GTM and data. To add a bit of fun and fit into the theme of the discussion, we brought a crystal ball to our booth.

AND IT'S LIVE!! Q2 RECAP REPORT IS HERE!! 😍 We analyzed more than $260M in ad spend and $650M in the pipeline from the first two quarters of 2024 to find out: - What's the latest budget allocation across platforms? - What's going on with Facebook? - What did pipeline performance look like in Q2? - What trends do we see happening in 2023 and 2024? And the chef's favorite: what's the average MQL:SQL conversion rate across channels? All of these and more are in the Q2-2024 Recap report. Oh, one last thing! We’re giving away the hardcover print of this report in our live webinar next week - the registration link is in the comments next to the report link 📕

How does content impact the buyer journey in B2B SaaS? Is it true that if your audience reads your content more, they will convert better? Check out our Labs report where we analyzed 103 B2B SaaS companies aiming to answer these questions. What we found is that: - Before becoming an MQL, 75% of prospects read two or more blogs. Between MQL to SQL stage, this number increases to 86.6%; -If prospects read five or more blogs, this speeds up the sales cycle by 9.1%, while increasing the ACV by 9.4%; -On average, B2B buyers read over 15 different pieces of content until the deal is closed won.