InsightsNow

Ever wonder what's going on when: - you're unpackaging something? - preparing to use something? - consuming something? - disposing of something? Watch a clip from our prior event to understand usage moments and how they impact shopper behavior. Click to watch the whole recording: https://lnkd.in/dvcm-qNH #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

In our whitepaper, "The Aspirational Shopper in the Real World", we shine a light on the evolving motivations behind consumer purchasing decisions. This comprehensive study uncovers how health, wellness, and sustainability aspirations are driving a significant shift in the marketplace, particularly in the food and beverage industry. 🔍 Key Insights: - Aspirational Compass: Understand how aspirational goals shape purchasing behavior. - Implicit Testing Techniques: Explore the gap between ideal world purchases and actual buys. - Innovation and Marketing: Identify where innovation, communication, and awareness opportunities lie. Learn more about how you can tap into the potential of the aspirational shopper segment and drive your product innovation forward. https://lnkd.in/dAmW3SRv #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

Join us for our upcoming webinar on July 25th, where you'll have the unique opportunity to engage in a discussion with fragrance research experts. Gain valuable insights on how to enhance your research design and refine your questions. Our presenters, Maryana Kaplan, President of CEC Research, together with our own Greg Stucky and Dawn Cranga, will discuss how to: ✅ Optimize the impact assessment of fragrances on the overall experience ✅ Increase the clarity and precision of your research design ✅ Amplify the value of your findings Sign up here or below: https://bit.ly/3S5a6ka #InsightsNow #MRX #BehavioralInsights #FragranceResearch #ProductTesting

At InsightsNow, we believe that to create product experiences people love, you have to understand and influence key behaviors in consumer 'moments', such as: - Search Moment - Shopping Moment - Usage Moment - Sharing Moment Find out more about why these 4 Moments are important or watch the whole recording on-demand: https://lnkd.in/dvcm-qNH #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

Meet the InsightsNow Team 👋🏼👋🏾 Our VP of Operations, Research & Insights Kristin Wright Natoli has specialized in driving product innovation and research in the food industry over the past 25 years of her career. She is passionate about building teams, research tools and innovative capabilities that help people and the planet be healthier and happier! In her free time, Kristin loves cooking and baking for her family, being outdoors, running and playing tennis, as well as cheering for her undergraduate alma mater, the Oregon State Beavers. #MeetTheTeam #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

InsightsNow is proud to partner with leading global brands. Here's what the Consumer Intelligence Global Lead at IFF said after working with us. #InsightsNow #BehavioralInsights #Insights #MRX

NEWS 🗞️ InsightsNow hires Stephanie Rasor as Business Development Director! Stephanie is an enthusiastic marketer with over 20 years of experience in marketing strategy and analytics. Greg Stucky, Chief Research Officer at InsightsNow, comments: “It’s great to welcome Stephanie to our growing team. Her energy and expertise are invaluable additions. We’re committed to continuing to hire brilliant people dedicated to helping product visionaries align their product and brand strategies, designing experiences people love.” Read the full press release below! https://lnkd.in/d8YqXA4v #MRX #mrxcommunity #insights #InsightsNow

Tune into our webinar tomorrow and learn about using generative AI tools to reimagine the co-creation process and produce innovative concepts that are familiar with a twist. Our presenters, David Lundahl and Jenny O'Connor, will discuss: ✅ How generative AI tools improve a team’s speed, efficiency, and capacity to co-create ✅ How to step through a process for generating and validating AI-generated concepts with humans ✅ How to mitigate risks of using generative tools and maintain the balance between human expertise and AI Secure your spot today: https://lnkd.in/da_FwHBd #InsightsNow #MRX #AI #BehavioralInsights #ConceptTesting

The time has come for ESOMAR’s The Art and Science of Innovation conference in the Windy City! We'll see you at our workshop today at 1:50pm led by InsightsNow’s CEO David Lundahl and Mimi Sherlock of IFF to discuss a new approach to co-creation and boosting the success of product teams! More details here: https://lnkd.in/dGTh_zMm #ESOMAR #FacetoFaceMRX #BehavioralInsights #Insights #MRX

WEBINAR ALERT 📽️📽️ Learn about using generative AI tools to reimagine the co-creation process and produce innovative concepts that are familiar with a twist. In our next webinar, you'll learn: ✅ How generative AI tools improve a team’s speed, efficiency, and capacity to co-create ✅ How to step through a process for generating and validating AI-generated concepts with humans ✅ How to mitigate risks of using generative tools and maintain the balance between human expertise and AI Secure your spot today: https://lnkd.in/da_FwHBd #InsightsNow #MRX #AI #BehavioralInsights #ConceptTesting